body odor soap
Worth a lookShows low returns (0.3%), but a deep review moat (8,305 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good$2.22–$30.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$161K$161K/yr · 211K searches
Review moat
Bad8,304.87avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, body odor soap is a $161K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
body odor soap market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $166K–$221K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #141
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 1.2%
- Avg brand age
- 62 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
322
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
13%
- Secret34%
- Degree34%
- Lume6%
- Dove5%
- Naturium5%
- DR. LIFT3%
- Open — no brand owns it (7 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — +21.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top body odor soap search terms
- degree body wash31K/yr
- best soap for strong body odor13K/yr
- secret body wash26K/yr
- body odor body wash14K/yr
- deodorizing body wash12K/yr
- deodorant body wash12K/yr
- secret whole body wash12K/yr
- odor control body wash10K/yr
- body odor soap16K/yr
- odor control body wash for women7K/yr
Top body odor soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Peach & Vanilla Blossom Scent 8.0 oz
Secret$7.824.5★2,358 rev
Degree All Day Fresh Body Wash Cool Rush Deep Cleansing 20 FO
Degree$4.694.5★857 rev
Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Light & Fresh 8.0 oz
Secret$8.294.5★2,358 rev
Degree All Day Fresh Body Wash Fresh Energy Deep Cleansing 20 FO
Degree$4.714.5★482 rev
Degree All Day Fresh Body Wash Fresh Coconut Deep Cleansing 20 oz
Degree$4.294.4★601 rev
Newest
by launch date
Chemist at Play Odour Control Body Wash| Controls Body Odour| Long Lasting Freshness | Regulates sweat & sebum| 7.9 Fl oz
Chemist at Play$9.9015,551 rev
Dove Glycolic Serum Body Wash for Women 14.2 oz | 2% glycolic acid body wash that helps control odor smooth skin texture and support freshness during hormonal changes
Dove$17.50494 rev
Degree All Day Fresh Body Wash Cool Rush Deep Cleansing 20 FO
Degree$4.69857 rev
Degree All Day Fresh Body Wash Fresh Energy Deep Cleansing 20 FO
Degree$4.71482 rev
Degree All Day Fresh Body Wash Fresh Coconut Deep Cleansing 20 oz
Degree$4.29601 rev
Trending
90-day click momentum
wigarjur Persimmon Body Wash for Old People Smell Natural Deodorant Bar Soap for Strong Odor Smelly Feet Remove Cleansing Body Deodorizing with Persimmon & Green Tea Extracts
wigarjur$10.284.5★
Chemist at Play Odour Control Body Wash| Controls Body Odour| Long Lasting Freshness | Regulates sweat & sebum| 7.9 Fl oz
Chemist at Play$9.904.3★
Naturium The Energizer Body Wash Cooling & Refreshing Formula with Mandelic Acid Deeply Cleanses & Neutralizes Body Odor 16.9 oz
Naturium$16.004.6★
Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Lilac & Waterlily Scent 8.0 Fl Oz
Secret$8.314.5★
Degree All Day Fresh Body Wash Fresh Coconut Deep Cleansing 20 oz
Degree$4.294.4★
What buyers say about body odor soap
What buyers praise and complain about, mined from review topics.What buyers love
“Clean Scent”
“Nice, quality soap”
“So clean”
“Great deal”
“Best lather”
“leaves skin soft”
“It is moisturizing”
“Pump worked well”
“As advertised”
“It cleanses well”
What buyers complain about
“Bad odor”
“Irritated my skin”
“Its So Honkin Big”
“Too expensive”
“Made my skin very dry”
“leaks”
“Not effective”
“Came with a broken pump”
“Skin irritation”
“Doesnt lather up”
Top return reasons
Common questions
- Is body odor soap profitable to sell on Amazon United States?
- The niche generates $161K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +21.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the body odor soap niche?
- 13 brands and 322 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in body odor soap?
- Top complaints mined from reviews: Smell, Allergies, Size-Overall. The return rate is 0.3%.
- When does demand for body odor soap peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the body odor soap niche?
- Listings span $2.22–$30.09; the average listing price is $11.05 (sweet spot $15–$100). The average incumbent carries 8,305 reviews — the moat a new listing must climb.