Is body composition analyzer profitable to sell on Amazon United States?

The niche generates $231K/yr across 31 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (45/100).

How competitive is the body composition analyzer niche?

16 brands and 45 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in body composition analyzer?

Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Accuracy-Overall. The return rate is 2.5%.

When does demand for body composition analyzer peak?

Demand peaks in Feb–Mar; the busiest month runs 4.3× the quietest.

What does it cost to enter the body composition analyzer niche?

Listings span $10.12–$1476.61; the average listing price is $185.71 (sweet spot $15–$100). The average incumbent carries 35,392 reviews — the moat a new listing must climb.

body composition analyzer

Skip it

Prices mostly outside the sweet spot ($10.12–$1476.61) — this niche doesn't clear our bar today.

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.5%

return rate — above 5% kills the launch gate

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Avg price

Okay$185.71

avg listing price — sweet spot $15–$100

Market size

Okay$231K

$231K/yr · 59K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-0.9%

90-day search growth — must beat 0% to launch

Review moat

Bad35,392.29

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$10.12–$1476.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, body composition analyzer is a $231K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

body composition analyzer market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $139K–$186K; units × avg price
Conversion rate: 2.1%
Avg BSR: #174
Page quality: 0%
Prime: 97%
Sponsored: 97%
Out of stock: 9.0%
Avg brand age: 41 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

19%

GE18%
RENPHO17%
Etekcity15%
arboleaf14%
Withings8%
Omron8%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -0.9% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 4.3×

Open Trend

Top body composition analyzer search terms

body fat analyzer13K/yr +46.1%0.8% conv.
body scan16K/yr -5.7%2.1% conv.
body scanner13K/yr -21.0%1.5% conv.
body composition analyzer10K/yr -24.4%1.1% conv.
body fat scanner5K/yr -19.1%1.9% conv.
body scanner analyzer body fat3K/yr +13.0%3.2% conv.

All search terms

Top body composition analyzer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RENPHO Smart Scale for Body Weight FSA&HSA Eligible 8-Electrode Body Composition Scale with BMI Body Fat Muscle Mass Rechargeable Body Fat Scale with Handle MorphoScan Nova Dark Blue

RENPHO$191.124.5★10,100 rev

GE Smart Scale for Body Weight: 8-Electrode Digital Bathroom Scale for Weight Fat BMI Muscle Mass Full Body Composition Analyzer 50 Measurements Bluetooth Highly Accurate Weighing Machine 400lb Black

GE$87.104.4★4,873 rev

Etekcity FSA&HSA Eligible Smart Scale for Body Weight Fat Digital Weighing Machine for Accurate BMI Muscle Mass Composition Apple Health Compatible Fitness Equipment TFT Tempered Glass Black

Etekcity$72.644.7★348,509 rev

Arboleaf Smart Scale for Body Weight 8-Electrode Dual-Frequency BIA Digital Bathroom Scale 7-in-1 Display for BMI Body Fat & Muscle Mass 50+ Metrics in App Body Composition Analyzer

arboleaf$101.254.7★18,171 rev

Omron HBF-306C Handheld Body Fat Loss Monitor

Omron$262.794.3★4,385 rev

Newest

by launch date

arboleaf Scale for Body Weight Upgrade 50+ Metrics 8-Electrode Smart Scale with BMI Body Fat Muscle Mass Full Body Composition Analyzer High Precision Digital Bathroom Scale

arboleaf$81.032,169 rev

1mo ago

Arboleaf Smart Scale for Body Weight 8-Electrode Dual-Frequency BIA Digital Bathroom Scale 7-in-1 Display for BMI Body Fat & Muscle Mass 50+ Metrics in App Body Composition Analyzer

arboleaf$101.2518,171 rev

5mo ago

LOFTILLA Smart Scale for Body Weight 8-Electrode Bluetooth Bathroom Scale with BMI Body Fat Muscle Mass 50+ Full Body Composition Metrics High Accurate Scales with 5.4 Large LED Display Black

LOFTILLA$75.8534,547 rev

5mo ago

US in Stock LABFENG Body Fat Analyzer 32 Body Composition Metrics 10-inch High-Definition Screen Body Composition Scale Body Fat Measurement Device for Homes Gyms US Units

LABFENG$1476.610 rev

7mo ago

GE Smart Scale for Body Weight: 8-Electrode Body Pod Fat Monitor with Full Body Composition Analysis Bluetooth App Sync Large Handle Display 400lb Capacity Bathroom Scale for Home & Gym Black

GE$107.501,103 rev

8mo ago

What buyers say about body composition analyzer

What buyers praise and complain about, mined from review topics.

What buyers love

Health Monitoring15%

“GREAT HEALTH TOOL”

Accuracy-Overall13%

“Accuracy is spot on”

Value For Money12%

“Fair price”

Ease Of Use11%

“Ease of Use”

Quality-Overall9%

“Great quality and exactly as described”

Weight Loss5%

“Very helpful for weight loss tracking”

Advertised Vs Actual Product5%

“As described”

Assembly/Installation4%

“easy to install and use”

Efficiency3%

“Works as advertised”

Connectivity-Overall3%

“Easy to Connect”

What buyers complain about

Measurement/Reading Accuracy19%

“Incredibly inaccurate”

Durability13%

“broke after a week”

Accuracy-Overall8%

“Not Accurate”

Functionality-Overall7%

“Barely works”

Connectivity-Overall6%

“Does not connect”

Software/Application5%

“the app says Error”

Battery Life4%

“Battery life is terrible”

Value For Money4%

“not worth it”

Quality-Overall4%

“Its very expensive for this level of quality”

Weight Loss3%

“Either I lost or gained weight everyday”

Top return reasons

Measurement/Reading Accuracy29%

Functionality-Overall16%

Connectivity-Overall9%

Advertised Vs Actual Product8%

Value For Money7%

Accuracy-Overall6%