body wipes for men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.35avg listing price — sweet spot $15–$100
Price range
Great$6.91–$39.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.3%90-day search growth — must beat 0% to launch
Market size
Okay$257K$257K/yr · 111K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Review moat
Bad26,607.4avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, body wipes for men is a $257K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Apr–May–Jun–Dec. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
body wipes for men market data
- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- $204K–$254K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 7.7%
- Avg brand age
- 52 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- DUDE Wipes60%
- Duke Cannon Supply Co.26%
- Dura Cleanse7%
- Super & Fresh Co.3%
- Pure Active3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +45.3% search growth over the last 90 days.Peak months: Jan, Feb, Apr, May, Jun, Dec · busiest ÷ quietest = 13.8×
Top body wipes for men search terms
- dude shower wipes20K/yr
- duke cannon cold shower wipes13K/yr
- cold shower wipes12K/yr
- dude wipes shower10K/yr
- dude shower wipes for men10K/yr
- dude wipes shower body wipes9K/yr
- dude shower7K/yr
- dude body wipes5K/yr
- duke cannon cold shower4K/yr
- duke cannon wipes4K/yr
Top body wipes for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DUDE Wipes Fragrance Free On-The-Go Shower Wipes - Extra-Large and Thick Cleansing Body Wipes Ideal for Travel - 3 Packs of 8 (24 Count) - Infused with Vitamin E and Aloe
DUDE Wipes$19.674.7★4,219 rev
DUDE Wipes Fragrance Free On-The-Go Shower Wipes - Extra-Large and Thick Cleansing Body Wipes Ideal for Travel - 1 Pack (8 Count) - Infused with Vitamin E and Aloe
DUDE Wipes$6.914.7★4,219 rev
Duke Cannon Cold Shower Cooling Field Towels - 15 Individually Wrapped Towels - Mens Face and Body Wipes - Made with Menthol & Aloe - Instant Refresh Travel Pack
Duke Cannon Supply Co.$14.174.7★45 rev
Duke Cannon Cold Shower Cooling Field Towels Menthol Body Wipes for Men No Rinse Face & Body Cleansing Wipes 15 Individually Wrapped Towels (3 Pack)
Duke Cannon Supply Co.$39.434.8★521 rev
Duke Cannon Cold Shower Cooling Field Towels Menthol Body Wipes for Men No Rinse Face & Body Cleansing Wipes 15 Individually Wrapped Towels (2 Pack)
Duke Cannon Supply Co.$30.784.8★521 rev
Newest
by launch dateDuke Cannon Cold Shower Cooling Field Towels - 15 Individually Wrapped Towels - Mens Face and Body Wipes - Made with Menthol & Aloe - Instant Refresh Travel Pack
Duke Cannon Supply Co.$14.1745 rev
Travel Body Wipes for Men - 20 XL Shower Wipes for Adults Bathing No Rinse - Individually Wrapped 10x10 Disposable Washcloths Face Towels Gym Mens Deodorant Sheets Camping Essentials & Must Haves
Dura Cleanse$15.185,637 rev
XL Body Wipes for Men - 50 No Rinse Shower Sheets + 4 Travel Bath Sachets - 10 x 11.5 After Gym Mens Deodorant Wipes - Adult Disposable Washcloths Face Towels for Camping Essentials & Survival Gear
Dura Cleanse$25.995,637 rev
Duke Cannon Cold Shower Cooling Field Towels Menthol Body Wipes for Men No Rinse Face & Body Cleansing Wipes 15 Individually Wrapped Towels (3 Pack)
Duke Cannon Supply Co.$39.43521 rev
Duke Cannon Cold Shower Cooling Field Towels Menthol Body Wipes for Men No Rinse Face & Body Cleansing Wipes 15 Individually Wrapped Towels (2 Pack)
Duke Cannon Supply Co.$30.78521 rev
Trending
90-day click momentumDuke Cannon Cold Shower Cooling Field Towels - 15 Individually Wrapped Towels - Mens Face and Body Wipes - Made with Menthol & Aloe - Instant Refresh Travel Pack
Duke Cannon Supply Co.$14.174.7★
Travel Body Wipes for Men - 20 XL Shower Wipes for Adults Bathing No Rinse - Individually Wrapped 10x10 Disposable Washcloths Face Towels Gym Mens Deodorant Sheets Camping Essentials & Must Haves
Dura Cleanse$15.184.7★
DUDE Wipes Fragrance Free On-The-Go Shower Wipes - Extra-Large and Thick Cleansing Body Wipes Ideal for Travel - 1 Pack (8 Count) - Infused with Vitamin E and Aloe
DUDE Wipes$6.914.7★
DUDE Wipes Fragrance Free On-The-Go Shower Wipes - Extra-Large and Thick Cleansing Body Wipes Ideal for Travel - 3 Packs of 8 (24 Count) - Infused with Vitamin E and Aloe
DUDE Wipes$19.674.7★
Duke Cannon Cold Shower Cooling Field Towels Menthol Body Wipes for Men No Rinse Face & Body Cleansing Wipes 15 Individually Wrapped Towels (2 Pack)
Duke Cannon Supply Co.$30.784.8★
What buyers say about body wipes for men
What buyers praise and complain about, mined from review topics.What buyers love
“helps clean better”
“The scent is clean”
“Good product for truckers”
“As cleaning wipes theyre good”
“Ease of use”
“They fit the bill”
“They work as advertised”
“reasonable price”
“These towels are durable with a decent amount of solution on them”
“They are very thick”
What buyers complain about
“Very small and they fall apart”
“Overpriced”
“Too dry,tear too easy”
“Need them thicker”
“The scent is a little too strong for my liking”
“caused a very expensive plumbing bill to unclog them”
“not very cooling”
“They break apart the second you pull them out of package”
“not great if you like to wipe your face off or something”
“It does provide a cooling sensation, however, they don't work for extended periods of time”
Top return reasons
Common questions
- Is body wipes for men profitable to sell on Amazon United States?
- The niche generates $257K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +45.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the body wipes for men niche?
- 5 brands and 26 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in body wipes for men?
- Top complaints mined from reviews: Size-Overall, Value For Money, Moist/Dry. The return rate is 0.2%.
- When does demand for body wipes for men peak?
- Demand peaks in Jan–Feb–Apr–May–Jun–Dec; the busiest month runs 13.8× the quietest.
- What does it cost to enter the body wipes for men niche?
- Listings span $6.91–$39.43; the average listing price is $20.35 (sweet spot $15–$100). The average incumbent carries 26,607 reviews — the moat a new listing must climb.