Boardwalk Toilet Paper 96 Rolls
FailThe top 5 brands take 94% of clicks, so Boardwalk Toilet Paper 96 Rolls is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $186K/yr32K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 80%top-5 click share · 8 brands · 151 sellers
Flapen Score
Boardwalk Toilet Paper 96 Rolls against its category
The dotted line is the Health & Household average. Past it, Boardwalk Toilet Paper 96 Rolls is stronger. Inside it, weaker.
Market
The Boardwalk Toilet Paper 96 Rolls market on Amazon at a glance
Shoppers on Amazon United States searched for Boardwalk Toilet Paper 96 Rolls 32K times last year and spent an estimated $186K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 11.9%
- Market size, estimated
- $186Ka year
- Peak month
- August3.6× the quietest month
- Top search term
- toilet paper 96 rolls12K searches a year
02 · Price
A sale here is worth $48.57.
Listings sell for $48.57 on average, from $20.42 to $68.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $48.57 that is $12K to $24K a year per listing.
- Average price
- $48.57inside the $15 to $100 sweet spot
- Price range
- $20.42–$68.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $12K–$24K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #860 within Tissues, Toilet Paper & Sprays. It carries 17,728 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #860in Tissues, Toilet Paper & Sprays
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 17,728per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 103 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 103 months
Products
Top Boardwalk Toilet Paper 96 Rolls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Boardwalk BWK6144 Two-Ply Toilet Tissue White 4 x 3 Sheet 400 Sheets per Roll (Case of 96 Rolls)
- Price
- $45.26
- Rating
- 4.4/5
- Reviews
- 3,441
- Age
- 11y ago
Boardwalk 2-Ply Bathroom Toilet Paper Tissue Septic Safe 500 Sheets/Roll Bulk Quantity 96 Rolls/Carton 4 x 3 White
- Price
- $47.42
- Rating
- 4.2/5
- Reviews
- 1,128
- Age
- 16y ago
Genuine Joe Standard Bath Tissue 3 x 4 2-Ply 400 Sheets/Roll 96 Count
- Price
- $45.27
- Rating
- 4.3/5
- Reviews
- 4,349
- Age
- 12y ago
GEN Standard Bath Tissue White Toilet Paper 2-Ply 4 x 3 400 Sheets/Roll Individually Wrapped Commercial Case of 96 Rolls Fits Standard-Roll Dispensers Strong and Reliable
- Price
- $41.09
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 1y ago
AmazonCommercial 2-Ply Ultra Plus Toilet Paper Bath Tissue Soft and Strong Septic Safe Unscented 400 Sheets per Roll 80 Individually Wrapped Rolls for Business Use
- Price
- $40.63
- Rating
- 4.6/5
- Reviews
- 14,949
- Age
- 7y ago
Trending
estimated 90-day click momentum
Toilet Paper Bulk 2-Ply White 96 Individually Wrapped Rolls 400 Sheets per Roll (38 400 Total Sheets) 100% Recycled Commercial Bath Tissue Septic Safe Standard Roll for Office and Home
- Price
- $47.37
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 3mo ago
AmazonCommercial 2-Ply Ultra Plus Toilet Paper Bath Tissue Soft and Strong Septic Safe Unscented 400 Sheets per Roll 80 Individually Wrapped Rolls for Business Use
- Price
- $40.63
- Rating
- 4.6/5
- Reviews
- 14,949
- Age
- 7y ago
Tork Septic Safe Toilet Paper White 2-Ply 100% Recycled Eco-Friendly T24 Compatible 96 Rolls x 500 Sheets (TM1616S)
- Price
- $67.88
- Rating
- 4.4/5
- Reviews
- 5,320
- Age
- 15y ago
Scott ComfortPlus Toilet Paper 48 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue
- Price
- $20.42
- Rating
- 4.6/5
- Reviews
- 143,774
- Age
- 1y ago
Boardwalk 2-Ply Bathroom Toilet Paper Tissue Septic Safe 500 Sheets/Roll Bulk Quantity 96 Rolls/Carton 4 x 3 White
- Price
- $47.42
- Rating
- 4.2/5
- Reviews
- 1,128
- Age
- 16y ago
Newest
by launch dateToilet Paper Bulk 2-Ply White 96 Individually Wrapped Rolls 400 Sheets per Roll (38 400 Total Sheets) 100% Recycled Commercial Bath Tissue Septic Safe Standard Roll for Office and Home
- Price
- $47.37
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 3mo ago
Scott ComfortPlus Toilet Paper 48 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue
- Price
- $20.42
- Rating
- 4.6/5
- Reviews
- 143,774
- Age
- 1y ago
GEN Standard Bath Tissue White Toilet Paper 2-Ply 4 x 3 400 Sheets/Roll Individually Wrapped Commercial Case of 96 Rolls Fits Standard-Roll Dispensers Strong and Reliable
- Price
- $41.09
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 1y ago
Scott Professional 100% Recycled Fiber Standard Roll Bulk Toilet Paper (13217) 2-Ply Elevated Design White Individually Wrapped (80 Rolls of 473 Sheets 37 840 Sheet Total)
- Price
- $53.82
- Rating
- 4.6/5
- Reviews
- 37,615
- Age
- 2y ago
AmazonCommercial 2-Ply Ultra Plus Toilet Paper Bath Tissue Soft and Strong Septic Safe Unscented 400 Sheets per Roll 80 Individually Wrapped Rolls for Business Use
- Price
- $40.63
- Rating
- 4.6/5
- Reviews
- 14,949
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
151
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
4%
- Boardwalk59%
- Genuine Joe10%
- GEN9%
- AmazonCommercial8%
- Scott Professional8%
- Tork3%
- Open — no brand owns it (2 brands, 4%)
Demand
Boardwalk Toilet Paper 96 Rolls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 3.6×
Search terms
Top Boardwalk Toilet Paper 96 Rolls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toilet paper 96 rolls12K/yr
- boardwalk toilet paper 96 rolls8K/yr
- boardwalk toilet paper5K/yr
- toilet paper 80 rolls4K/yr
- large box toilet paper3K/yr
Reviews and returns
What reviews say buyers love and hate about Boardwalk Toilet Paper 96 Rolls
We read the reviews and the return reasons for every product selling here.
“Too narrow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
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FAQ
Common Boardwalk Toilet Paper 96 Rolls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data