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Blue Light Toothbrush

Fail

The top 5 products take 80% of clicks, so Blue Light Toothbrush is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$163K/yr54K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
80%top-5 click share · 9 brands · 23 sellers

Flapen Score

Blue Light Toothbrush against its category

The dotted line is the Health & Household average. Past it, Blue Light Toothbrush is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Light Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Light Toothbrush 54K times last year and spent an estimated $163K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
4.2%
Market size, estimated
$163Ka year
Top search term
snow toothbrush13K searches a year

02 · Price

A sale here is worth $71.77.

Listings sell for $71.77 on average, from $19.75 to $124.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $71.77 that is $7K to $18K a year per listing.

Average price
$71.77inside the $15 to $100 sweet spot
Price range
$19.75–$124.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$7K–$18K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #267 within Toothbrushes & Accessories. It carries 11,464 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#267in Toothbrushes & Accessories
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
11,464per listing
Listings tracked
12

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Blue Light Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

23

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • Brand 159%
  • Brand 216%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Blue Light Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.5× · 11 of 12 months tracked

Search terms

Top Blue Light Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snow toothbrush13K/yr
  • blue light toothbrush9K/yr
  • oralucent blue red light toothbrush4K/yr
  • snow electric toothbrush3K/yr
  • led toothbrush5K/yr
  • oralucent toothbrush7K/yr
  • bixdo5K/yr
  • bixdo toothbrush3K/yr
  • oralucent pro edition - light therapy toothbrush5K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Light Toothbrush

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
19%of negative reviews mention “Durability”
1.9%of orders come back
“Doesnt last”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Blue Light Toothbrush questions

Answered from the same tracked data.