Blue Rags
MaybeAn estimated 0.2% of orders come back. But shoppers spend an estimated $73K a year here, so Blue Rags is a Maybe.
- Flapen Score
- 60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 4960
- Market size
- $73K/yr31K searches / yr
- 90-day growth
- +14.1%search demand this quarter
- Competition
- 44%top-5 click share · 20 brands · 160 sellers
Flapen Score
Blue Rags against its category
The dotted line is the Health & Household average. Past it, Blue Rags is stronger. Inside it, weaker.
Market
The Blue Rags market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Rags 31K times last year and spent an estimated $73K. The top 5 brands take 61% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- +14.1%
- Conversion, latest week
- 10.8%
- Market size, estimated
- $73Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- blue rags10K searches a year
02 · Price
A sale here is worth $21.97.
Listings sell for $21.97 on average, from $2.91 to $112.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $21.97 that is $2K to $5K a year per listing.
- Average price
- $21.97inside the $15 to $100 sweet spot
- Price range
- $2.91–$112.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #184 within Cleaning Cloths. It carries 6,319 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 97%
- Out of stock, average day
- 1.9%
- Average rank
- #184in Cleaning Cloths
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 6,319per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Blue Rags products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
160
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
44%
Top 20: 88%
Open market
34%
- Brand 122%
- Brand 212%
- Brand 312%
- Brand 410%
- Brand 55%
- Brand 65%
Demand
Blue Rags search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Blue Rags search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue rags10K/yr
- blue shop rags7K/yr
- blue cleaning cloths3K/yr
- blue cleaning rags4K/yr
- blue cleaning towels2K/yr
- blue rags for cleaning2K/yr
- blue towels for cleaning2K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Rags
We read the reviews and the return reasons for every product selling here.
“These wipes are larger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Rags questions
Answered from the same tracked data.









