Blue Electric Toothbrush
FailThe average product has 20,906 reviews to catch up to, so Blue Electric Toothbrush is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $123K/yr131K searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 39%top-5 click share · 14 brands · 164 sellers
Flapen Score
Blue Electric Toothbrush against its category
The dotted line is the Health & Household average. Past it, Blue Electric Toothbrush is stronger. Inside it, weaker.
Market
The Blue Electric Toothbrush market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Electric Toothbrush 131K times last year and spent an estimated $123K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $123Ka year
- Top search term
- oral76K searches a year
02 · Price
A sale here is worth $54.19.
Listings sell for $54.19 on average, from $3.78 to $180.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $54.19 that is $0 to $5K a year per listing.
- Average price
- $54.19inside the $15 to $100 sweet spot
- Price range
- $3.78–$180.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #30 within Toothbrushes & Accessories. It carries 20,906 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #30in Toothbrushes & Accessories
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 20,906per listing
- Listings tracked
- 43
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Blue Electric Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
14 falling
Sellers
164
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
39%
Top 20: 79%
Open market
7%
- Brand 173%
- Brand 27%
- Brand 35%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (8 brands, 7%)
Demand
Blue Electric Toothbrush search demand
Weekly searches over the year. Pick a range.
Search terms
Top Blue Electric Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oral76K/yr
- oral b pro 20006K/yr
- blue electric toothbrush8K/yr
- electric toothbrush blue7K/yr
- oral b 90004K/yr
- oral b electric toothbrush purple4K/yr
- oral-b pro 30003K/yr
- oral b pro toothbrush4K/yr
- oral b electric toothbrush white4K/yr
- oral b electric toothbrush blue4K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Electric Toothbrush
We read the reviews and the return reasons for every product selling here.
“Will not recharge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Electric Toothbrush questions
Answered from the same tracked data.









