Blue Lotion
FailThe top 5 brands take 100% of clicks, so Blue Lotion is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $170K/yr108K searches / yr
- 90-day growth
- +31.0%search demand this quarter
- Competition
- 78%top-5 click share · 3 brands · 31 sellers
Flapen Score
Blue Lotion against its category
The dotted line is the Health & Household average. Past it, Blue Lotion is stronger. Inside it, weaker.
Market
The Blue Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Lotion 108K times last year and spent an estimated $170K. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- +31.0%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $170Ka year
- Top search term
- saltair seascape21K searches a year
02 · Price
A sale here is worth $18.74.
Listings sell for $18.74 on average, from $6.28 to $32.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $18.74 that is $19K to $23K a year per listing.
- Average price
- $18.74inside the $15 to $100 sweet spot
- Price range
- $6.28–$32.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $19K–$23K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #362 within Joint & Muscle Pain Relief. It carries 2,178 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #362in Joint & Muscle Pain Relief
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 2,178per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Blue Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Blue Stop Max Massage Gel for Body Aches 16 oz Pump Bottle; 3 in 1 Product Relieves Body Aches Supports Joints and Nourishes the Skin
- Price
- $23.34
- Rating
- 4.5/5
- Reviews
- 5,785
- Age
- 19y ago

Blue Stop Max Applicator: Fast-Acting Massage Applicator for Sports Cream Elbow Relief Performance Roll On for Muscle & Joint Soreness - Convenient Relief for Active Individuals 1 Pack of 1.7 Oz
- Price
- $7.84
- Rating
- 4.5/5
- Reviews
- 454
- Age
- 1y ago

Hempz Body Lotion - Ocean Breeze Limited Edition Daily Moisturizing Cream Shea Butter Aloe Body Moisturizer - Skin Care Products Hemp Seed Oil - 17 Fl Oz
- Price
- $17.80
- Rating
- 4.7/5
- Reviews
- 5,679
- Age
- 3y ago

Saltair Body Mist 2 Pack - Fine Fragrance Lightweight Body Spray Mist with Seascape Scent. Long Lasting Perfume Mist. 2x 8oz Bottles
- Price
- $32.51
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 1y ago

Saltair Body Lotion - 2 Pack Moisturizing Lotion For Dry Skin. Seascape Scented Hydrating Body Cream with Nourishing Moisturizer Formula. Skin Care for Women and Men. 2x 10oz Tubes
- Price
- $26.40
- Rating
- 4.6/5
- Reviews
- 783
- Age
- 1y ago
Trending
estimated 90-day click momentum
Saltair Hyaluronic Acid Body Serum Hydrating Body Lotion for Smoother Looking Skin Sheer Gel Moisturizer with Sodium Hyaluronate & Red Algae Fragrance-Free HA Hydrator 13oz Pump Bottle
- Price
- $22.44
- Rating
- 4.4/5
- Reviews
- 546
- Age
- 8mo ago

Saltair Body Lotion - 2 Pack Moisturizing Lotion For Dry Skin. Seascape Scented Hydrating Body Cream with Nourishing Moisturizer Formula. Skin Care for Women and Men. 2x 10oz Tubes
- Price
- $26.40
- Rating
- 4.6/5
- Reviews
- 783
- Age
- 1y ago

Saltair Serum Deodorant 2 Pack 5% AHA Aluminum-Free Odor Control for Women & Men Mandelic Acid Deodorant with Lactic Acid Seascape Scent 2x 1.7oz Travel Roll On
- Price
- $22.47
- Rating
- 4.2/5
- Reviews
- 2,719
- Age
- 1y ago

Saltair Body Mist 2 Pack - Fine Fragrance Lightweight Body Spray Mist with Seascape Scent. Long Lasting Perfume Mist. 2x 8oz Bottles
- Price
- $32.51
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 1y ago

Hempz Body Lotion - Ocean Breeze Limited Edition Mini Daily Moisturizing Cream Shea Butter Aloe Body Moisturizer - Skin Care Products All Natural Hemp Seed Oil - Travel Size 2.25 Fl Oz
- Price
- $6.28
- Rating
- 4.7/5
- Reviews
- 5,679
- Age
- 3y ago
Newest
by launch date
Saltair Hyaluronic Acid Body Serum Hydrating Body Lotion for Smoother Looking Skin Sheer Gel Moisturizer with Sodium Hyaluronate & Red Algae Fragrance-Free HA Hydrator 13oz Pump Bottle
- Price
- $22.44
- Rating
- 4.4/5
- Reviews
- 546
- Age
- 8mo ago

Hempz Ocean Breeze Body Serum with Hyaluronic Acid Light weight Fast Absorbing Cream Gel 8.5 fl.oz.
- Price
- $14.02
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 11mo ago

Saltair Body Wash 2-Pack Moisturizing Body Wash with Hyaluronic Acid & Vitamin B5 Scented Shower Gel for Women and Men Seascape Scent 2x 17oz Vegan Cruelty-Free Paraben-Free
- Price
- $24.98
- Rating
- 4.4/5
- Reviews
- 3,072
- Age
- 1y ago

Saltair Serum Deodorant 2 Pack 5% AHA Aluminum-Free Odor Control for Women & Men Mandelic Acid Deodorant with Lactic Acid Seascape Scent 2x 1.7oz Travel Roll On
- Price
- $22.47
- Rating
- 4.2/5
- Reviews
- 2,719
- Age
- 1y ago

Saltair Body Lotion - 2 Pack Moisturizing Lotion For Dry Skin. Seascape Scented Hydrating Body Cream with Nourishing Moisturizer Formula. Skin Care for Women and Men. 2x 10oz Tubes
- Price
- $26.40
- Rating
- 4.6/5
- Reviews
- 783
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
31
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
0%
- Blue Stop Max57%
- Saltair25%
- Hempz18%
Demand
Blue Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 4.2× · 8 of 12 months tracked
Search terms
Top Blue Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- saltair seascape21K/yr
- blue stop max muscle & joint relief gel23K/yr
- blue lotion14K/yr
- blue stop15K/yr
- blue stop max13K/yr
- hempz ocean breeze5K/yr
- blue stop max triple action relief joints muscles4K/yr
- saltair seascape body mist3K/yr
- hempz ocean breeze lotion6K/yr
- hempz hyaluronic acid lotion3K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Lotion
We read the reviews and the return reasons for every product selling here.
“Not really moisturizing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









