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Body Odor Soap

Maybe

An estimated 0.3% of orders come back. But the average product has 8,305 reviews to catch up to, so Body Odor Soap is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$161K/yr211K searches / yr
90-day growth
+21.3%search demand this quarter
Competition
56%top-5 click share · 13 brands · 322 sellers

Flapen Score

Body Odor Soap against its category

The dotted line is the Health & Household average. Past it, Body Odor Soap is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Odor Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Body Odor Soap 211K times last year and spent an estimated $161K. The top 5 brands take 83% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
+21.3%
Conversion, latest week
6.9%
Market size, estimated
$161Ka year
Peak month
January1.5× the quietest month
Top search term
degree body wash31K searches a year

02 · Price

A sale here is worth $11.05.

Listings sell for $11.05 on average, from $2.22 to $30.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $11.05 that is $6K to $8K a year per listing.

Average price
$11.05under the $15 to $100 sweet spot
Price range
$2.22–$30.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$6K–$8K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #141 within Feminine Care. It carries 8,305 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#141in Feminine Care
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
8,305per listing
Listings tracked
23

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Body Odor Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

322

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

13%

  • Brand 134%
  • Brand 234%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (7 brands, 13%)

Demand

Body Odor Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Body Odor Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • degree body wash31K/yr
  • best soap for strong body odor13K/yr
  • secret body wash26K/yr
  • body odor body wash14K/yr
  • deodorizing body wash12K/yr
  • deodorant body wash12K/yr
  • secret whole body wash12K/yr
  • odor control body wash10K/yr
  • body odor soap16K/yr
  • odor control body wash for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Body Odor Soap

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Smell”
25%of negative reviews mention “Smell”
0.3%of orders come back
“Bad odor”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Body Odor Soap questions

Answered from the same tracked data.