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58

blue solo cups

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 89Conversion 97Competition 35Returns 98Price range 59Avg price 76Brand share 47Review moat 24Quality gap 19

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible14.5%

search→purchase rate — share of searches ending in a sale

Growth

Great+95.4%

90-day search growth — must beat 0% to launch

Avg price

Great$15.41

avg listing price — sweet spot $15–$100

Price range

Good$4.80–$29.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Okay$179K

$179K/yr · 80K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,031.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, blue solo cups is a $179K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 58/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

blue solo cups market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
$154K–$193K
units × avg price
Conversion rate
14.5%
Avg BSR
#506
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
2.6%
Avg brand age
34 months
Avg seller age
154 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

80

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

17%

  • Hefty33%
  • PAMI15%
  • DecorRack13%
  • BONSINY10%
  • Amazon Basics7%
  • Stock Your Home6%
  • Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +95.4% search growth over the last 90 days.
3K2KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×

Top blue solo cups search terms

  • blue solo cups56K/yr
  • blue solo cups 16 oz15K/yr
  • solo cups blue6K/yr
  • blue solo cups 18 oz4K/yr
All search terms

Top blue solo cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$18K20%$36K30%$54K40%$71K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about blue solo cups

What buyers praise and complain about, mined from review topics.

What buyers love

Color15%

“Colors are bright”

Quality-Overall14%

“They are good quality cups”

Strength14%

“The cups themselves are sturdy”

Value For Money13%

“Good Deal”

Durability9%

“Durable and cute”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Use6%

“They are easy to hold”

Size-Overall6%

“they fit great”

Leak-Proof2%

“Leak proof”

Storage Capacity1%

“are easy to store”

What buyers complain about

Strength15%

“Too flimsy”

Thickness9%

“They werent the thickest cups we have ever had”

Quality-Overall9%

“The quality of these cups has truly deteriorated”

Taste-Overall7%

“weird taste”

Size-Overall6%

“Was one cup short”

Advertised Vs Actual Product5%

“Cheap because are not at all close to the 16z as it advertises”

Leak-Proof5%

“Leaky Cups”

Value For Money4%

“It's the exhorbitant cost of shipping that was not good”

Ease Of Cleaning3%

“They do not want to rinse/wash their tumblers out”

Material Quality2%

“They're made of plastic”

Top return reasons

Size-Overall46%
Value For Money15%
Color10%
Advertised Vs Actual Product5%
Quality-Overall4%
Thin3%
Strength3%
Material Quality3%
Functionality-Overall1%
Leak-Proof1%

Common questions

Is blue solo cups profitable to sell on Amazon United States?
The niche generates $179K/yr across 20 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +95.4%. Flapen's verdict: Worth a look (58/100).
How competitive is the blue solo cups niche?
12 brands and 80 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in blue solo cups?
Top complaints mined from reviews: Strength, Thickness, Quality-Overall. The return rate is 0.5%.
When does demand for blue solo cups peak?
Demand peaks in May–Jun–Jul; the busiest month runs 2.7× the quietest.
What does it cost to enter the blue solo cups niche?
Listings span $4.80–$29.90; the average listing price is $15.41 (sweet spot $15–$100). The average incumbent carries 5,032 reviews — the moat a new listing must climb.