Is boost max profitable to sell on Amazon United States?

The niche generates $38K/yr across 9 tracked products. 90-day search growth is +10.4%. Flapen's verdict: Skip it (38/100).

How competitive is the boost max niche?

2 brands and 44 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in boost max?

Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.

When does demand for boost max peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the boost max niche?

Listings span $25.78–$56.96; the average listing price is $37.06 (sweet spot $15–$100). The average incumbent carries 6,194 reviews — the moat a new listing must climb.

boost max

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$37.06

avg listing price — sweet spot $15–$100

Price range

Incredible$25.78–$56.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.4%

90-day search growth — must beat 0% to launch

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,194.44

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$38K

$38K/yr · 34K searches

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, boost max is a $38K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

boost max market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $74K–$93K; units × avg price
Conversion rate: 3.0%
Avg BSR: #40
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 3.9%
Avg brand age: 85 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

BOOST87%
Ensure13%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — +10.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top boost max search terms

boost max 30g protein8K/yr +98.5%6.3% conv.
boost max12K/yr +15.7%3.5% conv.
boost max protein8K/yr -30.0%2.7% conv.
boost max 30g protein chocolate6K/yr -62.3%7.1% conv.

All search terms

Top boost max products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BOOST MAX Protein Shakes Ready to Drink - 30g High Protein Shake - Chocolate | Nutritional Drinks to Support Muscle Recovery After Exercise 26 Vitamins & Minerals 1g Sugar 11 fl oz (Pack of 18)

BOOST$48.764.4★929 rev

BOOST MAX Protein Shakes Ready to Drink - 30g High Protein Shake - Vanilla | Nutritional Drinks to Support Muscle Recovery After Exercise 26 Vitamins & Minerals 1g Sugar 11 fl oz (Pack of 18)

BOOST$47.784.5★588 rev

BOOST Glucose Control Max 30g Protein Nutritional Drink Rich Chocolate 11 Fl Oz (Pack of 12) Packaging May Vary

BOOST$26.254.4★1,798 rev

Ensure$25.784.6★20,172 rev

BOOST Glucose Control Max 30g Protein Nutritional Drink Very Vanilla 11 Fl Oz (Pack of 12) Packaging May Vary

BOOST$30.014.4★1,065 rev

Newest

by launch date

BOOST Advanced Nutritional Protein Shake Weight Loss Nutrition Support* 35g High Protein GLP-1 Friendly Shake Ready to Drink - Rich Chocolate 12-11 FL OZ (325 mL) Cartons

BOOST$36.92210 rev

1y ago

BOOST MAX Protein Shakes Ready to Drink - 30g High Protein Shake - Chocolate | Nutritional Drinks to Support Muscle Recovery After Exercise 26 Vitamins & Minerals 1g Sugar 11 fl oz (Pack of 18)

BOOST$48.76929 rev

2y ago

BOOST MAX Protein Shakes Ready to Drink - 30g High Protein Shake - Vanilla | Nutritional Drinks to Support Muscle Recovery After Exercise 26 Vitamins & Minerals 1g Sugar 11 fl oz (Pack of 18)

BOOST$47.78588 rev

2y ago

Boost Very High Calorie Very Vanilla Nutritional Drink 22g Protein 530 Nutrient Rich Calories 8 Fl Oz (Pack of 24)

BOOST$56.967,758 rev

5y ago

BOOST Glucose Control Max 30g Protein Nutritional Drink Very Vanilla 11 Fl Oz (Pack of 12) Packaging May Vary

BOOST$30.011,065 rev

5y ago

What buyers say about boost max

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall30%

“The taste is clean”

Nutritional Content22%

“Great Nutrition”

Quality-Overall9%

“Excellent product”

Flavor7%

“The flavors are creamy”

Value For Money7%

“Best price”

Weight Loss2%

“This product help me maintain my weight”

Advertised Vs Actual Product2%

“As advertised”

Vitamin1%

“For my own personal health I highly recommend it as a supplement”

Ease Of Use1%

“Ease of use”

Energy Level1%

“Always makes me feel better/ gives me energy”

What buyers complain about

Taste-Overall22%

“Awful tasting”

Value For Money9%

“Too expensive”

Flavor7%

“thin flavor”

Nutritional Content7%

“less protein”

Thickness5%

“Its extremely thick with lumps in it”

Leak-Proof3%

“The bottles leak”

Texture/Consistency-Overall3%

“not a pleasant taste or texture”

Sweetness2%

“Too sweet”

Dilute/Watery2%

“Tastes watered down”

Regulates Digestion2%

“It can cause constipation”

Top return reasons

Taste-Overall100%

Common questions

Is boost max profitable to sell on Amazon United States?: The niche generates $38K/yr across 9 tracked products. 90-day search growth is +10.4%. Flapen's verdict: Skip it (38/100).
How competitive is the boost max niche?: 2 brands and 44 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in boost max?: Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
When does demand for boost max peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the boost max niche?: Listings span $25.78–$56.96; the average listing price is $37.06 (sweet spot $15–$100). The average incumbent carries 6,194 reviews — the moat a new listing must climb.