body wipes
Launch itA $5.7M/yr market growing +16.2% this quarter with returns at 0.3% — clears our launch bar.
Market size
Incredible$5.7M$5.7M/yr · 3.0M searches
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$17.72avg listing price — sweet spot $15–$100
Price range
Good$2.28–$45.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad20,846.4avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, body wipes is a $5.7M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jul. Verdict: Launch it — 72/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 300K–400K
- avg 5,000–6,000/product
- Revenue / yr
- $5.3M–$7.1M
- units × avg price
- Launch success
- 83%
- 5 of 6 new (360d)
- Conversion rate
- 10.6%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 92%
- Out of stock
- 0.5%
- Avg brand age
- 62 months
- Avg seller age
- 135 days
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
151
Top-5 brand share
48%
Top 20: 90%
Top-5 click share
32%
Top 20: 66%
Open market
47%
- Scrubzz16%
- REFRESHIFY11%
- Inspire8%
- Dura Cleanse7%
- WaterWipes6%
- DUDE Wipes5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.2% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.9×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 53 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
60 XL Shower Wipes Body Wipes for Adults Bathing No Rinse 6 Packs of 10 Extra Moist Bath with Aloe & Vitamin E for Camping Travel Gym & Bedridden Care
REFRESHIFY$14.574.7★1,692 rev
Scrubzz Disposable Rinse Free Bathing Wipes - 25 Pack - All-in-1 Single Use Shower Wipes Simply Dampen Lather and Dry Without Shampoo or Rinsing
Scrubzz$9.954.7★48,519 rev
Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)
Lume$18.704.3★31,937 rev
XL Body Wipes for Adults Bathing 50 Ct + 4 Travel Shower Wipes 10 x 11.5 Thick Cleansing No Rinse Bath Wash Sheets for Elderly Incontinence Men & Women Camping Essentials Disposable Washcloths
Dura Cleanse$23.894.7★5,685 rev
Inspire Adult Wet Wipes Wash Cloths | Adult Wipes for Incontinence & Cleansing for Elderly 8x12 Count 12 packs of 50
Inspire$36.594.5★24,062 rev
Newest
by launch date
Adult Wipes for Elderly Extra Large 8 x 12 Thicker Premium & Extra Moist No Rinse Whole Body Bathing & Incontinence Wipes For Men and Women Bed Bathing & Daily Hygiene 200 Count
Scrubzz$25.01147 rev
Huggies Extra Large Unscented Wipes 1 Flip-Top Pack 42 Count
HUGGIES$2.28648 rev
Extra Large Body Wipes for Adults Bathing No Rinse Disposable Bath Cleansing Washcloths Ideal for Men Women & Elderly - Soft & Gentle 80 Count (Pack of 8)
Snuvid$13.0187 rev
100 Extra Large Body Wipes for Adults Bathing No Rinse Extra Thick Shower Wipes for Men Women & Elderly - Great for Gym Camping Post Surgery - Soft & Gentle
Snuvid$18.1271 rev
Camping Essentials - Body Wipes for Camping Adults Bathing No Rinse - 50 XL Deodorant Bathing Shower Wipes For Men Women - Disposable Washcloths & Personal Cleansing - Travel Workout
Uzumist$13.171,049 rev
Trending
90-day click momentumLume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)
Lume$18.704.3★
Huggies Extra Large Unscented Wipes 1 Flip-Top Pack 42 Count
HUGGIES$2.284.6★
WaterWipes Sensitive Whole Body Cleansing Wipes 99.9% Purified Water XL Textured Wipes Incontinence Care Fragrance Free 30 Count
WaterWipes$4.484.7★
Adult Wipes for Elderly Extra Large 8 x 12 Thicker Premium & Extra Moist No Rinse Whole Body Bathing & Incontinence Wipes For Men and Women Bed Bathing & Daily Hygiene 200 Count
Scrubzz$25.014.8★
XL Deodorant Wipes for Women - 60 Ct. + 4 Travel Body Wipes Individually Wrapped - 8x8 Odor Eliminator Towelettes for Underarm Body Feet - pH Balanced Armpit Smell Remover for Gym & Post Workouts
Dura Cleanse$11.394.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Keep it clean”
“Best quality”
“light fragrance”
“They are affordable”
“They were nice and big”
“easy to open”
“Clean and fresh”
“Does what it claims”
“leaves skin soft”
“item works very well”
What buyers complain about
“Pack is small”
“Not as thick as I thought”
“Doesn't feel clean”
“Fishy smell”
“Wipes are dry”
“Too expensive”
“Inconsistent in quality”
“Poor durability”
“Not easy to use”
“Not strong enough”
Top return reasons
Common questions
- Is body wipes profitable to sell on Amazon United States?
- The niche generates $5.7M/yr across 53 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +16.2%. Flapen's verdict: Launch it (72/100).
- How competitive is the body wipes niche?
- 32 brands and 151 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in body wipes?
- Top complaints mined from reviews: Size-Overall, Thickness, Ease Of Cleaning. The return rate is 0.3%.
- When does demand for body wipes peak?
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the body wipes niche?
- Listings span $2.28–$45.01; the average listing price is $17.72 (sweet spot $15–$100). The average incumbent carries 20,846 reviews — the moat a new listing must climb.
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