Is bone broth protein powder profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 23 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Worth a look (62/100).

How competitive is the bone broth protein powder niche?

15 brands and 582 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in bone broth protein powder?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

When does demand for bone broth protein powder peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 2.0× the quietest.

What does it cost to enter the bone broth protein powder niche?

Listings span $19.02–$72.79; the average listing price is $37.74 (sweet spot $15–$100). The average incumbent carries 2,634 reviews — the moat a new listing must climb.

bone broth protein powder

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$37.74

avg listing price — sweet spot $15–$100

Price range

Incredible$19.02–$72.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.4M

$1.4M/yr · 959K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,634.17

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bone broth protein powder is a $1.4M/yr Amazon United States market (959K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 62/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

bone broth protein powder market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $1.5M–$1.9M; units × avg price
Conversion rate: 3.7%
Avg BSR: #109
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

582

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

19%

Ancient Nutrition23%
Paleovalley18%
Bare Bones16%
NAKED8%
Paradise Naturals8%
Carlyle8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.0×

Open Trend

Top bone broth protein powder search terms

bone broth protein powder499K/yr -4.1%2.5% conv.
bone broth powder190K/yr -26.3%2.8% conv.
bone broth protein102K/yr +23.8%1.9% conv.
beef bone broth powder32K/yr -30.7%3.7% conv.
organic bone broth powder20K/yr -6.6%1.8% conv.
bone broth powder for humans22K/yr -27.1%2.8% conv.
powdered bone broth18K/yr -21.5%3.3% conv.
organic bone broth protein powder10K/yr +0.8%1.0% conv.
grass fed bone broth protein powder8K/yr +36.8%2.2% conv.
bone protein powder9K/yr +14.4%1.3% conv.

All search terms

Top bone broth protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate

Paleovalley$64.594.5★795 rev

Bare Bones$24.434.5★7,777 rev

Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings

Ancient Nutrition$37.674.4★6,108 rev

NAKED Bone Broth - Beef Bone Broth Protein Powder - 21G Protein 17G Collagen - Gut Health and Joint Supplement - Unflavored - No GMO Gluten-Free Soy Free - 1LB

NAKED$39.824.2★370 rev

Paradise Naturals 100% Grass-Fed Natural Beef Bone Broth Powder + Active Probiotics Collagen 15g Protein Non-GMO Low Sodium Gut Health Paleo Keto Gluten-Free for Healthy Skin Hair Joints

Paradise Naturals$19.774.3★1,623 rev

Newest

by launch date

Bare Bones$23.47155 rev

4mo ago

Bare Bones$23.78449 rev

6mo ago

Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings

Ancient Nutrition$37.676,108 rev

7mo ago

Bone Broth Protein Powder for Women and Men Carnivore Paleo & Keto Friendly Supports Healthy Skin Hair Nails Joint Non-GMO Hydrolyzed Collagen Peptides Type 1&3 Made in USA (10.58 Oz)

Nourism$19.0671 rev

11mo ago

NAKED Bone Broth - Beef Bone Broth Protein Powder - 21G Protein 17G Collagen - Gut Health and Joint Supplement - Unflavored - No GMO Gluten-Free Soy Free - 1LB

NAKED$39.82370 rev

1y ago

What buyers say about bone broth protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall32%

“Absolutely delicious”

Nutritional Content13%

“Excellent protein powder”

Flavor9%

“Beef flavor”

Quality-Overall7%

“Excellent product”

Solubility4%

“It mixes well”

Blend/Ratio3%

“Blends well”

Ease Of Use3%

“Makes it super convenient”

Ingredients-Overall2%

“Clean ingredients”

Value For Money1%

“Good value for the money”

Health Benefits-Overall1%

“they are great health choice”

What buyers complain about

Taste-Overall30%

“Artificial Taste”

Flavor11%

“It is unflavored”

Value For Money5%

“just expensive”

Smell5%

“Smells awful”

Solubility4%

“Difficult to dissolve”

Nutritional Content2%

“only has 10 grams of protein”

Ingredients-Overall2%

“CONTAINS LEAD”

Sweetness2%

“Too sweet”

Artificial Sweeteners2%

“My concern is the artificial taste of the sweetener”

Salt Content2%

“Just a little too salty”

Top return reasons

Taste-Overall34%

Value For Money20%

Salt Content7%

Ingredients-Overall7%

Smell7%

Flavor6%

Advertised Vs Actual Product3%

Functionality-Overall2%

Powdered/Crumbled2%

Size-Overall1%

Common questions

Is bone broth protein powder profitable to sell on Amazon United States?: The niche generates $1.4M/yr across 23 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Worth a look (62/100).
How competitive is the bone broth protein powder niche?: 15 brands and 582 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in bone broth protein powder?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
When does demand for bone broth protein powder peak?: Demand peaks in Jan–Feb–Mar; the busiest month runs 2.0× the quietest.
What does it cost to enter the bone broth protein powder niche?: Listings span $19.02–$72.79; the average listing price is $37.74 (sweet spot $15–$100). The average incumbent carries 2,634 reviews — the moat a new listing must climb.