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Borasol

Fail

The top 5 brands take 100% of clicks, so Borasol is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$165K/yr121K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
88%top-5 click share · 4 brands · 62 sellers

Flapen Score

Borasol against its category

The dotted line is the Health & Household average. Past it, Borasol is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Borasol market on Amazon at a glance

Shoppers on Amazon United States searched for Borasol 121K times last year and spent an estimated $165K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
7.7%
Market size, estimated
$165Ka year
Peak month
November1.6× the quietest month
Top search term
borasol55K searches a year

02 · Price

A sale here is worth $17.63.

Listings sell for $17.63 on average, from $9.00 to $33.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $17.63 that is $18K to $22K a year per listing.

Average price
$17.63inside the $15 to $100 sweet spot
Price range
$9.00–$33.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
$18K–$22K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #315 within Feminine Care. It carries 789 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
67%
Out of stock, average day
1.1%
Average rank
#315in Feminine Care
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
789per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Borasol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 234%
  • Brand 317%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Borasol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Borasol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • borasol55K/yr
  • borasol feminine wash34K/yr
  • borazol en polvo intimo11K/yr
  • borasol feminine powder8K/yr
  • borasol powder5K/yr
  • borazol3K/yr
  • borasol liquido intimo4K/yr

Reviews and returns

What reviews say buyers love and hate about Borasol

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Smell”
0.3%of orders come back
“Its diluted in smell”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Borasol questions

Answered from the same tracked data.