Is blue soap profitable to sell on Amazon United States?

The niche generates $40K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Skip it (36/100).

How competitive is the blue soap niche?

8 brands and 31 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in blue soap?

Top complaints mined from reviews: Stain Resistance, Smell, Size-Overall. The return rate is 0.3%.

What does it cost to enter the blue soap niche?

Listings span $6.67–$15.06; the average listing price is $10.39 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.

blue soap

Skip it

Prices mostly outside the sweet spot ($6.67–$15.06) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Good535.88

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.39

avg listing price — sweet spot $15–$100

Growth

Okay+6.4%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad$40K

$40K/yr · 78K searches

Competition

Bad88%

top-5 click share — a locked-up shelf

Price range

Bad$6.67–$15.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, blue soap is a $40K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 36/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

blue soap market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $52K–$62K; units × avg price
Conversion rate: 4.9%
Avg BSR: #659
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 7.1%
Avg brand age: 61 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

BluePower43%
Blue Mountain Country19%
XTREME12%
Natouch8%
iseheri6%
Kendel5%
Open — no brand owns it (2 brands, 7%)

Demand

Weekly Amazon search volume, last 18 weeks — +6.4% search growth over the last 90 days.

Open Trend

Top blue soap search terms

blue soap34K/yr +24.1%5.1% conv.
blue soap bar11K/yr -35.5%5.4% conv.
blue soap tattoo7K/yr -16.1%7.7% conv.
jabon azul6K/yr -3.0%4.3% conv.
blue bar soap5K/yr +26.3%1.1% conv.
jamaican blue soap7K/yr +23.4%9.1% conv.
jabn azul4K/yr +17.5%2.3% conv.
blue laundry soap4K/yr -15.9%3.5% conv.

All search terms

Top blue soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jamaican Blue Power Laundry Soap 4.23 Ounce (Pack of 3)

BluePower$6.674.5★2,921 rev

Blue Mountain Country Blue Laundry Soap Product of Jamaica 3 Pack (4.23 oz Each) Concentrated Formula Brightens & Whitens Without Bleach Cleaner & Fresher Laundry

Blue Mountain Country$8.304.7★607 rev

Blue Soap for Tattoo Procedure - 16.9oz (500ml) - Cleans and Soothes Skin - High Concentrate Solution - Made in The USA by TATLAB INC

XTREME$13.984.6★123 rev

Natouch Antifungal Medicated Soap Bar Tea Tree Oil Body Soap Bar Athletes Foot Jock Itch Ringworm Yeast Infection Treatment for Humans With Natural Tea Tree Oil Eucalyptus Oil and Lavender Oil

Natouch$9.374.3★154 rev

iseheri Ultra Concentrated Tattoo Cleaning Soap (10 oz) with 120ml Foaming Bottle and 8 oz Squeeze Bottle Tattoo Supplies for Tattoos Piercings Skin and Equipment Cleaning(blue)

iseheri$13.274.8★100 rev

Newest

by launch date

One Tattoo World Classic Highly Concentrated Tattoo Soap Equivalent as Green Soap Smells Better for Tattoo Aftercare or Regular Home & Office with 10 Times of Water Dilution Blue OTW-PPSoap500B

One Tattoo World$15.065 rev

7mo ago

iseheri Ultra Concentrated Tattoo Cleaning Soap (10 oz) with 120ml Foaming Bottle and 8 oz Squeeze Bottle Tattoo Supplies for Tattoos Piercings Skin and Equipment Cleaning(blue)

iseheri$13.27100 rev

8mo ago

Bomber Blue Laundry Soap Bar 3 Pack Heavy Duty Stain Remover Brightening Laundry Bar Soap for All Fabrics

Kendel$9.1867 rev

1y ago

Blue Soap for Tattoo Procedure - 16.9oz (500ml) - Cleans and Soothes Skin - High Concentrate Solution - Made in The USA by TATLAB INC

XTREME$13.98123 rev

2y ago

Natouch Antifungal Medicated Soap Bar Tea Tree Oil Body Soap Bar Athletes Foot Jock Itch Ringworm Yeast Infection Treatment for Humans With Natural Tea Tree Oil Eucalyptus Oil and Lavender Oil

Natouch$9.37154 rev

2y ago

What buyers say about blue soap

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning18%

“Great cleaning soap”

Smell17%

“Love the clean smell”

Quality-Overall8%

“Good quality”

Ease Of Use7%

“Useful”

Cleansing5%

“This ultra tattoo cleaning soap is an Amazing product works really well”

Efficiency5%

“Works”

Washability5%

“Great for laundry”

Advertised Vs Actual Product4%

“meeting my expectations”

Allergies4%

“It cleans the skin well during the process, doesnt irritate, and has a mild scent”

Value For Money3%

“A good value”

What buyers complain about

Stain Resistance25%

“Takes stains right out of jerseys and pants”

Smell25%

“Heavy perfume scented”

Size-Overall11%

“The bottle is large”

Color8%

“It stained my white shirt blue”

Residue3%

“Knocked out the annoying purple residue left behind on the skin from the transfer paper”

Top return reasons

Size-Overall27%

Color18%

Advertised Vs Actual Product18%

Defective Material/Parts9%

Contamination9%

Stain Resistance9%

Leak-Proof9%

Common questions

Is blue soap profitable to sell on Amazon United States?: The niche generates $40K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Skip it (36/100).
How competitive is the blue soap niche?: 8 brands and 31 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in blue soap?: Top complaints mined from reviews: Stain Resistance, Smell, Size-Overall. The return rate is 0.3%.
What does it cost to enter the blue soap niche?: Listings span $6.67–$15.06; the average listing price is $10.39 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.