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Blue Lotion

Fail

The top 5 brands take 100% of clicks, so Blue Lotion is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$170K/yr108K searches / yr
90-day growth
+31.0%search demand this quarter
Competition
78%top-5 click share · 3 brands · 31 sellers

Flapen Score

Blue Lotion against its category

The dotted line is the Health & Household average. Past it, Blue Lotion is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Lotion 108K times last year and spent an estimated $170K. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+31.0%
Conversion, latest week
8.4%
Market size, estimated
$170Ka year
Top search term
saltair seascape21K searches a year

02 · Price

A sale here is worth $18.74.

Listings sell for $18.74 on average, from $6.28 to $32.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $18.74 that is $19K to $23K a year per listing.

Average price
$18.74inside the $15 to $100 sweet spot
Price range
$6.28–$32.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$19K–$23K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #362 within Joint & Muscle Pain Relief. It carries 2,178 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#362in Joint & Muscle Pain Relief
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,178per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Blue Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 225%
  • Brand 318%

Demand

Blue Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '25NovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 4.2× · 8 of 12 months tracked

Search terms

Top Blue Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saltair seascape21K/yr
  • blue stop max muscle & joint relief gel23K/yr
  • blue lotion14K/yr
  • blue stop15K/yr
  • blue stop max13K/yr
  • hempz ocean breeze5K/yr
  • blue stop max triple action relief joints muscles4K/yr
  • saltair seascape body mist3K/yr
  • hempz ocean breeze lotion6K/yr
  • hempz hyaluronic acid lotion3K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Lotion

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
15%of negative reviews mention “Moist/Dry”
0.5%of orders come back
“Not really moisturizing”
A buyer, on “Moist/Dry”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Blue Lotion questions

Answered from the same tracked data.