Skip to content

Bona Dusting Pads

Fail

Shoppers spend an estimated $73K a year here, so Bona Dusting Pads is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$73K/yr33K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
61%top-5 click share · 9 brands · 36 sellers

Flapen Score

Bona Dusting Pads against its category

The dotted line is the Health & Household average. Past it, Bona Dusting Pads is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bona Dusting Pads market on Amazon at a glance

Shoppers on Amazon United States searched for Bona Dusting Pads 33K times last year and spent an estimated $73K. The top 5 brands take 92% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
13.2%
Market size, estimated
$73Ka year
Top search term
bona disposable cleaning pads14K searches a year

02 · Price

A sale here is worth $16.82.

Listings sell for $16.82 on average, from $7.88 to $31.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $16.82 that is $4K to $8K a year per listing.

Average price
$16.82inside the $15 to $100 sweet spot
Price range
$7.88–$31.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #330 within Mopping. It carries 1,008 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
5.6%
Average rank
#330in Mopping
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,008per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Bona Dusting Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

36

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

5%

  • Brand 164%
  • Brand 212%
  • Brand 37%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Demand

Bona Dusting Pads search demand

Weekly searches over the year. Pick a range.

700500May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Bona Dusting Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bona disposable cleaning pads14K/yr
  • bona dusting pads6K/yr
  • bona disposable mop pads3K/yr
  • bona microfiber dusting pad4K/yr
  • bona mop disposable pads3K/yr
  • bona disposable pads3K/yr

Reviews and returns

What reviews say buyers love and hate about Bona Dusting Pads

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Cleaning”
18%of negative reviews mention “Thickness”
0.6%of orders come back
“Way too thin”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bona Dusting Pads questions

Answered from the same tracked data.