Is boron profitable to sell on Amazon United States?

The niche generates $2.6M/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (58/100).

How competitive is the boron niche?

15 brands and 33 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in boron?

Top complaints mined from reviews: Dosage, Acid Regulator/Stomach Ache Relief, Functionality-Overall. The return rate is 0.0%.

When does demand for boron peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the boron niche?

Listings span $5.07–$34.05; the average listing price is $15.50 (sweet spot $15–$100). The average incumbent carries 2,335 reviews — the moat a new listing must climb.

boron

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$2.6M

$2.6M/yr · 1.3M searches

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.50

avg listing price — sweet spot $15–$100

Price range

Good$5.07–$34.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,334.72

avg incumbent reviews — the moat a new listing must climb

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, boron is a $2.6M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

boron market data

Units sold / yr: 150K–200K; avg 8,000–10,000/product
Revenue / yr: $2.3M–$3.1M; units × avg price
Conversion rate: 12.7%
Avg BSR: #335
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 76 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

20%

Nutricost25%
Pure Encapsulations15%
Horbäach14%
Pure Therapro Rx13%
NOW Foods9%
Micro Ingredients4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top boron search terms

boron598K/yr -6.0%12.9% conv.
boron supplement for men313K/yr -13.8%13.2% conv.
boron supplements126K/yr -10.3%11.3% conv.
boron supplement for women86K/yr -16.6%8.1% conv.
boron glycinate43K/yr +6.9%10.5% conv.
boro30K/yr +125.9%0.9% conv.
boron supplement32K/yr +14.1%9.5% conv.
boron 10mg16K/yr +1.9%13.5% conv.
boron citrate15K/yr +28.6%8.8% conv.
boron 6mg11K/yr -22.7%11.7% conv.

All search terms

Top boron products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nutricost Boron Capsules 10mg 240 Vegetarian Capsules Gluten Free

Nutricost$16.874.7★2,010 rev

Pure Encapsulations Boron (Glycinate) | Supplement for Hormone Balance Bone Strength and Health Connective Tissue and Nutrient Metabolism* | 60 Capsules

Pure Encapsulations$13.544.6★2,251 rev

Horbach Triple Boron Complex 6 mg Supplement | 300 Tablets

Horbäach$10.134.6★5,666 rev

Bio Boron 10mg/Capsule Bororganic Glycine Boron Supplements for Men & Women Vegan Mineral Supplements for Bones Cardiovascular Function & Immunity Support 90 Vegetarian Capsules

Pure Therapro Rx$17.544.7★2,423 rev

NOW Supplements Boron 3 mg (Bororganic Glycine) Structural Support* 250 Veg Capsules

NOW Foods$10.684.6★5,692 rev

Newest

by launch date

Micro Ingredients Triple Boron Complex 10mg Per Serving 360 Softgels with MCT Oil | Boron Supplement for Men & Women | Boron Glycinate Citrate & Aspartate Triple Action Formula | Non-GMO Gluten Free

Micro Ingredients$18.8287 rev

6mo ago

Boron 10mg 300 Softgels with MCT Oil | High Absorption | Triple Action Boron Supplement for Men & Women | Glycinate Citrate & Aspartate Complex | Trace Minerals for Hormone Bone & Joint Support

NatureBell$14.71386 rev

1y ago

Boron Supplement For Men With Tongkat Ali - Vitamin D3 Zinc Picolinate 30mg Longjack Tongkat Ali For Men - Boron Citrate 10mg For Mens Health - Non GMO Gluten Free No Allergens - 60 Count

Left Coast Performance$17.74370 rev

1y ago

Vitamatic Chelated Boron (as Glycinate) 10mg 240 Tablets - Supports Hormone Balance Bone Health & Connective Tissue

Vitamatic$13.78411 rev

2y ago

Global Healing Boron Supplement for Men and Women - 5 mg (2 Oz)

Global Healing Center$34.05218 rev

2y ago

What buyers say about boron

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“capsules are good quality”

Vitamin7%

“Great vitamin”

Advertised Vs Actual Product7%

“As advertised”

Value For Money6%

“affordable”

Joint Pain6%

“Improved joint comfort”

Ease Of Chewing/Swallowing5%

“It is triple-action complex that's encased in MCT oil to make it easier to swallow, unflavored, and no aftertaste”

Minerals4%

“Providing adequate minerals”

Dosage4%

“the dosage is convenient”

Hormonal Balance4%

“Great option for hormone health”

Efficiency3%

“Highly effective and dependable”

What buyers complain about

Dosage7%

“Not for Daily Use for Me”

Acid Regulator/Stomach Ache Relief7%

“Its hurting my stomach really badly”

Functionality-Overall6%

“Does not work to me”

Sleep Quality4%

“It also doesn't keep me up at night taking it around that time”

Value For Money4%

“Expensive”

Ingredients-Overall4%

“Why use these Cheap Harmful Ingredients”

Side Effects4%

“Honestly it really upsets my stomach”

Size-Overall4%

“It is a very small”

Allergies3%

“Found significant redness +irritation of lining of stomach”

Nutritional Content3%

“WHY would a supplement company use this in a health supplement”

Top return reasons

Functionality-Overall50%

Dosage25%

Age Suitability25%

Common questions

Is boron profitable to sell on Amazon United States?: The niche generates $2.6M/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (58/100).
How competitive is the boron niche?: 15 brands and 33 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in boron?: Top complaints mined from reviews: Dosage, Acid Regulator/Stomach Ache Relief, Functionality-Overall. The return rate is 0.0%.
When does demand for boron peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the boron niche?: Listings span $5.07–$34.05; the average listing price is $15.50 (sweet spot $15–$100). The average incumbent carries 2,335 reviews — the moat a new listing must climb.