bobby approved products
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$5.5M$5.5M/yr · 2.8M searches
Price range
Incredible$24.11–$59.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$50.08avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,123.69avg incumbent reviews — the moat a new listing must climb
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bobby approved products is a $5.5M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
bobby approved products market data
- Units sold / yr
- 150K–200K
- avg 8,000–10,000/product
- Revenue / yr
- $7.5M–$10.0M
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 81%
- Out of stock
- 20.7%
- Avg brand age
- 62 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
2 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- FlavCity99%
- KD Chocolates1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.Peak months: Jan, Jun, Jul · busiest ÷ quietest = 2.7×
Top bobby approved products search terms
- flavcity protein powder1.2M/yr
- flav city protein powder471K/yr
- flavcity475K/yr
- flav city251K/yr
- all in one protein smoothie powder140K/yr
- bobby approved products23K/yr
- all in one protein powder30K/yr
- flavcity protein21K/yr
- all in one protein smoothie19K/yr
- flavor city protein powder20K/yr
Top bobby approved products products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FlavCity Vanilla All in One Protein Shake Powder - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$56.364.4★3,504 rev
FlavCity Grass Fed Whey Chocolate Protein Powder - Chocolate Peanut Butter - 25g Protein & 10g Collagen - Made with Organic Cocoa & Coconut Milk - Gluten Free & No Added Sugars (20 Servings)
FlavCity$56.264.4★2,516 rev
FlavCity All in One Protein Shake Powder Packets - On the Go Meal Alternative + 25g Protein & 10g Collagen Made with Organic Reishi & Cordyceps Mushrooms - No Added Sugars Variety 10 Pack
FlavCity$34.793.8★132 rev
FlavCity Chocolate All in One Protein Shake Powder - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$57.184.4★1,176 rev
FlavCity All in One Protein Shake Powder Butter Coffee - 55mg Caffeine + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$56.584.2★1,551 rev
Newest
by launch date
KD Chocolates FlavCitay Whey Protein Isolate Powder Variety Pack (10 Count) 25g Protein per Serving Premium Clean Protein Sachets for Gym Muscle Building & Healthy Lifestyle
KD Chocolates$59.553 rev
FlavCity All in One Protein Shake Powder Packets - On the Go Meal Alternative + 25g Protein & 10g Collagen Made with Organic Reishi & Cordyceps Mushrooms - No Added Sugars Variety 10 Pack
FlavCity$34.79132 rev
FlavCity All in One Protein Shake Powder Packets - On the Go Meal Alternative + 25g Protein & 10g Collagen Made with Organic Reishi & Cordyceps Mushrooms - No Added Sugars Variety 10 Pack
FlavCity$34.932,556 rev
FlavCity All in One Protein Shake Powder Cookies and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$58.12149 rev
FlavCity All in One Protein Shake Powder Banana Bread - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$59.71168 rev
Trending
90-day click momentumKD Chocolates FlavCitay Whey Protein Isolate Powder Variety Pack (10 Count) 25g Protein per Serving Premium Clean Protein Sachets for Gym Muscle Building & Healthy Lifestyle
KD Chocolates$59.553.3★
FlavCity All in One Protein Shake Powder Packets - On the Go Meal Alternative + 25g Protein & 10g Collagen Made with Organic Reishi & Cordyceps Mushrooms - No Added Sugars Variety 10 Pack
FlavCity$34.793.8★
FlavCity All in One Protein Shake Powder Cookies and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$58.124.6★
FlavCity Vegan Almond Protein Shake Powder Vanilla Cream + Reishi & Cordyceps Mushrooms - Focus Skin Hair & Joint Support - Organic Fruit All in One Smoothie On-the-Go 20 Servings
FlavCity$57.814.3★
FlavCity All in One Protein Shake Powder Banana Bread - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$59.714.2★
What buyers say about bobby approved products
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Love this Vanilla flavor”
“Good amount of protein”
“Overall, its high quality, easy to mix, and a great addition to my daily routine”
“Best ingredients”
“Dissolves easily”
“blends smoothly”
“Vanilla is my favorite”
“Great value”
“Creamy texture”
What buyers complain about
“DOES NOT TASTE GOOD”
“Costs too much”
“weird flavor”
“The calories per serving are insane”
“I found it to be significantly sweeter than expected”
“Hard to dissolve”
“Strange smell”
“Small bag”
“Too much stevia for my taste”
“Very misleading”
Common questions
- Is bobby approved products profitable to sell on Amazon United States?
- The niche generates $5.5M/yr across 16 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the bobby approved products niche?
- 2 brands and 6 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bobby approved products?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for bobby approved products peak?
- Demand peaks in Jan–Jun–Jul; the busiest month runs 2.7× the quietest.
- What does it cost to enter the bobby approved products niche?
- Listings span $24.11–$59.71; the average listing price is $50.08 (sweet spot $15–$100). The average incumbent carries 1,124 reviews — the moat a new listing must climb.