Boka Mouthwash

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months

176K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

7.6%

Market size, estimated

$233Ka year

Peak month

May1.6× the quietest month

Top search term

hydroxyapatite mouthwash72K searches a year

Listings sell for $17.36 on average, from $7.53 to $31.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $17.36 that is $4K to $9K a year per listing.

Average price

$17.36inside the $15 to $100 sweet spot

Price range

$7.53–$31.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

0.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #95 within Mouthwash. It carries 2,593 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

7.2%

Average rank

#95in Mouthwash

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

2,593per listing

Listings tracked

26

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

63 months