Is blue plates profitable to sell on Amazon United States?

The niche generates $794K/yr across 185 tracked products. 10 of 43 products launched in the last 360 days are still selling. 90-day search growth is +26.7%. Flapen's verdict: Worth a look (70/100).

How competitive is the blue plates niche?

91 brands and 149 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 26% of demand.

What do buyers complain about in blue plates?

Top complaints mined from reviews: Strength, Quality-Overall, Thickness. The return rate is 0.7%.

When does demand for blue plates peak?

Demand peaks in May–Jun; the busiest month runs 2.3× the quietest.

What does it cost to enter the blue plates niche?

Listings span $5.97–$119.47; the average listing price is $26.89 (sweet spot $15–$100). The average incumbent carries 1,355 reviews — the moat a new listing must climb.

blue plates

Worth a look

Shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Incredible26%

top-5 brand share — no brand owns this niche

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.89

avg listing price — sweet spot $15–$100

Price range

Great$5.97–$119.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$794K

$794K/yr · 908K searches

Growth

Good+26.7%

90-day search growth — must beat 0% to launch

Review moat

Good1,354.76

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, blue plates is a $794K/yr Amazon United States market (908K searches/yr). The top 5 brands hold 26% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 70/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

blue plates market data

Units sold / yr: 30K–40K; avg 100–250/product
Revenue / yr: $807K–$1.1M; units × avg price
Conversion rate: 3.3%
Avg BSR: #416
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 1.6%
Avg brand age: 36 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

91 falling

Sellers

149

Top-5 brand share

26%

Top 20: 61%

Top-5 click share

14%

Top 20: 36%

Open market

71%

Exquisite7%
NatNarr6%
LANLISA6%
PULOTE4%
HFBOBP3%
WDF3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.7% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.3×

Open Trend

Top blue plates search terms

blue plates154K/yr +26.8%2.5% conv.
blue plastic plates120K/yr +38.2%2.6% conv.
blue paper plates112K/yr +38.1%3.9% conv.
blue disposable plates56K/yr +28.3%2.2% conv.
blue party plates52K/yr +15.0%2.4% conv.
blue and white plates49K/yr +7.7%0.6% conv.
blue plates and napkins24K/yr +105.0%3.1% conv.
light blue plates36K/yr +25.1%2.7% conv.
navy blue plates29K/yr +38.5%1.5% conv.
blue dinner plates32K/yr +7.7%0.7% conv.

All search terms

Top blue plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HFBOBP 50PCS Blue Paper Plates and Napkins Party Supplies 7Inch Blue Party Dessert Plates Disposable Tableware Set for Wedding Birthday Bridal Shower Baby Shower Decorations

HFBOBP$8.964.7★272 rev

LANLISA 50 Light Blue Paper Plates Disposable 25-9 & 25-7 Disposable Birthday Cake Dessert Plates For Baby Shower Easter Party Supplies

LANLISA$9.574.6★594 rev

Munfix 100 Blue Plastic Plates Set - 9 Inch Disposable Dinner Plates Bulk Pack for Party BBQ Picnic Parties Travel and Events Microwavable Recyclable

Munfix$18.664.6★1,127 rev

NatNarr 30 Pcs Light Blue Plates 9 Inch Scalloped Blue Plates Dessert Party Plate Cute Paper Plate for Coastal Sea Beach Party Boy Baby Shower Birthday Bachelorette

NatNarr$8.384.6★586 rev

Exquisite Party Solids Dark Blue Plastic Plates For Party Supplies 7 Dark Blue Disposable Plates Heavy Duty 50 Pcs Plastic Dinnerware Sets Heavy Duty 350 GSM Disposable Dinnerware Set

Exquisite$10.514.7★5,870 rev

Newest

by launch date

168Pcs Blue Paper Plates and Napkins Party Supplies Scalloped Party Plates Cups Napkins Set Light Blue Disposable Plates with Gold Rim for Graduation Party Birthday Baby Shower Gender Reveal Picnic

OuMuaMua$15.2454 rev

5mo ago

Blue Plates and Napkins Party Supplies for 20 Guests Dusty Blue Scalloped Paper Plate with Gold Rim Elegant Disposable Tableware Set for Birthday Graduation Baby Shower Bridal & Tea Party 60 PCS

OuMuaMua$11.0678 rev

5mo ago

ZUQMZUQ 30 Pcs Blue and White Paper Plates 9 Inch Baby Shower White Dinner Plates Baby Blue Scalloped Paper Plates Party Supplies for Baby boy Shower Wedding Birthday Bridal Shower

ZUQMZUQ$8.7645 rev

7mo ago

HFBOBP 50PCS Blue Paper Plates and Napkins Party Supplies 7Inch Blue Party Dessert Plates Disposable Tableware Set for Wedding Birthday Bridal Shower Baby Shower Decorations

HFBOBP$8.96272 rev

1y ago

60 PCS Blue Paper Plates Light Blue Plates and Napkins Party Supplies for Wedding Baby Shower Bridal Party Supplies Tableware Decor

Oigco$12.73381 rev

1y ago

What buyers say about blue plates

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Great looking product”

Strength15%

“These plates are Very Sturdy”

Color11%

“Beautiful blue”

Value For Money8%

“Great deal”

Durability7%

“most durable item of them all”

Advertised Vs Actual Product6%

“As described”

Design-Overall4%

“The design is beautiful in person”

Size-Overall4%

“Perfect size”

Leak-Proof2%

“No Spills”

Shape/Style2%

“Beautiful, elegant look”

What buyers complain about

Strength16%

“not strong”

Quality-Overall10%

“Bad quality”

Thickness8%

“The plates aren't super thick”

Color6%

“Not Navy Blue more BLACK”

Value For Money6%

“overpriced”

Size-Overall4%

“Cups are smaller”

Durability4%

“Easily broken”

Microwave Safe3%

“Not Microwave Safe”

Weight Heavy2%

“not heavy duty”

Material Quality2%

“Broken material”

Top return reasons

Color30%

Size-Overall29%

Value For Money9%

Strength7%

Advertised Vs Actual Product5%

Quality-Overall4%

Thin4%

Material Quality4%

Weight Heavy1%

Design-Overall1%

Common questions

Is blue plates profitable to sell on Amazon United States?: The niche generates $794K/yr across 185 tracked products. 10 of 43 products launched in the last 360 days are still selling. 90-day search growth is +26.7%. Flapen's verdict: Worth a look (70/100).
How competitive is the blue plates niche?: 91 brands and 149 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 26% of demand.
What do buyers complain about in blue plates?: Top complaints mined from reviews: Strength, Quality-Overall, Thickness. The return rate is 0.7%.
When does demand for blue plates peak?: Demand peaks in May–Jun; the busiest month runs 2.3× the quietest.
What does it cost to enter the blue plates niche?: Listings span $5.97–$119.47; the average listing price is $26.89 (sweet spot $15–$100). The average incumbent carries 1,355 reviews — the moat a new listing must climb.