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Body Wipes for Men

Fail

The top 5 brands take 100% of clicks, so Body Wipes for Men is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$257K/yr111K searches / yr
90-day growth
+45.3%search demand this quarter
Competition
84%top-5 click share · 5 brands · 26 sellers

Flapen Score

Body Wipes for Men against its category

The dotted line is the Health & Household average. Past it, Body Wipes for Men is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Wipes for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Body Wipes for Men 111K times last year and spent an estimated $257K. All 5 brands take every click. Demand peaks in Jan–Feb–Apr–May–Jun–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +45.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
+45.3%
Conversion, latest week
11.4%
Market size, estimated
$257Ka year
Peak month
December13.8× the quietest month
Top search term
dude shower wipes20K searches a year

02 · Price

A sale here is worth $20.35.

Listings sell for $20.35 on average, from $6.91 to $39.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $20.35 that is $20K to $25K a year per listing.

Average price
$20.35inside the $15 to $100 sweet spot
Price range
$6.91–$39.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$20K–$25K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #130 within Tissues, Toilet Paper & Sprays. It carries 26,607 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#130in Tissues, Toilet Paper & Sprays
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
26,607per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Body Wipes for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 226%
  • Brand 37%
  • Brand 43%
  • Brand 53%

Demand

Body Wipes for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KPrime Day '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Apr, May, Jun, Dec · busiest ÷ quietest = 13.8×

Search terms

Top Body Wipes for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dude shower wipes20K/yr
  • duke cannon cold shower wipes13K/yr
  • cold shower wipes12K/yr
  • dude wipes shower10K/yr
  • dude shower wipes for men10K/yr
  • dude wipes shower body wipes9K/yr
  • dude shower7K/yr
  • dude body wipes5K/yr
  • duke cannon cold shower4K/yr
  • duke cannon wipes4K/yr

Reviews and returns

What reviews say buyers love and hate about Body Wipes for Men

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Cleaning”
10%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Very small and they fall apart”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Body Wipes for Men questions

Answered from the same tracked data.