Body Wipes
Body Wipes clears our launch bar: a $5.7M/yr market growing +16.2% this quarter with returns at 0.3%.
Flapen Score
Top 1% of 14,768 Health & Household niches · +23 vs the category median of 49
Is Body Wipes profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Body Wipes is a $5.7M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jul. Verdict: Launch it — 72/100.
Body Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +16.2% over the last 90 days and 10.6% of searches end in a purchase.
$5.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 48% of demand, so 52% of the market is open.
52%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 53 products
Top Body Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
60 XL Shower Wipes Body Wipes for Adults Bathing No Rinse 6 Packs of 10 Extra Moist Bath with Aloe & Vitamin E for Camping Travel Gym & Bedridden Care
- Price
- $14.57
- Rating
- 4.7/5
- Reviews
- 1,692
- Age
- 1y ago
Scrubzz Disposable Rinse Free Bathing Wipes - 25 Pack - All-in-1 Single Use Shower Wipes Simply Dampen Lather and Dry Without Shampoo or Rinsing
- Price
- $9.95
- Rating
- 4.7/5
- Reviews
- 48,519
- Age
- 9y ago
Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)
- Price
- $18.70
- Rating
- 4.3/5
- Reviews
- 31,937
- Age
- 1y ago
XL Body Wipes for Adults Bathing 50 Ct + 4 Travel Shower Wipes 10 x 11.5 Thick Cleansing No Rinse Bath Wash Sheets for Elderly Incontinence Men & Women Camping Essentials Disposable Washcloths
- Price
- $23.89
- Rating
- 4.7/5
- Reviews
- 5,685
- Age
- 3y ago
Inspire Adult Wet Wipes Wash Cloths | Adult Wipes for Incontinence & Cleansing for Elderly 8x12 Count 12 packs of 50
- Price
- $36.59
- Rating
- 4.5/5
- Reviews
- 24,062
- Age
- 5y ago
Trending
90-day click momentumLume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)
- Price
- $18.70
- Rating
- 4.3/5
- Reviews
- 31,937
- Age
- 1y ago
WaterWipes Sensitive Whole Body Cleansing Wipes 99.9% Purified Water XL Textured Wipes Incontinence Care Fragrance Free 30 Count
- Price
- $4.48
- Rating
- 4.7/5
- Reviews
- 3,460
- Age
- 2y ago
The Honest Company Hydrate and Cleanse Naturally Scented Wipes Cleansing Multi-Tasking 99% Water Plant Based Hypoallergenic Aloe Cucumber 60 Count
- Price
- $6.37
- Rating
- 4.4/5
- Reviews
- 2,275
- Age
- 5y ago
Super Fresh Shower Body Wipes Travel Essentials for Camping Large Rosewater Wipes for Adults Women Men Kids Personal Hygiene Cloth Enriched with Aloe and Vitamin E Individually Wrapped 10 Pack
- Price
- $9.97
- Rating
- 4.6/5
- Reviews
- 2,435
- Age
- 1y ago
DUDE Wipes Unscented Flushable Wipes - Extra-Large Adult Wet Wipes for Sensitive Skin - 3 Pack (144 Count) - Infused with Vitamin E and Aloe - Septic and Sewer Safe
- Price
- $11.06
- Rating
- 4.7/5
- Reviews
- 241,498
- Age
- 9y ago
Newest
by launch dateLume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)
- Price
- $18.70
- Rating
- 4.3/5
- Reviews
- 31,937
- Age
- 1y ago
Super Fresh Shower Body Wipes Travel Essentials for Camping Large Rosewater Wipes for Adults Women Men Kids Personal Hygiene Cloth Enriched with Aloe and Vitamin E Individually Wrapped 10 Pack
- Price
- $9.97
- Rating
- 4.6/5
- Reviews
- 2,435
- Age
- 1y ago
60 XL Shower Wipes Body Wipes for Adults Bathing No Rinse 6 Packs of 10 Extra Moist Bath with Aloe & Vitamin E for Camping Travel Gym & Bedridden Care
- Price
- $14.57
- Rating
- 4.7/5
- Reviews
- 1,692
- Age
- 1y ago
OPTEEL Adult Wipes For Elderly - 8x13 Extra Large & Soft Wet Wipes for Adults Bathing - Incontinence Disposable Washcloths Vitamin E & Aloe Infused for Men & Women 720ct (12 Packs of 60)
- Price
- $36.09
- Rating
- 4.7/5
- Reviews
- 3,813
- Age
- 1y ago
Body Wipes For Adults Bathing No Rinse - 50XL Thick Shower Wipes For Adults No Rinse 5 Packs of 10 Adult Wipes for Men Women Personal Cleansing Daily Hygiene Bedridden & Elderly Care Travel
- Price
- $18.71
- Rating
- 4.6/5
- Reviews
- 1,049
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
32 falling
Sellers
151
Top-5 brand share
48%
Top 20: 90%
Top-5 click share
32%
Top 20: 66%
Open market
47%
- Scrubzz16%
- REFRESHIFY11%
- Inspire8%
- Dura Cleanse7%
- WaterWipes6%
- DUDE Wipes5%
Body Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.9×
Top Body Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- body wipes702K/yr
- body wipes for adults bathing no rinse300K/yr
- adult wipes for elderly238K/yr
- shower wipes233K/yr
- body wipes for women156K/yr
- bath wipes129K/yr
- bath wipes for adults bathing no rinse122K/yr
- bathing wipes116K/yr
- shower wipes for adults no rinse78K/yr
- cleansing wipes84K/yr
What reviews say buyers love and hate about Body Wipes
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Keep it clean”
“Best quality”
“light fragrance”
“They are affordable”
“They were nice and big”
What buyers complain about
63% of reviews“Pack is small”
“Not as thick as I thought”
“Doesn't feel clean”
“Fishy smell”
“Wipes are dry”
Body Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
48%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Body Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
