Blue Wrapping Paper

Shoppers searched for this 623K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $345K a year.

Searches, last 12 months

623K

Growth, 90 days vs prior 90

+16.4%

Conversion, latest week

5.8%

Market size, estimated

$345Ka year

Peak month

December4.7× the quietest month

Top search term

blue wrapping paper233K searches a year

Listings sell for $9.58 on average, from $5.09 to $15.54. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $9.58 that is $2K to $5K a year per listing.

Average price

$9.58under the $15 to $100 sweet spot

Price range

$5.09–$15.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

2.7%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #167 within Gift Wrap Paper. It carries 1,021 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#167in Gift Wrap Paper

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,021per listing

Listings tracked

74

22 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

9Amazon's first-year sales bar

Average brand age

28 months