Is boric acid wash profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (49/100).

How competitive is the boric acid wash niche?

6 brands and 36 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in boric acid wash?

Top complaints mined from reviews: Smell, Allergies, Leak-Proof. The return rate is 0.2%.

When does demand for boric acid wash peak?

Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.

What does it cost to enter the boric acid wash niche?

Listings span $4.34–$38.43; the average listing price is $14.41 (sweet spot $15–$100). The average incumbent carries 10,532 reviews — the moat a new listing must climb.

boric acid wash

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.3M

$1.3M/yr · 815K searches

Avg price

Good$14.41

avg listing price — sweet spot $15–$100

Price range

Good$4.34–$38.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,532.1

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.3%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, boric acid wash is a $1.3M/yr Amazon United States market (815K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

boric acid wash market data

Units sold / yr: 80K–100K; avg 4,000–5,000/product
Revenue / yr: $1.2M–$1.4M; units × avg price
Conversion rate: 10.8%
Avg BSR: #37
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

pH-D Feminine Health Support54%
Monistat38%
Summer's Eve3%
Her Fantasy Box2%
vH essentials2%
NutraBlast1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Open Trend

Top boric acid wash search terms

phd boric acid suppositories for women123K/yr -13.2%10.6% conv.
boric acid wash123K/yr +4.1%12.7% conv.
monistat feminine wash44K/yr +136.9%13.2% conv.
dr ph65K/yr -18.2%0.1% conv.
phd55K/yr +2.4%5.3% conv.
monistat wash37K/yr -18.8%13.4% conv.
phd boric acid wash17K/yr +103.1%17.2% conv.
monistat boric acid feminine wash71K/yr -65.5%12.2% conv.
boric acid feminine wash28K/yr -12.2%9.5% conv.
ph-d boric acid suppositories24K/yr -5.9%9.0% conv.

All search terms

Top boric acid wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Monistat Boric Acid Feminine Wash Fragrance-Free Intimate Wash for Women with Gentle pH-Balanced Formula 16 Fl Oz

Monistat$7.264.6★14,366 rev

pH-D Feminine Health - Boric Acid Foam Wash - pH-Balanced Paraben-Free and Plant-based (Sensitive 6 Fl Oz (Pack of 1))

pH-D Feminine Health Support$9.044.7★3,621 rev

Monistat Boric Acid Feminine Wash Fragrance-Free Intimate Wash for Women with Gentle pH-Balanced Formula 10 Fl Oz

Monistat$4.344.6★14,366 rev

pH-D Feminine Health Support - 600 mg Boric Acid Suppositories - Woman Owned - for Vaginal Odor Use - 36 Count

pH-D Feminine Health Support$26.804.7★30,663 rev

pH-D Feminine Health - 600 mg Boric Acid Suppositories - Woman Owned - for Vaginal Odor Use - 24 Count

pH-D Feminine Health Support$19.834.7★30,663 rev

Newest

by launch date

Monistat Gentle-Balance Feminine Cleanser for Women Feminine Wash with Lactic Acid and Oatmeal Extract Fragrance-Free pH Balanced 10 Fl Oz

Monistat$6.2237 rev

5mo ago

Her Fantasy Box | Boric Balance Yoni Foam Wash - Naturally Safe pH-Balancing Gentle Cleansing Formula for Daily Care Odor Control and Feminine Hygiene 6 oz

Her Fantasy Box$12.241,265 rev

10mo ago

pH-D Feminine Health Support - Boric Acid Wipes - Holistic Body Wipes - Travel Friendly pH-Balanced Paraben-Free and Made with Essential Oils - Sensitive - 20 count

pH-D Feminine Health Support$12.81650 rev

1y ago

Monistat Boric Acid Feminine Wash Fragrance-Free Intimate Wash for Women with Gentle pH-Balanced Formula 16 Fl Oz

Monistat$7.2614,366 rev

2y ago

Summers Eve Ultimate Odor Protection Daily Feminine Wash pH-Balanced Formula Body Wash for Women with Boric Acid Helps Control Vaginal Odor 15 Fl Oz

Summer's Eve$4.8719,592 rev

2y ago

What buyers say about boric acid wash

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent product”

Smell15%

“This is fragrance free”

Efficiency8%

“Works Well”

Cleansing7%

“Cleans well”

Allergies5%

“No irritation”

Soft Feel5%

“felt smooth”

Value For Money4%

“Very affordable”

Freshness4%

“It definitely keeps you fresh”

Ease Of Use4%

“Easy to Use”

Advertised Vs Actual Product3%

“True to description”

What buyers complain about

Smell20%

“this made me smell like fish”

Allergies12%

“Skin irritation”

Leak-Proof7%

“had a lot of leakage”

Moist/Dry4%

“It doesnt dry your skin”

Sensitivity-Overall4%

“It burns the first time”

Value For Money3%

“SO overpriced”

Functionality-Overall2%

“Didnt work for me”

Ingredients-Overall2%

“Disappointing — Contains Sulfates”

Size-Overall2%

“The bottle is small”

Ease Of Application2%

“Rough applicator”

Top return reasons

Leak-Proof46%

Smell13%

Advertised Vs Actual Product7%

Functionality-Overall6%

Defective Material/Parts3%

Product Condition3%

Ingredients-Overall3%