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Bona Professional Hardwood Floor Cleaner

Fail

The top 5 brands take 100% of clicks, so Bona Professional Hardwood Floor Cleaner is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$861K/yr85K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
77%top-5 click share · 3 brands · 62 sellers

Flapen Score

Bona Professional Hardwood Floor Cleaner against its category

The dotted line is the Health & Household average. Past it, Bona Professional Hardwood Floor Cleaner is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bona Professional Hardwood Floor Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Bona Professional Hardwood Floor Cleaner 85K times last year and spent an estimated $861K. All 3 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $861K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
6.8%
Market size, estimated
$861Ka year
Peak month
July3.9× the quietest month
Top search term
bona traffic hd29K searches a year

02 · Price

A sale here is worth $148.85.

Listings sell for $148.85 on average, from $78.33 to $465.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $148.85 that is $74K to $112K a year per listing.

Average price
$148.85above the $15 to $100 sweet spot
Price range
$78.33–$465.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$74K–$112K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Floor Cleaners. It carries 133 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#140in Floor Cleaners
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
133per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Bona Professional Hardwood Floor Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 220%
  • Brand 35%

Demand

Bona Professional Hardwood Floor Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.9×

Search terms

Top Bona Professional Hardwood Floor Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bona traffic hd29K/yr
  • bona natural seal12K/yr
  • bona traffic hd satin12K/yr
  • bona sealer7K/yr
  • bona traffic hd matte6K/yr
  • bona classic seal5K/yr
  • bona clear seal4K/yr
  • bona hd traffic satin3K/yr
  • bona floor sealer3K/yr
  • bona traffic3K/yr

Reviews and returns

What reviews say buyers love and hate about Bona Professional Hardwood Floor Cleaner

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
10%of negative reviews mention “Value For Money”
5.9%of orders come back
“Not worth the money”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bona Professional Hardwood Floor Cleaner questions

Answered from the same tracked data.