Bobby Approved Products

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.5M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-28.5%

Conversion, latest week

4.0%

Market size, estimated

$5.5Ma year

Peak month

January2.7× the quietest month

Top search term

flavcity protein powder1.2M searches a year

Listings sell for $50.08 on average, from $24.11 to $59.71. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $50.08 that is $401K to $501K a year per listing.

Average price

$50.08inside the $15 to $100 sweet spot

Price range

$24.11–$59.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

$401K–$501K

Returns

0.0%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #117 within Protein. It carries 1,124 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

94%

Out of stock, average day

20.7%

Average rank

#117in Protein

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

1,124per listing

Listings tracked

16

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

62 months