blueland dish soap
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$19.20avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.87–$38.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,989avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 72K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blueland dish soap is a $62K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
blueland dish soap market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $58K–$77K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #272
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 2.5%
- Avg brand age
- 67 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
203
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
4%
- BLUELAND62%
- Molly's Suds12%
- Cleancult11%
- BIO SPECTRA ATTITUDE6%
- Puracy3%
- Seventh Generation2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -6.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.0×
Top blueland dish soap search terms
- blueland dish soap41K/yr
- blue land dish soap7K/yr
- blueland glass cleaner6K/yr
- blueland dish soap powder5K/yr
- blueland cleaner5K/yr
- blueland starter kit5K/yr
- blueland spray bottle3K/yr
Top blueland dish soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BLUELAND Multi-surface Cleaner Starter Set Fresh Lemon Scent Spray Bottle with 4 Refill Tablets All-Purpose Eco-Friendly Cleaning Supplies 4 x 24 Fl oz
BLUELAND$21.254.3★2,091 rev
BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets 60 Count Free & Clear Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine
BLUELAND$21.864.3★11,661 rev
Mollys Suds Liquid Dish Soap | Clean Simple Ingredients | Extra Scrubbing Power | Unscented 24 oz - 2 Pack
Molly's Suds$21.944.5★2,030 rev
BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets Starter Set 60 Count with tin Free & Clear Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine
BLUELAND$27.674.3★11,661 rev
Cleancult Dish Soap Liquid Refill (32oz 1 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Lemon Verbena
Cleancult$6.874.5★2,464 rev
Newest
by launch date
BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets Starter Set 60 Count with tin Lemon Zest Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine
BLUELAND$28.2211,661 rev
Mollys Suds Liquid Dish Soap | Clean Simple Ingredients | Extra Scrubbing Power | Unscented 24 oz - 2 Pack
Molly's Suds$21.942,030 rev
Mollys Suds Liquid Dish Soap | Clean Simple Ingredients | Extra Scrubbing Power | Citrus Scent 24 oz - 2 Pack
Molly's Suds$21.922,030 rev
Public Goods Natural Dish Soap | Kitchen Soap | Plant-Based & Vegan Friendly | Clear Dish Detergent Liquid | Concentrated Formula | Made in USA | Mandarin Basil | 16 Fl Oz
Public Goods$12.72310 rev
BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets 120 Count Free & Clear Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine
BLUELAND$38.6911,661 rev
Trending
90-day click momentumCleancult Dish Soap Liquid Refill (32oz 1 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Lemon Verbena
Cleancult$6.874.5★
BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets Starter Set 60 Count with tin Lemon Zest Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine
BLUELAND$28.224.3★
Seventh Generation Dish Liquid Soap Free & Clear liquid soap Pack of 6 Dishwashing Soap Dish Soap for sensitive skin 19 oz
Seventh Generation$17.874.7★
BLUELAND Multi-surface Cleaner Starter Set Fresh Lemon Scent Spray Bottle with 4 Refill Tablets All-Purpose Eco-Friendly Cleaning Supplies 4 x 24 Fl oz
BLUELAND$21.254.3★
BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets Starter Set 60 Count with tin Free & Clear Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine
BLUELAND$27.674.3★
What buyers say about blueland dish soap
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans really well”
“Great scent”
“A top notch product”
“Earth friendly”
“Works well”
“No residue”
“I like that they are chemical free”
“Easy to pop in”
“Super clean”
“Great value”
What buyers complain about
“not so good at cleaning”
“Leaves Residue”
“has strong smell”
“same poor result”
“Not worth it”
“Spray bottle leaks”
“Didnt dissolve well”
“doesnt remove all the grease as I hope”
“The quality is low”
“the coffee mugs had a stain inside”
Top return reasons
Common questions
- Is blueland dish soap profitable to sell on Amazon United States?
- The niche generates $62K/yr across 24 tracked products. 90-day search growth is -6.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the blueland dish soap niche?
- 9 brands and 203 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in blueland dish soap?
- Top complaints mined from reviews: Ease Of Cleaning, Residue, Smell. The return rate is 0.4%.
- When does demand for blueland dish soap peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.0× the quietest.
- What does it cost to enter the blueland dish soap niche?
- Listings span $6.87–$38.69; the average listing price is $19.20 (sweet spot $15–$100). The average incumbent carries 4,989 reviews — the moat a new listing must climb.