body wipes individually wrapped
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Growth
Good+41.9%90-day search growth — must beat 0% to launch
Avg price
Good$13.08avg listing price — sweet spot $15–$100
Price range
Good$2.85–$30.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$120K$120K/yr · 114K searches
Review moat
Bad6,732.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, body wipes individually wrapped is a $120K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 61/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
body wipes individually wrapped market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $105K–$131K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #164
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.3%
- Avg brand age
- 47 months
- Avg seller age
- 140 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
101
Top-5 brand share
46%
Top 20: 87%
Top-5 click share
36%
Top 20: 74%
Open market
49%
- Warmify15%
- Super & Fresh Co.10%
- goodwipes8%
- WaterWipes7%
- Lume7%
- Cetaphil5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +41.9% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.4×
Top body wipes individually wrapped search terms
- body wipes travel29K/yr
- travel body wipes23K/yr
- body wipes individually wrapped25K/yr
- body wipes travel size7K/yr
- individual body wipes7K/yr
- individually wrapped body wipes6K/yr
- travel size body wipes4K/yr
- goodwipes body wipes5K/yr
- shower wipes individually wrapped4K/yr
- good wipes body wipes3K/yr
Top body wipes individually wrapped products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Super Fresh Shower Body Wipes Travel Essentials for Camping Large Unscented for Adults Women Men Kids Personal Hygiene Cloth Enriched with Aloe and Vitamin E Individually Wrapped 10 Pack
Super & Fresh Co.$10.044.6★2,413 rev
40 Pcs Body Wipes Individually Wrapped (9.29 x 8) Large Shower Wipes for Adults Bathing No Rinse Portable Personal Cleansing for Gym Camping Hiking Backpacking Bulk Homeless Supplies
Warmify$6.874.5★258 rev
WaterWipes Sensitive+ On The Go Wipes 3-In-1 Cleans Cares Protects 99.9% Water Unscented & Hypoallergenic Wet Wipes 28 Count (Pack of 1)
WaterWipes$2.854.7★2,032 rev
80 Pcs Body Wipes Individually Wrapped (9.29 x 8) Large Shower Wipes for Adults Bathing No Rinse Portable Personal Cleansing for Gym Camping Hiking Backpacking Bulk Homeless Supplies
Warmify$10.474.5★258 rev
Goodwipes Body Wipes Really Big for All Over Made with Aloe Plant Based and Hypoallergenic Wipe Away Sweat and Odor For Face and Body-Lavender 10 Count
goodwipes$12.144.6★2,799 rev
Newest
by launch date
HyperGo XL Single Body Wipes for Women & Men 12 x12 Rinse-Free Full Body Cleansing 10 Count Pack - Variety | Biodegradable Hypoallergenic Aloe-Infused | Gym Festival Camping Essentials
HyperGo$10.274,084 rev
Travel Body Wipes for Women - 20 XL Shower Wipes for Adults Bathing No Rinse - Individually Wrapped 10x10 Disposable Washcloths - Feminine Hygiene Essentials Gym Backpacking Camping Must Haves
Dura Cleanse$15.075,637 rev
80 Pcs Body Wipes Individually Wrapped (9.29 x 8) Large Shower Wipes for Adults Bathing No Rinse Portable Personal Cleansing for Gym Camping Hiking Backpacking Bulk Homeless Supplies
Warmify$10.47258 rev
40 Pcs Body Wipes Individually Wrapped (9.29 x 8) Large Shower Wipes for Adults Bathing No Rinse Portable Personal Cleansing for Gym Camping Hiking Backpacking Bulk Homeless Supplies
Warmify$6.87258 rev
Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)
Lume$18.6131,870 rev
Trending
90-day click momentumLume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)
Lume$18.614.3★
40 Pcs Body Wipes Individually Wrapped (9.29 x 8) Large Shower Wipes for Adults Bathing No Rinse Portable Personal Cleansing for Gym Camping Hiking Backpacking Bulk Homeless Supplies
Warmify$6.874.5★
Travel Body Wipes for Women - 20 XL Shower Wipes for Adults Bathing No Rinse - Individually Wrapped 10x10 Disposable Washcloths - Feminine Hygiene Essentials Gym Backpacking Camping Must Haves
Dura Cleanse$15.074.7★
Impossibly Compact Travel Wipes - 99.5% Water - Safe for Sensitive Skin & Hypoallergenic Resealable Thick & Durable - For Adults & Kids - Unscented 10 Pack Total 60 Wipes
MOONIES$8.584.8★
DUDE Wipes Fragrance Free On-The-Go Shower Wipes - Extra-Large and Thick Cleansing Body Wipes Ideal for Travel - 3 Packs of 8 (24 Count) - Infused with Vitamin E and Aloe
DUDE Wipes$19.674.7★
What buyers say about body wipes individually wrapped
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“fresh scent”
“easy to remove”
“Amazing quality”
“Great size”
“They are affordable”
“Cleans well”
“As described”
“They do the job”
“They are soft”
What buyers complain about
“Pack is small”
“Scent too strong”
“Not as thick as I expected”
“Made a mess everywhere”
“Wipes are barely moist”
“so expensive”
“Bad quality”
“So flimsy”
“Fall apart easily”
“Allergic Reaction”
Top return reasons
Common questions
- Is body wipes individually wrapped profitable to sell on Amazon United States?
- The niche generates $120K/yr across 50 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +41.9%. Flapen's verdict: Worth a look (61/100).
- How competitive is the body wipes individually wrapped niche?
- 36 brands and 101 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in body wipes individually wrapped?
- Top complaints mined from reviews: Size-Overall, Smell, Thickness. The return rate is 0.4%.
- When does demand for body wipes individually wrapped peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.4× the quietest.
- What does it cost to enter the body wipes individually wrapped niche?
- Listings span $2.85–$30.86; the average listing price is $13.08 (sweet spot $15–$100). The average incumbent carries 6,733 reviews — the moat a new listing must climb.