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Blueland Dish Soap

Fail

The top 5 brands take 94% of clicks, so Blueland Dish Soap is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$62K/yr72K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
54%top-5 click share · 9 brands · 203 sellers

Flapen Score

Blueland Dish Soap against its category

The dotted line is the Health & Household average. Past it, Blueland Dish Soap is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blueland Dish Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Blueland Dish Soap 72K times last year and spent an estimated $62K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
4.5%
Market size, estimated
$62Ka year
Peak month
November6.0× the quietest month
Top search term
blueland dish soap41K searches a year

02 · Price

A sale here is worth $19.20.

Listings sell for $19.20 on average, from $6.87 to $38.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.20 that is $2K to $5K a year per listing.

Average price
$19.20inside the $15 to $100 sweet spot
Price range
$6.87–$38.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #272 within Dishwashing. It carries 4,989 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#272in Dishwashing
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
4,989per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Blueland Dish Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

203

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

4%

  • Brand 162%
  • Brand 212%
  • Brand 311%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Blueland Dish Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Blueland Dish Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blueland dish soap41K/yr
  • blue land dish soap7K/yr
  • blueland glass cleaner6K/yr
  • blueland dish soap powder5K/yr
  • blueland cleaner5K/yr
  • blueland starter kit5K/yr
  • blueland spray bottle3K/yr

Reviews and returns

What reviews say buyers love and hate about Blueland Dish Soap

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Cleaning”
24%of negative reviews mention “Ease Of Cleaning”
0.4%of orders come back
“not so good at cleaning”
A buyer, on “Ease Of Cleaning”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blueland Dish Soap questions

Answered from the same tracked data.