Body Odor Soap
MaybeAn estimated 0.3% of orders come back. But the average product has 8,305 reviews to catch up to, so Body Odor Soap is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $161K/yr211K searches / yr
- 90-day growth
- +21.3%search demand this quarter
- Competition
- 56%top-5 click share · 13 brands · 322 sellers
Flapen Score
Body Odor Soap against its category
The dotted line is the Health & Household average. Past it, Body Odor Soap is stronger. Inside it, weaker.
Market
The Body Odor Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Body Odor Soap 211K times last year and spent an estimated $161K. The top 5 brands take 83% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.
- Searches, last 12 months
- 211K
- Growth, 90 days vs prior 90
- +21.3%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $161Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- degree body wash31K searches a year
02 · Price
A sale here is worth $11.05.
Listings sell for $11.05 on average, from $2.22 to $30.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $11.05 that is $6K to $8K a year per listing.
- Average price
- $11.05under the $15 to $100 sweet spot
- Price range
- $2.22–$30.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$8K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #141 within Feminine Care. It carries 8,305 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #141in Feminine Care
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 8,305per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Body Odor Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Peach & Vanilla Blossom Scent 8.0 oz
- Price
- $7.82
- Rating
- 4.5/5
- Reviews
- 2,358
- Age
- 1y ago

Degree All Day Fresh Body Wash Cool Rush Deep Cleansing 20 FO
- Price
- $4.69
- Rating
- 4.5/5
- Reviews
- 857
- Age
- 1y ago

Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Light & Fresh 8.0 oz
- Price
- $8.29
- Rating
- 4.5/5
- Reviews
- 2,358
- Age
- 1y ago

Degree All Day Fresh Body Wash Fresh Energy Deep Cleansing 20 FO
- Price
- $4.71
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 1y ago

Degree All Day Fresh Body Wash Fresh Coconut Deep Cleansing 20 oz
- Price
- $4.29
- Rating
- 4.4/5
- Reviews
- 601
- Age
- 1y ago
Trending
estimated 90-day click momentum
wigarjur Persimmon Body Wash for Old People Smell Natural Deodorant Bar Soap for Strong Odor Smelly Feet Remove Cleansing Body Deodorizing with Persimmon & Green Tea Extracts
- Price
- $10.28
- Rating
- 4.5/5
- Reviews
- 751
- Age
- 1y ago

Chemist at Play Odour Control Body Wash| Controls Body Odour| Long Lasting Freshness | Regulates sweat & sebum| 7.9 Fl oz
- Price
- $9.90
- Rating
- 4.3/5
- Reviews
- 15,551
- Age
- 10mo ago

Naturium The Energizer Body Wash Cooling & Refreshing Formula with Mandelic Acid Deeply Cleanses & Neutralizes Body Odor 16.9 oz
- Price
- $16.00
- Rating
- 4.6/5
- Reviews
- 745
- Age
- 2y ago

Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Lilac & Waterlily Scent 8.0 Fl Oz
- Price
- $8.31
- Rating
- 4.5/5
- Reviews
- 2,358
- Age
- 1y ago

Degree All Day Fresh Body Wash Fresh Coconut Deep Cleansing 20 oz
- Price
- $4.29
- Rating
- 4.4/5
- Reviews
- 601
- Age
- 1y ago
Newest
by launch date
Chemist at Play Odour Control Body Wash| Controls Body Odour| Long Lasting Freshness | Regulates sweat & sebum| 7.9 Fl oz
- Price
- $9.90
- Rating
- 4.3/5
- Reviews
- 15,551
- Age
- 10mo ago

Dove Glycolic Serum Body Wash for Women 14.2 oz | 2% glycolic acid body wash that helps control odor smooth skin texture and support freshness during hormonal changes
- Price
- $17.50
- Rating
- 4.6/5
- Reviews
- 494
- Age
- 11mo ago

Degree All Day Fresh Body Wash Cool Rush Deep Cleansing 20 FO
- Price
- $4.69
- Rating
- 4.5/5
- Reviews
- 857
- Age
- 1y ago

Degree All Day Fresh Body Wash Fresh Energy Deep Cleansing 20 FO
- Price
- $4.71
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 1y ago

Degree All Day Fresh Body Wash Fresh Coconut Deep Cleansing 20 oz
- Price
- $4.29
- Rating
- 4.4/5
- Reviews
- 601
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
322
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 97%
Open market
13%
- Secret34%
- Degree34%
- Lume6%
- Dove5%
- Naturium5%
- DR. LIFT3%
- Open — no brand owns it (7 brands, 13%)
Demand
Body Odor Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Body Odor Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- degree body wash31K/yr
- best soap for strong body odor13K/yr
- secret body wash26K/yr
- body odor body wash14K/yr
- deodorizing body wash12K/yr
- deodorant body wash12K/yr
- secret whole body wash12K/yr
- odor control body wash10K/yr
- body odor soap16K/yr
- odor control body wash for women7K/yr
Reviews and returns
What reviews say buyers love and hate about Body Odor Soap
We read the reviews and the return reasons for every product selling here.
“Bad odor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Odor Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









