Blue Sponges
FailThe top 5 brands take 100% of clicks, so Blue Sponges is a Fail.
- Flapen Score
- 35 / 100Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 4935
- Market size
- $113K/yr60K searches / yr
- 90-day growth
- +4.1%search demand this quarter
- Competition
- 83%top-5 click share · 5 brands · 113 sellers
Flapen Score
Blue Sponges against its category
The dotted line is the Health & Household average. Past it, Blue Sponges is stronger. Inside it, weaker.
Market
The Blue Sponges market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Sponges 60K times last year and spent an estimated $113K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 24.7% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 24.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- +4.1%
- Conversion, latest week
- 24.7%
- Market size, estimated
- $113Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- blue sponges23K searches a year
02 · Price
A sale here is worth $7.65.
Listings sell for $7.65 on average, from $2.63 to $13.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $7.65 that is $11K to $15K a year per listing.
- Average price
- $7.65under the $15 to $100 sweet spot
- Price range
- $2.63–$13.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $11K–$15K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Sponges. It carries 20,263 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Sponges
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 20,263per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Blue Sponges products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Scotch-Brite Zero Scratch Scrub Sponge 9 Kitchen Sponges for Cleaning Around the Home Bathroom & More Effective + Gentle Dish Scrubber Best for Nonstick Pots and Pans Safe on Most Surfaces
- Price
- $8.06
- Rating
- 4.8/5
- Reviews
- 40,084
- Age
- 16y ago

Scotch-Brite Zero Scratch Scrub Sponge 6 Kitchen Sponges for Cleaning Around the Home Bathroom & More Scratch-Free Dish Scrubber Multi-Surface Safe Best for Nonstick Pots and Pans
- Price
- $5.46
- Rating
- 4.8/5
- Reviews
- 65,804
- Age
- 15y ago

Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary
- Price
- $3.47
- Rating
- 4.5/5
- Reviews
- 10,650
- Age
- 4y ago

HOMEXCEL Sponges Kitchen 24pcs Non-Scratch for Dishes Blue Scrub Cleaning Sponge for Non-Coated Cookware Dishes Pots Pans Dual Sided Dish Sponge for Kitchen Household Bathroom
- Price
- $8.99
- Rating
- 4.4/5
- Reviews
- 4,779
- Age
- 8mo ago

AIDEA Non Scratch Scrub Sponge 24Count Sponges for Dishes Sponges Kitchen Cleaning Sponge Cleans Fast Without Scratching Stands Up to Stuck-on Grime Cleaning Power for Everyday Jobs
- Price
- $9.85
- Rating
- 4.4/5
- Reviews
- 24,890
- Age
- 6y ago
Trending
estimated 90-day click momentum
HOMEXCEL Sponges Kitchen 24pcs Non-Scratch for Dishes Blue Scrub Cleaning Sponge for Non-Coated Cookware Dishes Pots Pans Dual Sided Dish Sponge for Kitchen Household Bathroom
- Price
- $8.99
- Rating
- 4.4/5
- Reviews
- 4,779
- Age
- 8mo ago

Scotch-Brite Non-Scratch Scrub Sponges for Washing Dishes and Kitchen Use 12 Scrub Sponges
- Price
- $12.49
- Rating
- 4.7/5
- Reviews
- 1,392
- Age
- 5y ago

Scotch-Brite Zero Scratch Scrub Sponge 3 Kitchen Sponges for Cleaning Around the Home Bathroom & More Effective + Gentle Dish Scrubber Best for Nonstick Pots and Pans Safe on Most Surfaces
- Price
- $3.12
- Rating
- 4.7/5
- Reviews
- 19,152
- Age
- 20y ago

Scotch-Brite Zero Scratch Scrub Sponge 9 Kitchen Sponges for Cleaning Around the Home Bathroom & More Effective + Gentle Dish Scrubber Best for Nonstick Pots and Pans Safe on Most Surfaces
- Price
- $8.06
- Rating
- 4.8/5
- Reviews
- 40,084
- Age
- 16y ago

Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary
- Price
- $3.47
- Rating
- 4.5/5
- Reviews
- 10,650
- Age
- 4y ago
Newest
by launch date
HOMEXCEL Sponges Kitchen 24pcs Non-Scratch for Dishes Blue Scrub Cleaning Sponge for Non-Coated Cookware Dishes Pots Pans Dual Sided Dish Sponge for Kitchen Household Bathroom
- Price
- $8.99
- Rating
- 4.4/5
- Reviews
- 4,779
- Age
- 8mo ago

HOMEXCEL Sponges Kitchen 24pcs Non-Scratch Scrub Dish Sponge Safe on Non-Stick Cookware Dual Sided Cleaning Sponges for Kitchen Household Bathroom and More
- Price
- $9.30
- Rating
- 4.4/5
- Reviews
- 4,779
- Age
- 3y ago

Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary
- Price
- $3.47
- Rating
- 4.5/5
- Reviews
- 10,650
- Age
- 4y ago

Scotch-Brite Non-Scratch Scrub Sponges for Washing Dishes and Kitchen Use 12 Scrub Sponges
- Price
- $12.49
- Rating
- 4.7/5
- Reviews
- 1,392
- Age
- 5y ago

AIDEA Non Scratch Scrub Sponge 24Count Sponges for Dishes Sponges Kitchen Cleaning Sponge Cleans Fast Without Scratching Stands Up to Stuck-on Grime Cleaning Power for Everyday Jobs
- Price
- $9.85
- Rating
- 4.4/5
- Reviews
- 24,890
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
113
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- Scotch-Brite67%
- Amazon Basics13%
- HOMEXCEL9%
- AIDEA5%
- MR.SIGA5%
- Open — no brand owns it (0%)
Demand
Blue Sponges search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Blue Sponges search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blue sponges23K/yr
- blue sponges non scratch11K/yr
- scotch brite non scratch sponges6K/yr
- blue sponge7K/yr
- scotch brite zero scratch5K/yr
- blue sponges scotch brite4K/yr
- blue kitchen sponges3K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Sponges
We read the reviews and the return reasons for every product selling here.
“Not real thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Sponges questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









