Is bluey wrapping paper profitable to sell on Amazon United States?

The niche generates $213K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (46/100).

How competitive is the bluey wrapping paper niche?

10 brands and 40 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in bluey wrapping paper?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.9%.

When does demand for bluey wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the bluey wrapping paper niche?

Listings span $5.58–$22.54; the average listing price is $10.44 (sweet spot $15–$100). The average incumbent carries 456 reviews — the moat a new listing must climb.

bluey wrapping paper

Skip it

Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great456.44

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$5.58–$22.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$213K

$213K/yr · 222K searches

Avg price

Okay$10.44

avg listing price — sweet spot $15–$100

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, bluey wrapping paper is a $213K/yr Amazon United States market (222K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

bluey wrapping paper market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $157K–$209K; units × avg price
Conversion rate: 9.2%
Avg BSR: #1,332
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 5.5%
Avg brand age: 26 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Hallmark52%
American Greetings13%
Danilo Promotions LTD11%
Fast Forward8%
JAN & JUL3%
KJTIME3%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top bluey wrapping paper search terms

bluey wrapping paper115K/yr +3.2%8.6% conv.
bluey wrapping paper birthday girl28K/yr +13.7%9.4% conv.
bluey birthday card25K/yr -2.3%9.0% conv.
bluey wrapping paper birthday boy14K/yr -0.3%11.2% conv.
bluey birthday wrapping paper12K/yr -17.6%8.8% conv.
bluey gift wrapping paper7K/yr +14.6%5.6% conv.
bluey gift wrap11K/yr +6.8%7.5% conv.
bluey card3K/yr +8.6%4.5% conv.
bluey wrapping paper birthday3K/yr +17.4%9.4% conv.
wrapping paper bluey5K/yr -3.1%8.6% conv.

All search terms

Top bluey wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hallmark Bluey Wrapping Paper Rolls for Kids (3 Rolls: 60 Sq. Ft. Total) Purple Blue and Yellow Gift Wrap for Birthdays Christmas Valentines Day

Hallmark$16.874.8★126 rev

American Greetings 1-Count Reversible Bluey Wrapping Paper Roll All-Occasion Bluey & Bingo Cupcake Design (30 in. x 30 in. 40 sq ft.)

American Greetings$16.884.7★248 rev

Hallmark Bluey Musical Birthday Card with Light (Hip Hooray)

Hallmark$6.574.8★246 rev

Danilo Promotions LTD BLW01 Bluey Wrapping Paper Bluey Gift Wrapping 2 Sheets 2 Tags Bluey

Danilo Promotions LTD$9.554.5★525 rev

Hallmark Bluey Birthday Gift Bag Set (2 Bags: 13 Large and 15 Extra Large) for Kids Grandchildren Boys Girls

Hallmark$9.054.9★485 rev

Newest

by launch date

Cartoon Blue Dog Birthday Gift Bag with Wrapping Paper and Greeting Card Cute Blue and Orange Dog Gift Wrap Paper Bags Large Cartoon Birthday Party Favor Bags Decorations for Girls Boys Party Supplies

aqwithaj$7.9011 rev

6mo ago

Reversible Happy Birthday Wrapping Paper - 8 Sheets | Blue & Orange Dog Paw Design + Sky-White Clouds Pattern Gift Wrap Paper for Kids Birthdays Baby Showers & Holiday Greetings 19.7 x 27.6

Beehaam$12.9210 rev

7mo ago

Danilo Promotions LTD Bluey Wrapping Paper 2 Sheet 2 Tags Birthday Gift Wrap

Danilo Promotions LTD$9.2248 rev

11mo ago

BOTSROOM Happy Birthday Wrapping Paper 12 Sheets Blue Orange Dog Gift Wrap Paper for Kids Boys Girls Birthday Party Baby Showers Holiday Greeting | 19.727.6 inch

BOTSROOM$10.4933 rev

11mo ago

Hallmark Bluey Wrapping Paper Rolls for Kids (3 Rolls: 60 Sq. Ft. Total) Purple Blue and Yellow Gift Wrap for Birthdays Christmas Valentines Day

Hallmark$16.87126 rev

1y ago

What buyers say about bluey wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Nice Pattern and Quality,”

Color18%

“The colors are bright”

Value For Money9%

“price is great”

Strength7%

“Cute and sturdy”

Size-Overall6%

“Very large, good for big presents”

Durability6%

“Strong and durable”

Gifting Purpose4%

“Gift bag”

Design-Overall4%

“The designs are cute”

Fun/Entertainment Experience4%

“This card is so fun”

Thickness3%

“The paper is thick”

What buyers complain about

Size-Overall26%

“Huge”

Value For Money19%

“Wish the price was lower”

Quality-Overall11%

“the quality is not there”

Durability6%

“Broke right away”

Instructions/User Manual/Troubleshooting5%

“there was no manual included to refer to for help”

Weight Light5%

“A bit lighter weight than I was anticipating”

Thickness5%

“The paper is a bit thin”

Battery Life5%

“Dead battery after 10 minutes”

Stitch/Finish/Polish2%

“Mine had at least two different spots where the seam never sealed making it not usable”

Strength2%

“Very fragile, thin, tore easily”

Top return reasons

Size-Overall62%

Value For Money7%

Advertised Vs Actual Product5%

Quality-Overall5%

Gap/Hole2%

Strength2%

Material Quality2%

Defective Material/Parts2%

Wrong Dimensions2%

Design-Overall1%

Common questions

Is bluey wrapping paper profitable to sell on Amazon United States?: The niche generates $213K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (46/100).
How competitive is the bluey wrapping paper niche?: 10 brands and 40 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in bluey wrapping paper?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.9%.
When does demand for bluey wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the bluey wrapping paper niche?: Listings span $5.58–$22.54; the average listing price is $10.44 (sweet spot $15–$100). The average incumbent carries 456 reviews — the moat a new listing must climb.