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Bona Sealer

Fail

The top 5 brands take 100% of clicks, so Bona Sealer is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$870K/yr87K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
80%top-5 click share · 3 brands · 62 sellers

Flapen Score

Bona Sealer against its category

The dotted line is the Health & Household average. Past it, Bona Sealer is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bona Sealer market on Amazon at a glance

Shoppers on Amazon United States searched for Bona Sealer 87K times last year and spent an estimated $870K. All 3 brands take every click. Demand peaks in Jun–Jul–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $870K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
6.5%
Market size, estimated
$870Ka year
Peak month
November5.1× the quietest month
Top search term
bona traffic hd29K searches a year

02 · Price

A sale here is worth $153.39.

Listings sell for $153.39 on average, from $78.33 to $465.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $153.39 that is $77K to $115K a year per listing.

Average price
$153.39above the $15 to $100 sweet spot
Price range
$78.33–$465.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$77K–$115K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #152 within Floor Cleaners. It carries 132 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#152in Floor Cleaners
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
132per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Bona Sealer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 222%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Bona Sealer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Bona Sealer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bona traffic hd29K/yr
  • bona natural seal12K/yr
  • bona traffic hd satin12K/yr
  • bona sealer7K/yr
  • bona stain6K/yr
  • bona classic seal5K/yr
  • bona clear seal4K/yr
  • bona hd traffic satin3K/yr
  • bona floor sealer3K/yr
  • bona traffic3K/yr

Reviews and returns

What reviews say buyers love and hate about Bona Sealer

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
10%of negative reviews mention “Value For Money”
5.9%of orders come back
“Not worth the money”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bona Sealer questions

Answered from the same tracked data.