Is blue tansy profitable to sell on Amazon United States?

The niche generates $106K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the blue tansy niche?

19 brands and 72 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in blue tansy?

Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 1.1%.

When does demand for blue tansy peak?

Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.

What does it cost to enter the blue tansy niche?

Listings span $9.05–$79.59; the average listing price is $27.35 (sweet spot $15–$100). The average incumbent carries 783 reviews — the moat a new listing must climb.

blue tansy

Worth a look

Shows a sweet-spot price point ($27.35 avg), but soft demand (-3.6% this quarter) keeps it on the watch list.

Avg price

Incredible$27.35

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$9.05–$79.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good782.57

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$106K

$106K/yr · 84K searches

Growth

Bad-3.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, blue tansy is a $106K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

blue tansy market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $109K–$137K; units × avg price
Conversion rate: 4.6%
Avg BSR: #635
Page quality: 0%
Prime: 91%
Sponsored: 83%
Out of stock: 7.7%
Avg brand age: 51 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

25%

Plant Therapy36%
EUQEE13%
Nature Packaged9%
The Yellow Bird9%
DIME4%
ANAI RUI4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Open Trend

Top blue tansy search terms

blue tansy oil31K/yr -7.2%5.3% conv.
blue tansy20K/yr +1.1%3.1% conv.
blue tansy essential oils18K/yr -7.7%5.3% conv.
blue tansy face oil8K/yr -0.1%3.6% conv.
blue tansy essential oil6K/yr +9.1%6.4% conv.

All search terms

Top blue tansy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Plant Therapy Blue Tansy Essential Oil 2.5 mL (1/12 oz) 100% Pure and Undiluted Natural Aromatherapy for Diffuser or DIY Skincare

Plant Therapy$16.874.7★683 rev

EUQEE Blue Tansy Essential Oil 118mL/4oz Pure Blue Tansy Oil Premium Essential Oil for Diffuser Soap Making Skin Care with Glass Dropper

EUQEE$13.674.3★6,095 rev

Plant Therapy Blue Tansy Essential Oil 100% Pure Undiluted Natural Aromatherapy Therapeutic Grade 5 mL (1/6 oz)

Plant Therapy$25.854.6★308 rev

Nature Packaged Organic Blue Tansy Essential Oil Direct from Malagassi Essential Oils - Ideal in Face Oil - Organic Blue Tansy for Candle Making and Soap Making (5 mL)

Nature Packaged$19.914.6★49 rev

Yellow Bird Balancing Blue Tansy Face Oil 2 oz / 59 ml Skin Glowing Serum. Collagen Support. Promotes Clear Skin Naturally. Wrinkle Blemish & Pore Minimizer. Natural Vegan Facial Moisturizer.

The Yellow Bird$24.734.4★660 rev

Newest

by launch date

Essences Bulgaria$17.0512 rev

10mo ago

Nature Packaged Organic Blue Tansy Essential Oil Direct from Malagassi Essential Oils - Ideal in Face Oil - Organic Blue Tansy for Candle Making and Soap Making (5 mL)

Nature Packaged$19.9149 rev

1y ago

Handmade Grass Fed Beef Tallow Balm for Face and Body Blue Tansy Oil + Organic Jojoba Chamomile and Helichrysum Natural Skin Moisturizer for Dry Sensitive Skin 2 fl oz Made in USA

Aspen Kay Naturals$23.41173 rev

1y ago

Pretty Farm Girl Blue Balance Serum Calming Facial Serum with Blue Tansy and Chamomile Lightweight Hydrating Formula for Redness and Irritation All Skin Types - 0.5 oz

Pretty farm girl$21.795 rev

1y ago

ANAI RUI Bakuchiol Blue Tansy Night-Repair Facial Oil Natural Retinol Alternative + Squalane Jojoba for Deep Wrinkles & Fine Lines Soothing Calm & Soothe Redness Hydrating Balancing 1 FL.OZ

ANAI RUI$14.37130 rev

2y ago

What buyers say about blue tansy

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“Smells good”

Quality-Overall15%

“Seems like a high quality oil”

Value For Money7%

“Worth the money”

Soft Feel6%

“my skin was smooth”

Moist/Dry6%

“The hydration glow is amazing”

Efficiency5%

“Good for its intended purpose”

Suitability Combination Skin5%

“keeps my skin so happy”

Suitability Dry Skin4%

“Perfect for my dry skin”

Cleansing4%

“The overall effective is top tier as it leaves my skin cleans and all refreshed”

Absorbency3%

“It also absorbs nicely”

What buyers complain about

Smell24%

“Very strong smell”

Allergies7%

“Unfortunately, my skin became very red and irritated after two uses”

Value For Money5%

“Not much product for the price”

Size-Overall5%

“Wrong size either its advertised wrong or this brand is skimping out”

Sensitivity-Overall4%

“Not good for sensitive skin”

Oily/Greasy4%

“Good soap, not good oil”

Color4%

“Don't expect to get a dark blue tinted ampoule as shown”

Quality-Overall4%

“Same quality as expensive brand”

Functionality-Overall3%

“Didn't work for me”

Suitability Combination Skin2%

“the blue tansy isn't for my skin type”

Top return reasons

Smell32%

Advertised Vs Actual Product15%

Functionality-Overall6%

Leak-Proof5%

Oily/Greasy5%

Size-Overall4%

Value For Money3%

Skin Health3%

Product Condition3%

Suitability Combination Skin2%

Common questions

Is blue tansy profitable to sell on Amazon United States?: The niche generates $106K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the blue tansy niche?: 19 brands and 72 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in blue tansy?: Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 1.1%.
When does demand for blue tansy peak?: Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
What does it cost to enter the blue tansy niche?: Listings span $9.05–$79.59; the average listing price is $27.35 (sweet spot $15–$100). The average incumbent carries 783 reviews — the moat a new listing must climb.

blue tansy

blue tansy market data

Competition & brand share

Demand & seasonality

Top blue tansy search terms

Top blue tansy products on Amazon

Top sellers

Newest

Trending

What buyers say about blue tansy

What buyers love

What buyers complain about

Top return reasons

Common questions

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