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Blue Sponges

Fail

The top 5 brands take 100% of clicks, so Blue Sponges is a Fail.

Flapen Score
35
35 / 100
Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49
Market size
$113K/yr60K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
83%top-5 click share · 5 brands · 113 sellers

Flapen Score

Blue Sponges against its category

The dotted line is the Health & Household average. Past it, Blue Sponges is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Sponges market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Sponges 60K times last year and spent an estimated $113K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 24.7% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 24.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
24.7%
Market size, estimated
$113Ka year
Peak month
January1.7× the quietest month
Top search term
blue sponges23K searches a year

02 · Price

A sale here is worth $7.65.

Listings sell for $7.65 on average, from $2.63 to $13.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $7.65 that is $11K to $15K a year per listing.

Average price
$7.65under the $15 to $100 sweet spot
Price range
$2.63–$13.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$11K–$15K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Sponges. It carries 20,263 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Sponges
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
20,263per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Blue Sponges products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

113

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 213%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Open — no brand owns it (0%)

Demand

Blue Sponges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Blue Sponges search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue sponges23K/yr
  • blue sponges non scratch11K/yr
  • scotch brite non scratch sponges6K/yr
  • blue sponge7K/yr
  • scotch brite zero scratch5K/yr
  • blue sponges scotch brite4K/yr
  • blue kitchen sponges3K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Sponges

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
20%of negative reviews mention “Thickness”
0.1%of orders come back
“Not real thick”
A buyer, on “Thickness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Blue Sponges questions

Answered from the same tracked data.