Blue Napkins

Shoppers searched for this 525K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $421K a year.

Searches, last 12 months

525K

Growth, 90 days vs prior 90

+17.4%

Conversion, latest week

5.5%

Market size, estimated

$421Ka year

Peak month

May2.8× the quietest month

Top search term

blue napkins145K searches a year

Listings sell for $14.53 on average, from $2.90 to $51.65. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $14.53 that is $1K to $4K a year per listing.

Average price

$14.53under the $15 to $100 sweet spot

Price range

$2.90–$51.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

1.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #99 within Disposable Napkins. It carries 1,751 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#99in Disposable Napkins

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,751per listing

Listings tracked

86

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

35 months