Is blyss profitable to sell on Amazon United States?

The niche generates $164K/yr across 12 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -39.9%. Flapen's verdict: Skip it (41/100).

How competitive is the blyss niche?

8 brands and 195 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in blyss?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 1.4%.

What does it cost to enter the blyss niche?

Listings span $6.92–$38.60; the average listing price is $28.91 (sweet spot $15–$100). The average incumbent carries 17,614 reviews — the moat a new listing must climb.

blyss

Skip it

Soft demand (-39.9% this quarter) — this niche doesn't clear our bar today.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$28.91

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Good$6.92–$38.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$164K

$164K/yr · 154K searches

Review moat

Bad17,613.75

avg incumbent reviews — the moat a new listing must climb

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Growth

Bad-39.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, blyss is a $164K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

blyss market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $87K–$116K; units × avg price
Conversion rate: 3.7%
Avg BSR: #172
Page quality: 0%
Prime: 92%
Sponsored: 92%
Out of stock: 0.6%
Avg brand age: 41 months
Avg seller age: 138 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

195

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Blyss64%
SIMPLE ELEMENTS23%
SWANTALK5%
R & W Co.3%
launary2%
Highrise2%
Open — no brand owns it (2 brands, 3%)

Demand

Weekly Amazon search volume, last 28 weeks — -39.9% search growth over the last 90 days.

Open Trend

Top blyss search terms

blyss134K/yr -37.2%2.4% conv.
blyss mop12K/yr -57.5%3.2% conv.
blyss cleaning products4K/yr -52.9%1.4% conv.
blyss cleaner4K/yr -57.7%2.6% conv.

All search terms

Top blyss products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blyss Mop Soap Brazilian Waves Floor Cleaner for Mopping Luxury Scented Mop Soap LVP Vinyl Laminate and Hardwood Floor Cleaner Solution Plant Powered Floor Cleaner

Blyss$38.603.8★1,116 rev

Blyss Mop Soap Heartbreaker Floor Cleaner for Mopping Luxury Scented Mop Soap LVP Vinyl Laminate and Hardwood Floor Cleaner Solution Plant Powered Floor Cleaner

Blyss$36.613.8★1,116 rev

Mop Soap Highly Scented Fragrance Long Lasting Luxury Floor Cleaner for Hardwood Tile Laminate & Stone Low Suds No Residue Formula All Mop Types Made in USA 32oz Brazilian Bliss Fragrance

SIMPLE ELEMENTS$25.854.1★2,211 rev

Blyss Mop Soap Royalty Floor Cleaner for Mopping Luxury Scented Mop Soap LVP Vinyl Laminate and Hardwood Floor Cleaner Solution Plant Powered Floor Cleaner

Blyss$37.453.8★1,116 rev

SWANTALK Mop Soap with Long Lasting Premium Perfume 4X Concentrated Floor Cleaner Multi Surface Solution for Hardwood Tile LVP Laminate Pet Friendly 32 fl oz (Brazilian Breeze)

SWANTALK$25.614.0★198 rev

Newest

by launch date

Mop Soap Highly Scented Fragrance Long Lasting Luxury Floor Cleaner for Hardwood Tile Laminate & Stone Low Suds No Residue Formula All Mop Types Made in USA 32oz Hotel Luxe Fragrance

SIMPLE ELEMENTS$25.6169 rev

3mo ago

Mop Soap Highly Scented Fragrance Long Lasting Luxury Floor Cleaner for Hardwood Tile Laminate & Stone Low Suds No Residue Formula All Mop Types 32oz Brazilian Bliss Waves Fragrance

launary$26.6526 rev

4mo ago

R&W CO. Original 32 oz Premium Mop Soap Brazilian Waves Scented Gentle Floor Cleaner for all Surfaces Non-Toxic Pet and Skin Safe Formula Streak-Free Shine

R & W Co.$26.94397 rev

6mo ago

Highrise Brazilian Waves Multipurpose Cleaner Highly Scented Plant-Based Biodegradable USA Made All Purpose Spray - Inspired By R&W Mississippi Candle Company Blyss Mop Soap Brazilian Waves

Highrise$24.64164 rev

9mo ago

SWANTALK Mop Soap with Long Lasting Premium Perfume 4X Concentrated Floor Cleaner Multi Surface Solution for Hardwood Tile LVP Laminate Pet Friendly 32 fl oz (Brazilian Breeze)

SWANTALK$25.61198 rev

11mo ago

What buyers say about blyss

What buyers praise and complain about, mined from review topics.

What buyers love

Smell38%

“Long lasting fragrance”

Ease Of Cleaning16%

“cleans really well”

Ease Of Use7%

“Easy Peasy”

Quality-Overall6%

“Quality of toys product is amazing”

Value For Money3%

“Very affordable”

Efficiency3%

“Works really well”

Advertised Vs Actual Product2%

“Exactly as advertised”

Wet Cleaning2%

“Easy to control how wet you want your mop”

Durability1%

“its been holding up great”

Cleansing1%

“Clean and Fresh”

What buyers complain about

Smell30%

“Smell doesn't last”

Value For Money9%

“to expensive”

Durability6%

“Breaks easily”

Quality-Overall5%

“Need quality control”

Ease Of Cleaning4%

“doesn't clean well at all”

Advertised Vs Actual Product4%

“False advertising”

Size-Overall3%

“small”

Functionality-Overall3%

“stop functioning as intended”

Strength2%

“It's not a strong”

Leak-Proof1%

“Leakage”

Top return reasons

Smell16%

Size-Overall10%

Defective Material/Parts10%

Functionality-Overall8%

Value For Money8%

Mechanism Issues7%

Advertised Vs Actual Product6%

Add-Ons/Attachments6%

Leak-Proof4%

Product Condition3%

Common questions

Is blyss profitable to sell on Amazon United States?: The niche generates $164K/yr across 12 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -39.9%. Flapen's verdict: Skip it (41/100).
How competitive is the blyss niche?: 8 brands and 195 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in blyss?: Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 1.4%.
What does it cost to enter the blyss niche?: Listings span $6.92–$38.60; the average listing price is $28.91 (sweet spot $15–$100). The average incumbent carries 17,614 reviews — the moat a new listing must climb.