blueberry protein powder
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Incredible$20.75–$79.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$46.71avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good647.27avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$186K$186K/yr · 67K searches
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, blueberry protein powder is a $186K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
blueberry protein powder market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $140K–$187K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 100%
- Out of stock
- 3.2%
- Avg brand age
- 66 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
15
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
6%
- RYSE Up Supplements59%
- KOS11%
- FlavCity9%
- Maxler6%
- NutraBio6%
- REDCON14%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 17.3×
Top blueberry protein powder search terms
- blueberry protein powder27K/yr
- blueberry muffin protein powder19K/yr
- ryse blueberry muffin protein powder7K/yr
- blueberry protein4K/yr
- protein powder blueberry4K/yr
- ryse protein powder blueberry muffin3K/yr
- ryse blueberry muffin3K/yr
Top blueberry protein powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub
RYSE Up Supplements$37.654.5★436 rev
FlavCity All in One Protein Shake Powder Blueberry Muffin - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$59.673.9★78 rev
KOS Plant Based Protein Powder Blueberry Muffin - Organic Pea Protein Superfood with Spirulina and Immune Support Blend. Soy Gluten Dairy Free - Vegan Meal Replacement for Women & Men - 15 Servings
KOS$31.704.0★1,606 rev
Maxler 100% Golden Whey Protein - 24g of Protein per Serving - Whey Protein Powder for Pre Post Workout - Fast-Absorbing Whey Concentrate Isolate & Hydrolysate Blend - Blueberry Muffin 2 lb
Maxler$33.604.0★453 rev
NutraBio 100% Whey Protein Isolate Protein Powder 25g Protein with Complete Amino Acid Profile Non-GMO Soy & Gluten Free Low Carb Low Calorie Whey Protein Powder Blueberry Muffin 20 Servings
NutraBio$56.294.1★317 rev
Newest
by launch dateFlavCity All in One Protein Shake Powder Blueberry Muffin - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$59.6778 rev
RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub
RYSE Up Supplements$37.65436 rev
RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 54 Servings / 4 lb Tub
RYSE Up Supplements$79.77436 rev
BSN SYNTHA-6 Premium Protein Powder with 6g of Fiber Whey Protein Micellar Casein Milk Protein Isolate Blend 5g Fat Blueberry Pancake 28 Servings (Packaging May Vary)
BSN$39.91100 rev
RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub
RYSE Up Supplements$43.69436 rev
Trending
90-day click momentumFlavCity All in One Protein Shake Powder Blueberry Muffin - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$59.673.9★
RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 54 Servings / 4 lb Tub
RYSE Up Supplements$79.774.5★
RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub
RYSE Up Supplements$37.654.5★
KOS Plant Based Protein Powder Blueberry Muffin - Organic Pea Protein Superfood with Spirulina and Immune Support Blend. Soy Gluten Dairy Free - Vegan Meal Replacement for Women & Men - 10 Servings
KOS$20.754.0★
REDCON1 MRE Whole Food Protein Powder Blueberry Cobbler - Meal Replacement Made with Animal and Plant Based Protein Sources Nutrient and Calorie Dense 0g Added Sugar (24 Servings)
REDCON1$63.634.4★
What buyers say about blueberry protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing taste”
“Fantastic Protein Powder”
“Amazing flavor”
“mixes well in a blender bottle”
“Real clean ingredients”
“This mixes easily in water”
“Amazing quality”
“Good value for price”
“When i open it the whole kitchen smells like blueberries, great product”
“Very tasty and creamy”
What buyers complain about
“Not tasty at all”
“definitely not as tasty as other flavors offered by this brand”
“This protein tastes so bad”
“You can taste the artificial sweeteners as well”
“Too artificially sweet”
“Cheap stuff so expensive”
“Terrible Texture”
“And when mixing it in water it was very difficult to get it to dissolve”
“And when mixing it in water it was very difficult to get it to dissolve”
“They are hard as a rock”
Common questions
- Is blueberry protein powder profitable to sell on Amazon United States?
- The niche generates $186K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the blueberry protein powder niche?
- 8 brands and 15 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in blueberry protein powder?
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- When does demand for blueberry protein powder peak?
- Demand peaks in Apr–May; the busiest month runs 17.3× the quietest.
- What does it cost to enter the blueberry protein powder niche?
- Listings span $20.75–$79.77; the average listing price is $46.71 (sweet spot $15–$100). The average incumbent carries 647 reviews — the moat a new listing must climb.