Bottle of Hand Sanitizer

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months

183K

Growth, 90 days vs prior 90

+39.3%

Conversion, latest week

8.3%

Market size, estimated

$240Ka year

Peak month

August5.6× the quietest month

Top search term

unscented hand sanitizer42K searches a year

Listings sell for $15.71 on average, from $4.10 to $30.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $15.71 that is $8K to $12K a year per listing.

Average price

$15.71inside the $15 to $100 sweet spot

Price range

$4.10–$30.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

0.1%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #145 within Antibiotics & Antiseptics. It carries 8,628 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

89%

Out of stock, average day

0.0%

Average rank

#145in Antibiotics & Antiseptics

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

8,628per listing

Listings tracked

36

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

63 months