Skip to content

Blue Rags

Maybe

An estimated 0.2% of orders come back. But shoppers spend an estimated $73K a year here, so Blue Rags is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$73K/yr31K searches / yr
90-day growth
+14.1%search demand this quarter
Competition
44%top-5 click share · 20 brands · 160 sellers

Flapen Score

Blue Rags against its category

The dotted line is the Health & Household average. Past it, Blue Rags is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Rags market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Rags 31K times last year and spent an estimated $73K. The top 5 brands take 61% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+14.1%
Conversion, latest week
10.8%
Market size, estimated
$73Ka year
Peak month
July1.4× the quietest month
Top search term
blue rags10K searches a year

02 · Price

A sale here is worth $21.97.

Listings sell for $21.97 on average, from $2.91 to $112.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $21.97 that is $2K to $5K a year per listing.

Average price
$21.97inside the $15 to $100 sweet spot
Price range
$2.91–$112.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #184 within Cleaning Cloths. It carries 6,319 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
97%
Out of stock, average day
1.9%
Average rank
#184in Cleaning Cloths
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
6,319per listing
Listings tracked
31

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Blue Rags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

160

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

44%

Top 20: 88%

Open market

34%

  • Brand 122%
  • Brand 212%
  • Brand 312%
  • Brand 410%
  • Brand 55%
  • Brand 65%

Demand

Blue Rags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Black Friday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Blue Rags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue rags10K/yr
  • blue shop rags7K/yr
  • blue cleaning cloths3K/yr
  • blue cleaning rags4K/yr
  • blue cleaning towels2K/yr
  • blue rags for cleaning2K/yr
  • blue towels for cleaning2K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Rags

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Cleaning”
13%of negative reviews mention “Size-Overall”
0.2%of orders come back
“These wipes are larger”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Blue Rags questions

Answered from the same tracked data.