Borage Oil

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

6.7%

Market size, estimated

$155Ka year

Peak month

July1.3× the quietest month

Top search term

borage oil60K searches a year

Listings sell for $23.74 on average, from $9.95 to $78.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $23.74 that is $6K to $12K a year per listing.

Average price

$23.74inside the $15 to $100 sweet spot

Price range

$9.95–$78.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

0.2%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #2,157 within Essential Fatty Acids. It carries 668 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

96%

Out of stock, average day

5.5%

Average rank

#2,157in Essential Fatty Acids

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

668per listing

Listings tracked

25

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

99 months