borax bulk
Launch itA $5.3M/yr market growing +69.6% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$5.3M$5.3M/yr · 3.1M searches
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Growth
Great+69.6%90-day search growth — must beat 0% to launch
Avg price
Good$14.34avg listing price — sweet spot $15–$100
Price range
Good$5.14–$29.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,591.55avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, borax bulk is a $5.3M/yr Amazon United States market (3.1M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 59/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
borax bulk market data
- Units sold / yr
- 400K–500K
- avg 30,000–40,000/product
- Revenue / yr
- $5.7M–$7.2M
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #175
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 64%
- Out of stock
- 1.4%
- Avg brand age
- 66 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
396
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
4%
- 20 Mule Team74%
- HARRIS7%
- PURE ORIGINAL INGREDIENTS5%
- Arm & Hammer4%
- ECO LIVING SOLUTIONS3%
- Earthborn Elements3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +69.6% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 5.6×
Top borax bulk search terms
- borax1.9M/yr
- borax powder for laundry497K/yr
- borax powder313K/yr
- borax 20 mule41K/yr
- 20 mule team borax66K/yr
- borax 20 mule team68K/yr
- borox33K/yr
- borax bulk24K/yr
- 20 mule team borax powder original25K/yr
- borax powder for detox bath organic16K/yr
Top borax bulk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Borax 20 Mule Team Detergent Booster 65 Oz.
20 Mule Team$5.884.8★35,609 rev
20 MULE TEAM Borax Powder 65 Ounce 4 Count All Natural Laundry Booster & Multi-Purpose Household Cleaner for Kitchen and Bathroom Stain & Odor Fighter Helps Deodorize & Freshen
20 Mule Team$22.384.8★35,609 rev
Borax 20 Mule Team Detergent Booster 65 Oz. (4LB) Unscented
20 Mule Team$10.744.7★13,641 rev
Harris Borax Powder Hard Water Laundry Booster and Powerful Multi-Purpose Cleaner 1.5lb (Unscented)
HARRIS$14.994.6★3,745 rev
PURE ORIGINAL INGREDIENTS Borax Powder (2 lb) Sodium Borate Multipurpose Cleaning Agent Ideal Slime Ingredient
PURE ORIGINAL INGREDIENTS$9.084.6★10,696 rev
Newest
by launch date
Eco Living Solutions - Borax Powder | Laundry Detergent Powder | Laundry Booster | Great Washing Machine Cleaner | Multi-Purpose Household Cleaner (12 oz)
ECO LIVING SOLUTIONS$7.51207 rev
Luonix Borax 1 Gallon Bucket Multipurpose Cleaner Laundry Additive
Luonix$22.35843 rev
Harris Borax Powder Hard Water Laundry Booster and Powerful Multi-Purpose Cleaner 1.5lb (Unscented)
HARRIS$14.993,745 rev
Borax Powder 5lb by Essencea Pure Bulk Ingredients | Can be used as Multi-Purpose Cleaner | Bulk Bag (80 Ounces)
Essencea$19.47400 rev
Earthborn Elements Borax Powder (1 Gallon) Multipurpose Cleaner & Detergent Booster Resealable Bucket (144 Ounce)
Earthborn Elements$29.283,576 rev
Trending
90-day click momentum
20 Mule Team Borax All Natural Laundry Booster & Multi-Purpose Household Cleaner 4Lbs 1Oz. (65 Oz) (Pack of 1)
20 Mule Team$10.884.6★
Eco Living Solutions - Borax Powder | Laundry Detergent Powder | Laundry Booster | Great Washing Machine Cleaner | Multi-Purpose Household Cleaner (12 oz)
ECO LIVING SOLUTIONS$7.514.1★
Borax 20 Mule Team Detergent Booster 65 Oz.
20 Mule Team$5.884.8★
Earthborn Elements Borax Powder (1 Gallon) Multipurpose Cleaner & Detergent Booster Resealable Bucket (144 Ounce)
Earthborn Elements$29.284.7★
Harris Borax Powder Hard Water Laundry Booster and Powerful Multi-Purpose Cleaner 1.5lb (Unscented)
HARRIS$14.994.6★
What buyers say about borax bulk
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans great”
“Excellent Product”
“fair price”
“does well in washer”
“Clean smell and works”
“Accurate description”
“Works well”
“Great cleaning results overall”
“easy to manage”
“Makes everything sparkle”
What buyers complain about
“Grossly overpriced”
“There is no scent to this product”
“Leaking box”
“Small box”
“Didn't work”
“No way to open the bucket”
“would not dissolve”
“I don't see any special cleaning power”
“Not sure if this adds much to the wash”
“Caused allergic reaction”
Top return reasons
Common questions
- Is borax bulk profitable to sell on Amazon United States?
- The niche generates $5.3M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +69.6%. Flapen's verdict: Launch it (59/100).
- How competitive is the borax bulk niche?
- 8 brands and 396 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in borax bulk?
- Top complaints mined from reviews: Value For Money, Smell, Leak-Proof. The return rate is 0.2%.
- When does demand for borax bulk peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 5.6× the quietest.
- What does it cost to enter the borax bulk niche?
- Listings span $5.14–$29.28; the average listing price is $14.34 (sweet spot $15–$100). The average incumbent carries 14,592 reviews — the moat a new listing must climb.