Boka Toothpaste

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.8M a year.

Searches, last 12 months

3.1M

Growth, 90 days vs prior 90

+1.1%

Conversion, latest week

13.7%

Market size, estimated

$7.8Ma year

Peak month

February1.4× the quietest month

Top search term

boka toothpaste1.5M searches a year

Listings sell for $18.68 on average, from $9.63 to $31.70. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 30,000 to 40,000 of them. At $18.68 that is $560K to $747K a year per listing.

Average price

$18.68inside the $15 to $100 sweet spot

Price range

$9.63–$31.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

30,000–40,000

Revenue per listing a year

$560K–$747K

Returns

0.3%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #68 within Toothpaste. It carries 24,819 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#68in Toothpaste

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

24,819per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months