Boswellia
PassBoswellia scores 65 out of 100, a Pass. Shoppers spend an estimated $1.6M a year here, demand is soft, at -5.8% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 4965
- Market size
- $1.6M/yr756K searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 55%top-5 click share · 19 brands · 36 sellers
Flapen Score
Boswellia against its category
The dotted line is the Health & Household average. Past it, Boswellia is stronger. Inside it, weaker.
Market
The Boswellia market on Amazon at a glance
Shoppers on Amazon United States searched for Boswellia 756K times last year and spent an estimated $1.6M. The top 5 brands take 58% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 756K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 756K
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $1.6Ma year
- Peak month
- January1.1× the quietest month
- Top search term
- boswellia253K searches a year
02 · Price
A sale here is worth $24.48.
Listings sell for $24.48 on average, from $9.97 to $58.95. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $24.48 that is $73K to $98K a year per listing.
- Average price
- $24.48inside the $15 to $100 sweet spot
- Price range
- $9.97–$58.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $73K–$98K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #799 within Joint & Muscle Pain Relief. It carries 1,323 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #799in Joint & Muscle Pain Relief
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 1,323per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Boswellia products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Zazzee Extra Strength Boswellia 10:1 Extract 65% Boswellic Acid 180 Vegan Capsules 6 Month Supply Boswellia Serrata Joint Comfort Mobility & Flexibility Support Non-GMO Made in the USA
- Price
- $24.87
- Rating
- 4.6/5
- Reviews
- 2,326
- Age
- 4y ago

Boswellia Serrata Turmeric Curcumin Supplement: Organic Tumeric Boswellia Extract Ginger & BioPerine for Max Absorption Inflammation & Joint Supplements for Men & Women Non-GMO 60 Capsules
- Price
- $21.73
- Rating
- 4.6/5
- Reviews
- 5,331
- Age
- 7y ago

Boswellia Serrata - 240 Capsules (Max Strength 1 000mg of 65% Boswellic Acid Extract) Boswellia Extract Capsules (Joint Support Supplement for Joint Health) Third Party Tested by Double Wood
- Price
- $18.71
- Rating
- 4.6/5
- Reviews
- 2,148
- Age
- 4y ago

tnvitamins Boswellia Extract Capsules 120 Count | 1 200 mg Per Capsule | 65% Boswellic Acids + 10:1 Concentrated Extract | Boswellia Serrata | Joint & Mobility Support*
- Price
- $12.91
- Rating
- 4.5/5
- Reviews
- 3,694
- Age
- 13y ago

Nutricost Boswellia Extract 180 Capsules for 90 Servings Per Bottle - Gluten Free and GMO Free Vegan
- Price
- $15.64
- Rating
- 4.7/5
- Reviews
- 542
- Age
- 3y ago
Trending
estimated 90-day click momentum
Organic Boswellia Serrata Extract Powder 8 Ounce Pure Boswellia Supplement with 65% Boswellic Acid Supports Joints Knees and Bones Health Non-GMO Pet Friendly India Origin
- Price
- $27.07
- Rating
- 4.6/5
- Reviews
- 1,074
- Age
- 10y ago

Life Extension 5-LOX Inhibitor with AprsFlex 100 mg standardized Boswellia serrata Extract Promotes Joint Cell & arterial Health Gluten-Free Non-GMO Vegetarian 60 Capsules
- Price
- $14.41
- Rating
- 4.5/5
- Reviews
- 568
- Age
- 13y ago

Pure Encapsulations Boswellia Supplement - for Joint Health GI & Connective Tissue - Supports Healthy Joints & Digestive Health* - Non-GMO & Vegan - 60 Capsules
- Price
- $20.36
- Rating
- 4.6/5
- Reviews
- 796
- Age
- 18y ago

Turmeric Boswellia Extract Supplement 2000 mg Extra Strength Boswellia Serrata with Turmeric Curcumin - 95% Curcuminoids with Boswellia Extract Capsules - Standardized High Potency - Made in USA
- Price
- $22.64
- Rating
- 4.5/5
- Reviews
- 2,566
- Age
- 7y ago

THORNE - Boswellia Phytosome - Supports a Healthy Inflammatory Response in the Brain Lungs GI Tract Muscles Joints & Tendons* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $58.49
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 9y ago
Newest
by launch date
Boswellia 1200 mg - Boswellia Extract | Turmeric | Hyaluronic Acid | MSM | SAMe - Joint Health & Comfort Mobility Support - 65% Boswellic Acid - for Men & Women - Lab Tested - 120 Capsules
- Price
- $16.67
- Rating
- 4.3/5
- Reviews
- 405
- Age
- 2y ago

Horbach Boswellia Serrata Extract Capsules | 120 Count | Herbal Supplement | Non GMO Gluten Free
- Price
- $9.97
- Rating
- 4.5/5
- Reviews
- 185
- Age
- 2y ago

Carlyle Boswellia Serrata Extract Capsules | 250 Count | Complex with Black Pepper | Non-GMO Gluten Free Supplement
- Price
- $17.92
- Rating
- 4.6/5
- Reviews
- 391
- Age
- 3y ago

Nutricost Boswellia Extract 180 Capsules for 90 Servings Per Bottle - Gluten Free and GMO Free Vegan
- Price
- $15.64
- Rating
- 4.7/5
- Reviews
- 542
- Age
- 3y ago

BulkSupplements.com Boswellia Serrata Extract Capsules - Boswellia Serrata Capsules - Boswellia Serrata Supplement Gluten Free 1 Capsule per Serving 240 Veg Capsules (Pack of 1)
- Price
- $18.88
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
36
Est. top-5 brand share
58%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 97%
Open market
33%
- Zazzee16%
- Vimerson Health12%
- Double Wood Supplements12%
- Pure Encapsulations10%
- NOW Foods9%
- tnvitamins8%
Demand
Boswellia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.1×
Search terms
Top Boswellia search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- boswellia253K/yr
- boswellia extract capsules195K/yr
- boswellia serrata106K/yr
- boswellia serrata extract capsules39K/yr
- boswellia supplement56K/yr
- boswellia extract22K/yr
- tnv boswellia extract capsules15K/yr
- boswellia serrata extract13K/yr
- boswelia8K/yr
- frankincense supplement7K/yr
Reviews and returns
What reviews say buyers love and hate about Boswellia
We read the reviews and the return reasons for every product selling here.
“Didnt work for pain”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boswellia questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









