Is blue gingham plates profitable to sell on Amazon United States?

The niche generates $38K/yr across 43 tracked products. 5 of 22 products launched in the last 360 days are still selling. 90-day search growth is +34.2%. Flapen's verdict: Worth a look (55/100).

How competitive is the blue gingham plates niche?

30 brands and 32 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in blue gingham plates?

Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.8%.

What does it cost to enter the blue gingham plates niche?

Listings span $7.93–$38.87; the average listing price is $17.15 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.

blue gingham plates

Worth a look

Shows a thin review moat (156 avg reviews), but a small market ($38K/yr) keeps it on the watch list.

Review moat

Great155.51

avg incumbent reviews — the moat a new listing must climb

Brand share

Great53%

top-5 brand share — no brand owns this niche

Avg price

Great$17.15

avg listing price — sweet spot $15–$100

Price range

Great$7.93–$38.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Growth

Good+34.2%

90-day search growth — must beat 0% to launch

Returns

Good2.8%

return rate — above 5% kills the launch gate

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$38K

$38K/yr · 63K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, blue gingham plates is a $38K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

blue gingham plates market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $43K–$51K; units × avg price
Conversion rate: 3.5%
Avg BSR: #900
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 14.9%
Avg brand age: 20 months
Avg seller age: 247 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

39%

Top 20: 82%

Open market

39%

NatNarr12%
PUEVENYI12%
QIYANPAX11%
Vyntra9%
LINHAXM9%
Houuqe8%

Demand

Weekly Amazon search volume, last 13 weeks — +34.2% search growth over the last 90 days.

Open Trend

Top blue gingham plates search terms

blue gingham plates23K/yr +30.3%3.5% conv.
blue gingham party supplies19K/yr +29.6%1.8% conv.
blue gingham paper plates10K/yr +70.4%3.7% conv.
blue checkered plates6K/yr +20.6%1.1% conv.
blue gingham plates and napkins6K/yr +20.7%4.4% conv.

All search terms

Top blue gingham plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

175 PCS Blue Gingham Party Supplies Includes Light Blue Gingham Paper Plates Cups Napkins Cutlery for Wedding Bridal Shower Birthday Baby Shower Party Decorations Serves 25

QIYANPAX$18.024.6★88 rev

Vyntra 350 Pcs Blue Gingham Paper Plates and Napkins Set for 50 9 Dinner Plates & 7 Dessert Plate Baby Boy Shower Birthday Party

Vyntra$30.124.6★130 rev

PUEVENYI 50PCS Light Blue Gingham Party Supplies - 7Inch Blue Scalloped Dessert Paper Plates and Napkins Set Disposable Plaid Dinner Party Set Cutlery for Baby Shower Birthday Wedding Serve 25

PUEVENYI$8.764.7★76 rev

DTFMZOV 50 Pcs Paper Plates 8.5 Inch Blue Gingham Plate Disposable Checkered Plaid Gingham Paper Plates for BBQ Picnic Baby Shower Birthday Wedding Party Supplies (Blue)

DTFMZOV$15.834.5★21 rev

NatNarr 30 Pcs Blue Gingham Plates 9 Inch Scalloped Blue Gingham Party Supplies Plaid Dessert Dinner Plates for Boy Baby Shower Wedding Birthday

NatNarr$8.044.7★109 rev

Newest

by launch date

Blue Gingham Plates and Napkins Cups Forks Knife Serves 24

YISKUOPU$17.891 rev

1mo ago

VIVAVENTURE 50 Pack Disposable Paper Plates 8.5 Inch Blue Gingham Paper Plates Disposable Plaid Decorative Dinner Dessert Serving Plates for Baby Shower Wedding Birthday Party

VIVAVENTURE$16.548 rev

2mo ago

LINHAXM 175 PCS Blue Gingham Party Supplies for 25 Guests Includes Light Blue Gingham Paper Plates Cups Napkins Cutlery for Dinner Wedding Bridal Shower Birthday Baby Shower Party Decorations

LINHAXM$17.8610 rev

3mo ago

Yahnwo 40PCS Blue Scalloped Paper Plates and Napkins 9 inch Gingham Plates Baby Shower Plates and Napkins Party Decorations for Dessert Baby Shower Wedding Birthday Serve 20 (Blue Gingham)

Yahnwo$7.932 rev

5mo ago

RVXHUA 150PCS Blue Gingham Party Supplies Baby Boy Shower Plates and Napkins Set for 50 Guests Checkered Disposable Tableware Party Decorations for Birthday Picnic & Family Gatherings

RVXHUA$21.4480 rev

7mo ago

What buyers say about blue gingham plates

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent quality & sturdy plates”

Strength11%

“Cups and plates are sturdy enough”

Value For Money9%

“Good product for the price”

Advertised Vs Actual Product8%

“Just as described, very cute”

Color8%

“The color of the whole set is perfect”

Design-Overall7%

“Good quality and colorful design”

Durability5%

“Held up perfectly”

Size-Overall4%

“Sizes”

Thickness3%

“The napkins are a good thickness”

Ease Of Use3%

“Convenient party pack”

What buyers complain about

Thickness24%

“Thin”

Quality-Overall12%

“The straws arent the best quality”

Size-Overall8%

“The usable space on these plates is only slightly smaller than I'm used to”

Strength7%

“they are a bit too flimsy if you try to hold them in one hand while loading them up with heavier foods”

Smell4%

“Really bad chemical smell”

Weight Heavy3%

“Not the heaviest duty plates”

Value For Money3%

“I thought they would be cheap”

Ease Of Use2%

“Hard to separate”

Color2%

“More grey blue than baby blue”

Material Quality1%

“The blue gingham disposable plates, cups, napkins and tableware are not exceptionally sturdy materials,”

Top return reasons

Color33%

Size-Overall31%

Material Quality7%

Quality-Overall7%

Value For Money6%

Advertised Vs Actual Product5%

Strength3%

Thin3%

Smell1%

Thickness1%

Common questions

Is blue gingham plates profitable to sell on Amazon United States?: The niche generates $38K/yr across 43 tracked products. 5 of 22 products launched in the last 360 days are still selling. 90-day search growth is +34.2%. Flapen's verdict: Worth a look (55/100).
How competitive is the blue gingham plates niche?: 30 brands and 32 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in blue gingham plates?: Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.8%.
What does it cost to enter the blue gingham plates niche?: Listings span $7.93–$38.87; the average listing price is $17.15 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.