Is bluey gift bags profitable to sell on Amazon United States?

The niche generates $367K/yr across 32 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Worth a look (58/100).

How competitive is the bluey gift bags niche?

22 brands and 71 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in bluey gift bags?

Top complaints mined from reviews: Size-Overall, Taste-Overall, Quality-Overall. The return rate is 1.0%.

When does demand for bluey gift bags peak?

Demand peaks in Sep; the busiest month runs 1.9× the quietest.

What does it cost to enter the bluey gift bags niche?

Listings span $4.80–$33.97; the average listing price is $16.31 (sweet spot $15–$100). The average incumbent carries 450 reviews — the moat a new listing must climb.

bluey gift bags

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Avg price

Great$16.31

avg listing price — sweet spot $15–$100

Review moat

Great450.25

avg incumbent reviews — the moat a new listing must climb

Competition

Great40%

top-5 click share — an open shelf

Price range

Good$4.80–$33.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Market size

Good$367K

$367K/yr · 478K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bluey gift bags is a $367K/yr Amazon United States market (478K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep. Verdict: Worth a look — 58/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

bluey gift bags market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: $408K–$489K; units × avg price
Conversion rate: 4.7%
Avg BSR: #1,072
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 4.9%
Avg brand age: 28 months
Avg seller age: 149 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

Top-5 brand share

55%

Top 20: 98%

Top-5 click share

40%

Top 20: 84%

Open market

40%

Unique25%
Bluey12%
Disney8%
Betty Crocker5%
The First Years5%
DRCYULP5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.8% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.9×

Open Trend

Top bluey gift bags search terms

bluey goodie bags109K/yr -9.8%3.9% conv.
bluey gift bags75K/yr -16.4%6.2% conv.
bluey party bags60K/yr -28.9%3.5% conv.
bluey candy bags48K/yr -13.7%2.8% conv.
bluey goodie bags stuffers31K/yr -18.9%2.7% conv.
bluey party favor bags34K/yr -16.1%3.8% conv.
bluey treat bags14K/yr -26.6%3.4% conv.
bluey favor bags13K/yr -25.6%4.3% conv.
bluey goody bags14K/yr -24.8%3.8% conv.
bluey birthday goodie bags11K/yr -16.0%2.3% conv.

All search terms

Top bluey gift bags products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Unique Bluey Goodie Bags for Party Favors | 16 Pack | Bluey Birthday Decorations and Party Supplies

Unique$8.004.8★1,279 rev

Bluey Party Favors for Kids Bundle - 24 Mini Activity Packs

Disney$23.964.7★569 rev

Unique Bluey Birthday Party Supplies Set - Bundle with 24 Plastic Bluey Party Favor Bags and Checklist Bluey Birthday Decorations - Party Supplies

Unique$13.894.7★198 rev

Bluey Fruit Flavored Snacks Fat Free and Gluten Free Snacks 17.6 oz (22 Pouches)

Betty Crocker$4.804.8★4,953 rev

The First Years Bluey Take & Toss Toddler Straw Cups - Spill Proof Toddler Sippy Cups with Snap On Lids and Straws - Bluey Gifts and Bluey Party Supplies - 10 Oz - 10 Count

The First Years$14.764.8★2,346 rev

Newest

by launch date

Bluey Lollipop Rings Orange and Blue Raspberry Flavored Party Favor Candy

Galerie$15.17177 rev

9mo ago

TimEmbrace Blue Puppy Goodie Bags 16 Count Small Party Favor Bags and Gift Bags for Kids Birthday Holiday Events and Treats Eco-Friendly Reusable Paper 8.27 x 5.9 x 3.2 Inches

TimEmbrace$10.8830 rev

9mo ago

OU RUI 12Pcs Blue Dog Birthday Party Gift Bag Favors Cookie Chocolate Candy Snack Bags Dog Theme Party Carry Bag

OU RUI$13.3826 rev

11mo ago

Abbylike 24 Pcs Dog Paw Clear PVC Gift Bag with Handles Party Favor Bag Candy Gift Treat Bags for Sports Theme Party Decorations Game Celebration Supplies Birthday Decorations

Abbylike$19.7871 rev

1y ago

ADARRO Birthday Party Favor Bags 30 Pack Cartoon Blue Dog Goodie Bags Plastic Bluk for Kids

ADARRO$6.8899 rev

1y ago

What buyers say about bluey gift bags

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“well made”

Size-Overall13%

“the perfect size for little hands”

Value For Money11%

“Good deal”

Taste-Overall11%

“Always consistent in taste”

Color9%

“Love Bluey”

Gifting Purpose5%

“Cute gift bags”

Strength4%

“The cups are sturdy, well made, and held up much better than I expected”

Durability3%

“They are durable”

Ease Of Use2%

“Convenient”

Leak-Proof2%

“they do not leak at all”

What buyers complain about

Size-Overall21%

“Much bigger than i expected”

Taste-Overall9%

“The taste received a mixed review”

Quality-Overall9%

“quality is pretty low”

Leak-Proof8%

“Leaking”

Value For Money5%

“Way too expensive”

Assembly/Installation3%

“assembly required”

Adhesion/Stickiness3%

“They just came sticky so I had to wipe each one individually”

Hard Feel3%

“some came hard as rock”

Durability3%

“Broke so easily”

Thickness3%

“Kinda thin”

Top return reasons

Size-Overall51%

Value For Money14%

Advertised Vs Actual Product9%

Quality-Overall5%

Leak-Proof5%

Material Quality3%

Strength2%

Thin1%

Color1%

Defective Material/Parts1%

Common questions

Is bluey gift bags profitable to sell on Amazon United States?: The niche generates $367K/yr across 32 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Worth a look (58/100).
How competitive is the bluey gift bags niche?: 22 brands and 71 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in bluey gift bags?: Top complaints mined from reviews: Size-Overall, Taste-Overall, Quality-Overall. The return rate is 1.0%.
When does demand for bluey gift bags peak?: Demand peaks in Sep; the busiest month runs 1.9× the quietest.
What does it cost to enter the bluey gift bags niche?: Listings span $4.80–$33.97; the average listing price is $16.31 (sweet spot $15–$100). The average incumbent carries 450 reviews — the moat a new listing must climb.