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Blue Gift Box

Fail

Shoppers spend an estimated $52K a year here, so Blue Gift Box is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$52K/yr161K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
29%top-5 click share · 43 brands · 52 sellers

Flapen Score

Blue Gift Box against its category

The dotted line is the Health & Household average. Past it, Blue Gift Box is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Gift Box market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Gift Box 161K times last year and spent an estimated $52K. The top 5 brands take 39% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
2.3%
Market size, estimated
$52Ka year
Peak month
December1.5× the quietest month
Top search term
blue box66K searches a year

02 · Price

A sale here is worth $13.84.

Listings sell for $13.84 on average, from $5.45 to $36.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.84 that is $0 to $1K a year per listing.

Average price
$13.84under the $15 to $100 sweet spot
Price range
$5.45–$36.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #311 within Gift Boxes. It carries 1,269 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#311in Gift Boxes
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,269per listing
Listings tracked
72

04 · Newcomers

2 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Blue Gift Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

43 flat

Sellers

52

Top-5 brand share

39%

Top 20: 87%

Top-5 click share

29%

Top 20: 64%

Open market

55%

  • Brand 111%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Blue Gift Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Blue Gift Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue box66K/yr
  • blue gift box52K/yr
  • blue gift boxes13K/yr
  • blue boxes8K/yr
  • gift box blue7K/yr
  • light blue gift box6K/yr
  • baby blue gift box5K/yr
  • blue boxes for gifts4K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Gift Box

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
3.9%of orders come back
“This bag is smaller than it looks in the pictures”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Blue Gift Box questions

Answered from the same tracked data.