Boo Boo Kit
FailThe top 5 brands take 100% of clicks, so Boo Boo Kit is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $238K/yr105K searches / yr
- 90-day growth
- +26.9%search demand this quarter
- Competition
- 60%top-5 click share · 5 brands · 17 sellers
Flapen Score
Boo Boo Kit against its category
The dotted line is the Health & Household average. Past it, Boo Boo Kit is stronger. Inside it, weaker.
Market
The Boo Boo Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Boo Boo Kit 105K times last year and spent an estimated $238K. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- +26.9%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $238Ka year
- Top search term
- adventure medical kits51K searches a year
02 · Price
A sale here is worth $48.63.
Listings sell for $48.63 on average, from $9.62 to $159.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $48.63 that is $5K to $12K a year per listing.
- Average price
- $48.63inside the $15 to $100 sweet spot
- Price range
- $9.62–$159.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #177 within First Aid Kits. It carries 1,768 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 6.9%
- Average rank
- #177in First Aid Kits
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 1,768per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Boo Boo Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
0%
- Brand 182%
- Brand 211%
- Brand 34%
- Brand 42%
- Brand 51%
Search terms
Top Boo Boo Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- adventure medical kits51K/yr
- backpacking first aid kit ultralight6K/yr
- adventure medical kit8K/yr
- edc med kit6K/yr
- boo boo kit7K/yr
- ultralight first aid kit5K/yr
- edc first aid4K/yr
- backpacking first aid4K/yr
- adventure first aid kit4K/yr
- ultralight backpacking first aid kit3K/yr
Reviews and returns
What reviews say buyers love and hate about Boo Boo Kit
We read the reviews and the return reasons for every product selling here.
“Small kit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boo Boo Kit questions
Answered from the same tracked data.