blue lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$18.74avg listing price — sweet spot $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Good$6.28–$32.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+31.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,178.17avg incumbent reviews — the moat a new listing must climb
Market size
Okay$170K$170K/yr · 108K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blue lotion is a $170K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
blue lotion market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- $234K–$281K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #362
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Blue Stop Max57%
- Saltair25%
- Hempz18%
Demand
Weekly Amazon search volume, last 36 weeks — +31.0% search growth over the last 90 days.Top blue lotion search terms
- saltair seascape21K/yr
- blue stop max muscle & joint relief gel23K/yr
- blue lotion14K/yr
- blue stop15K/yr
- blue stop max13K/yr
- hempz ocean breeze5K/yr
- blue stop max triple action relief joints muscles4K/yr
- saltair seascape body mist3K/yr
- hempz ocean breeze lotion6K/yr
- hempz hyaluronic acid lotion3K/yr
Top blue lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blue Stop Max Massage Gel for Body Aches 16 oz Pump Bottle; 3 in 1 Product Relieves Body Aches Supports Joints and Nourishes the Skin
Blue Stop Max$23.344.5★5,785 rev
Blue Stop Max Applicator: Fast-Acting Massage Applicator for Sports Cream Elbow Relief Performance Roll On for Muscle & Joint Soreness - Convenient Relief for Active Individuals 1 Pack of 1.7 Oz
Blue Stop Max$7.844.5★454 rev
Hempz Body Lotion - Ocean Breeze Limited Edition Daily Moisturizing Cream Shea Butter Aloe Body Moisturizer - Skin Care Products Hemp Seed Oil - 17 Fl Oz
Hempz$17.804.7★5,679 rev
Saltair Body Mist 2 Pack - Fine Fragrance Lightweight Body Spray Mist with Seascape Scent. Long Lasting Perfume Mist. 2x 8oz Bottles
Saltair$32.514.4★131 rev
Saltair Body Lotion - 2 Pack Moisturizing Lotion For Dry Skin. Seascape Scented Hydrating Body Cream with Nourishing Moisturizer Formula. Skin Care for Women and Men. 2x 10oz Tubes
Saltair$26.404.6★783 rev
Newest
by launch date
Saltair Hyaluronic Acid Body Serum Hydrating Body Lotion for Smoother Looking Skin Sheer Gel Moisturizer with Sodium Hyaluronate & Red Algae Fragrance-Free HA Hydrator 13oz Pump Bottle
Saltair$22.44546 rev
Hempz Ocean Breeze Body Serum with Hyaluronic Acid Light weight Fast Absorbing Cream Gel 8.5 fl.oz.
Hempz$14.02199 rev
Saltair Body Wash 2-Pack Moisturizing Body Wash with Hyaluronic Acid & Vitamin B5 Scented Shower Gel for Women and Men Seascape Scent 2x 17oz Vegan Cruelty-Free Paraben-Free
Saltair$24.983,072 rev
Saltair Serum Deodorant 2 Pack 5% AHA Aluminum-Free Odor Control for Women & Men Mandelic Acid Deodorant with Lactic Acid Seascape Scent 2x 1.7oz Travel Roll On
Saltair$22.472,719 rev
Saltair Body Lotion - 2 Pack Moisturizing Lotion For Dry Skin. Seascape Scented Hydrating Body Cream with Nourishing Moisturizer Formula. Skin Care for Women and Men. 2x 10oz Tubes
Saltair$26.40783 rev
Trending
90-day click momentumSaltair Hyaluronic Acid Body Serum Hydrating Body Lotion for Smoother Looking Skin Sheer Gel Moisturizer with Sodium Hyaluronate & Red Algae Fragrance-Free HA Hydrator 13oz Pump Bottle
Saltair$22.444.4★
Saltair Body Lotion - 2 Pack Moisturizing Lotion For Dry Skin. Seascape Scented Hydrating Body Cream with Nourishing Moisturizer Formula. Skin Care for Women and Men. 2x 10oz Tubes
Saltair$26.404.6★
Saltair Serum Deodorant 2 Pack 5% AHA Aluminum-Free Odor Control for Women & Men Mandelic Acid Deodorant with Lactic Acid Seascape Scent 2x 1.7oz Travel Roll On
Saltair$22.474.2★
Saltair Body Mist 2 Pack - Fine Fragrance Lightweight Body Spray Mist with Seascape Scent. Long Lasting Perfume Mist. 2x 8oz Bottles
Saltair$32.514.4★
Hempz Body Lotion - Ocean Breeze Limited Edition Mini Daily Moisturizing Cream Shea Butter Aloe Body Moisturizer - Skin Care Products All Natural Hemp Seed Oil - Travel Size 2.25 Fl Oz
Hempz$6.284.7★
What buyers say about blue lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“good moisturizer”
“SO SOFT”
“Good for skin”
“The serum appears to be a good quality”
“its very soothing on dry skin”
“Fairly priced”
“It absorbs nicely”
“The bottle goes quickly”
“Works great to stop knee pain with easy application”
What buyers complain about
“Not really moisturizing”
“NOT fragrance free”
“It has a slight stickiness to it”
“I don't normally have dry skin”
“That being this product was well over priced”
“Leaves a tacky sensation on the skin”
“not sure if used”
“As described...received the pump broken”
“Skin reaction”
“leaking a little”
Top return reasons
Common questions
- Is blue lotion profitable to sell on Amazon United States?
- The niche generates $170K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +31.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the blue lotion niche?
- 3 brands and 31 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in blue lotion?
- Top complaints mined from reviews: Moist/Dry, Smell, Adhesion/Stickiness. The return rate is 0.5%.
- What does it cost to enter the blue lotion niche?
- Listings span $6.28–$32.51; the average listing price is $18.74 (sweet spot $15–$100). The average incumbent carries 2,178 reviews — the moat a new listing must climb.