Body Wipes
PassBody Wipes scores 72 out of 100, a Pass. Shoppers spend an estimated $5.7M a year here, search demand grew +16.2% this quarter, and an estimated 0.3% of orders come back.
- Flapen Score
- 72 / 100Top 1% of 14,768 Health & Household niches · +23 vs the category median of 4972
- Market size
- $5.7M/yr3.0M searches / yr
- 90-day growth
- +16.2%search demand this quarter
- Competition
- 32%top-5 click share · 32 brands · 151 sellers
Flapen Score
Body Wipes against its category
The dotted line is the Health & Household average. Past it, Body Wipes is stronger. Inside it, weaker.
Market
The Body Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Body Wipes 3.0M times last year and spent an estimated $5.7M. The top 5 brands take 48% of clicks. Demand peaks in Jul. Flapen scores it 72 out of 100, a Pass.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.7M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- +16.2%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $5.7Ma year
- Peak month
- July1.9× the quietest month
- Top search term
- body wipes702K searches a year
02 · Price
A sale here is worth $17.72.
Listings sell for $17.72 on average, from $2.28 to $45.01. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 5,000 to 6,000 of them. At $17.72 that is $89K to $106K a year per listing.
- Average price
- $17.72inside the $15 to $100 sweet spot
- Price range
- $2.28–$45.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $89K–$106K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #52 within Bathroom Safety, Aids & Accessories. It carries 20,846 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 98%
- Out of stock, average day
- 0.5%
- Average rank
- #52in Bathroom Safety, Aids & Accessories
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 20,846per listing
- Listings tracked
- 53
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Body Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
151
Top-5 brand share
48%
Top 20: 90%
Top-5 click share
32%
Top 20: 66%
Open market
47%
- Brand 116%
- Brand 211%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Body Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.9×
Search terms
Top Body Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- body wipes702K/yr
- body wipes for adults bathing no rinse300K/yr
- adult wipes for elderly238K/yr
- shower wipes233K/yr
- body wipes for women156K/yr
- bath wipes129K/yr
- bath wipes for adults bathing no rinse122K/yr
- bathing wipes116K/yr
- shower wipes for adults no rinse78K/yr
- cleansing wipes84K/yr
Reviews and returns
What reviews say buyers love and hate about Body Wipes
We read the reviews and the return reasons for every product selling here.
“Pack is small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Wipes questions
Answered from the same tracked data.









