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Blue Electric Toothbrush

Fail

The average product has 20,906 reviews to catch up to, so Blue Electric Toothbrush is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$123K/yr131K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
39%top-5 click share · 14 brands · 164 sellers

Flapen Score

Blue Electric Toothbrush against its category

The dotted line is the Health & Household average. Past it, Blue Electric Toothbrush is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Electric Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Electric Toothbrush 131K times last year and spent an estimated $123K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
1.7%
Market size, estimated
$123Ka year
Top search term
oral76K searches a year

02 · Price

A sale here is worth $54.19.

Listings sell for $54.19 on average, from $3.78 to $180.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $54.19 that is $0 to $5K a year per listing.

Average price
$54.19inside the $15 to $100 sweet spot
Price range
$3.78–$180.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #30 within Toothbrushes & Accessories. It carries 20,906 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#30in Toothbrushes & Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
20,906per listing
Listings tracked
43

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Blue Electric Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

164

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

39%

Top 20: 79%

Open market

7%

  • Brand 173%
  • Brand 27%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (8 brands, 7%)

Demand

Blue Electric Toothbrush search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Blue Electric Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oral76K/yr
  • oral b pro 20006K/yr
  • blue electric toothbrush8K/yr
  • electric toothbrush blue7K/yr
  • oral b 90004K/yr
  • oral b electric toothbrush purple4K/yr
  • oral-b pro 30003K/yr
  • oral b pro toothbrush4K/yr
  • oral b electric toothbrush white4K/yr
  • oral b electric toothbrush blue4K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Electric Toothbrush

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
17%of negative reviews mention “Charging”
1.1%of orders come back
“Will not recharge”
A buyer, on “Charging”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blue Electric Toothbrush questions

Answered from the same tracked data.