Is bone broth collagen powder profitable to sell on Amazon United States?

The niche generates $120K/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (45/100).

How competitive is the bone broth collagen powder niche?

9 brands and 36 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in bone broth collagen powder?

Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.

When does demand for bone broth collagen powder peak?

Demand peaks in Mar–Aug–Sep; the busiest month runs 7.6× the quietest.

What does it cost to enter the bone broth collagen powder niche?

Listings span $14.16–$64.97; the average listing price is $33.45 (sweet spot $15–$100). The average incumbent carries 3,836 reviews — the moat a new listing must climb.

bone broth collagen powder

Skip it

Soft demand (-11.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.45

avg listing price — sweet spot $15–$100

Price range

Great$14.16–$64.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$120K

$120K/yr · 103K searches

Review moat

Okay3,836.4

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, bone broth collagen powder is a $120K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Aug–Sep. Verdict: Skip it — 45/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

bone broth collagen powder market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $100K–$134K; units × avg price
Conversion rate: 3.5%
Avg BSR: #85
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Vitauthority36%
Bare Bones20%
Ancient Nutrition16%
Paradise Naturals16%
Anthony's4%
Country Farms3%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.

Peak months: Mar, Aug, Sep · busiest ÷ quietest = 7.6×

Open Trend

Top bone broth collagen powder search terms

bone broth collagen43K/yr +2.3%2.6% conv.
bone broth collagen powder26K/yr -19.6%2.4% conv.
collagen bone broth11K/yr -18.3%2.1% conv.
bone broth collagen protein powder8K/yr -21.9%1.9% conv.
bone broth with collagen7K/yr -12.8%2.4% conv.
collagen broth4K/yr -34.7%2.0% conv.
bone broth with collagen and protein3K/yr -26.0%2.9% conv.

All search terms

Top bone broth collagen powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vitauthority Bone Broth Collagen Delicious Chicken Noodle Flavored - Packed with 16g of Protein & Types I II III - Nourishes Skin Hair Nails Joints & Gut - Beef BoneBroth

Vitauthority$31.704.2★284 rev

Paradise Naturals 100% Grass-Fed Natural Beef Bone Broth Powder + Active Probiotics Collagen 15g Protein Non-GMO Low Sodium Gut Health Paleo Keto Gluten-Free for Healthy Skin Hair Joints

Paradise Naturals$19.804.3★1,635 rev

Bare Bones$24.604.5★7,834 rev

Ancient Nutrition Collagen Powder Bone Broth Collagen Vanilla Hydrolyzed Multi Collagen Peptides Supports Skin and Nails Joint Supplement 30 Servings 18.3oz

Ancient Nutrition$45.304.5★1,534 rev

Bone Broth Collagen Powder 16g Collagen Protein per Serving Supports Joints Skin Nails & Gut Health Made from Real Beef Bone Broth Savory Collagen for Hot Water Soups & Stews Beef Flavored 15 Servings

Vitauthority$33.833.6★62 rev

Newest

by launch date

Bare Bones$23.96194 rev

4mo ago

Bare Bones$23.86508 rev

6mo ago

Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings

Ancient Nutrition$37.616,119 rev

7mo ago

NAKED Bone Broth - Beef Bone Broth Protein Powder - 21G Protein 17G Collagen - Gut Health and Joint Supplement - Unflavored - No GMO Gluten-Free Soy Free - 1LB

NAKED$39.83377 rev

1y ago

Vitauthority$33.8362 rev

1y ago

What buyers say about bone broth collagen powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall20%

“No weird taste AT ALL”

Quality-Overall12%

“Good product, been using it for years”

Solubility10%

“Mixes easily”

Nutritional Content9%

“Great protein supplement”

Flavor7%

“Mild flavor”

Blend/Ratio4%

“Blends well”

Value For Money4%

“Good value”

Joint Pain4%

“It helps my joint pain immensely”

Ease Of Use3%

“Easy to use”

Calcium2%

“Effective Collagen supplement”

What buyers complain about

Taste-Overall31%

“Not so tasty”

Flavor12%

“flavor is a tad bland”

Smell6%

“It smells like fish”

Value For Money5%

“Waste of money”

Solubility3%

“Does not mix very well”

Ingredients-Overall2%

“They are not the same ingredients as the ones I purchased in store”

Advertised Vs Actual Product2%

“Not the same”

Quality-Overall2%

“this one was significantly underfilled to the point it raises concerns about quality control and transparency”

Nutritional Content1%

“only has 10 grams of protein”

Functionality-Overall1%

“Not effective for me”

Top return reasons

Taste-Overall31%

Value For Money21%

Ingredients-Overall8%

Flavor7%

Smell6%

Advertised Vs Actual Product5%

Salt Content3%

Functionality-Overall3%

Powdered/Crumbled2%

Nutritional Content2%

Common questions

Is bone broth collagen powder profitable to sell on Amazon United States?: The niche generates $120K/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (45/100).
How competitive is the bone broth collagen powder niche?: 9 brands and 36 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in bone broth collagen powder?: Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.
When does demand for bone broth collagen powder peak?: Demand peaks in Mar–Aug–Sep; the busiest month runs 7.6× the quietest.
What does it cost to enter the bone broth collagen powder niche?: Listings span $14.16–$64.97; the average listing price is $33.45 (sweet spot $15–$100). The average incumbent carries 3,836 reviews — the moat a new listing must climb.