Blue Ribbon

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $820K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+14.9%

Conversion, latest week

8.6%

Market size, estimated

$820Ka year

Peak month

May1.7× the quietest month

Top search term

blue ribbon591K searches a year

Listings sell for $8.52 on average, from $4.16 to $15.40. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At $8.52 that is $13K to $17K a year per listing.

Average price

$8.52under the $15 to $100 sweet spot

Price range

$4.16–$15.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

1,500–2,000

Revenue per listing a year

$13K–$17K

Returns

3.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #90 within Gift Wrap Ribbons. It carries 1,645 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#90in Gift Wrap Ribbons

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

1,645per listing

Listings tracked

50

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months