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Bluey Gift Bag

Fail

Shoppers spend an estimated $81K a year here, so Bluey Gift Bag is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$81K/yr63K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
62%top-5 click share · 12 brands · 52 sellers

Flapen Score

Bluey Gift Bag against its category

The dotted line is the Health & Household average. Past it, Bluey Gift Bag is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Gift Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Bluey Gift Bag 63K times last year and spent an estimated $81K. The top 5 brands take 84% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
11.2%
Market size, estimated
$81Ka year
Top search term
bluey gift bag38K searches a year

02 · Price

A sale here is worth $11.50.

Listings sell for $11.50 on average, from $5.15 to $24.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.50 that is $1K to $3K a year per listing.

Average price
$11.50under the $15 to $100 sweet spot
Price range
$5.15–$24.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5,056 within Gift Bags. It carries 341 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5,056in Gift Bags
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
341per listing
Listings tracked
22

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Bluey Gift Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

52

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

12%

  • Brand 140%
  • Brand 218%
  • Brand 314%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 12%)

Demand

Bluey Gift Bag search demand

Weekly searches over the year. Pick a range.

1K750May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Bluey Gift Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey gift bag38K/yr
  • bluey birthday bag18K/yr
  • bluey gift bags for girls7K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Gift Bag

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Huge”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bluey Gift Bag questions

Answered from the same tracked data.