Bona Professional Hardwood Floor Cleaner
FailThe top 5 brands take 100% of clicks, so Bona Professional Hardwood Floor Cleaner is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $861K/yr85K searches / yr
- 90-day growth
- +6.2%search demand this quarter
- Competition
- 77%top-5 click share · 3 brands · 62 sellers
Flapen Score
Bona Professional Hardwood Floor Cleaner against its category
The dotted line is the Health & Household average. Past it, Bona Professional Hardwood Floor Cleaner is stronger. Inside it, weaker.
Market
The Bona Professional Hardwood Floor Cleaner market on Amazon at a glance
Shoppers on Amazon United States searched for Bona Professional Hardwood Floor Cleaner 85K times last year and spent an estimated $861K. All 3 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $861K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- +6.2%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $861Ka year
- Peak month
- July3.9× the quietest month
- Top search term
- bona traffic hd29K searches a year
02 · Price
A sale here is worth $148.85.
Listings sell for $148.85 on average, from $78.33 to $465.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $148.85 that is $74K to $112K a year per listing.
- Average price
- $148.85above the $15 to $100 sweet spot
- Price range
- $78.33–$465.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $74K–$112K
- Returns
- 5.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Floor Cleaners. It carries 133 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #140in Floor Cleaners
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 133per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 91 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 91 months
Products
Top Bona Professional Hardwood Floor Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Brand 176%
- Brand 220%
- Brand 35%
Demand
Bona Professional Hardwood Floor Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.9×
Search terms
Top Bona Professional Hardwood Floor Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bona traffic hd29K/yr
- bona natural seal12K/yr
- bona traffic hd satin12K/yr
- bona sealer7K/yr
- bona traffic hd matte6K/yr
- bona classic seal5K/yr
- bona clear seal4K/yr
- bona hd traffic satin3K/yr
- bona floor sealer3K/yr
- bona traffic3K/yr
Reviews and returns
What reviews say buyers love and hate about Bona Professional Hardwood Floor Cleaner
We read the reviews and the return reasons for every product selling here.
“Not worth the money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bona Professional Hardwood Floor Cleaner questions
Answered from the same tracked data.









