blue electric toothbrush
Skip itA deep review moat (20,906 avg reviews) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$54.19avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Okay$3.78–$180.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$123K$123K/yr · 131K searches
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad20,906.37avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, blue electric toothbrush is a $123K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
blue electric toothbrush market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $163K–$217K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 0.7%
- Avg brand age
- 61 months
- Avg seller age
- 144 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
164
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
39%
Top 20: 79%
Open market
7%
- Oral-B73%
- 7AM2M7%
- TheraBreath5%
- Aquasonic3%
- Onlyone3%
- AJELU2%
- Open — no brand owns it (8 brands, 7%)
Demand
Weekly Amazon search volume, last 15 weeks — +1.3% search growth over the last 90 days.Top blue electric toothbrush search terms
- oral76K/yr
- oral b pro 20006K/yr
- blue electric toothbrush8K/yr
- electric toothbrush blue7K/yr
- oral b 90004K/yr
- oral b electric toothbrush purple4K/yr
- oral-b pro 30003K/yr
- oral b pro toothbrush4K/yr
- oral b electric toothbrush white4K/yr
- oral b electric toothbrush blue4K/yr
Top blue electric toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Pro 1000 Rechargeable Electric Toothbrush White
Oral-B$45.334.5★62,312 rev
Oral-B Pro 1000 CrossAction Electric Toothbrush Green
Oral-B$48.224.5★9,651 rev
Oral-B Pro 1000 Rechargeable Electric Toothbrush Black
Oral-B$46.124.6★79,218 rev
7AM2M Sonic Electric Toothbrush for Adults and Kids- High Power Rechargeable Toothbrushes with 8 Brush Heads 5 Adjustable Modes Built-in 2-Minute Smart Timer 4 Hours Fast Charge for 30Days (Blue)
7AM2M$9.984.5★3,481 rev
Oral-B Pro 5000 Smartseries Power Rechargeable Electric Toothbrush with Bluetooth Connectivity Black Edition
Oral-B$67.584.6★13,919 rev
Newest
by launch date
Oral-B Rechargeable Electric Toothbrush iO2 3 Cleaning Modes Automatic Pressure Sensor to Protect Gums Dark Blue
Oral-B$59.68114 rev
7AM2M Sonic Electric Toothbrush for Adults and Kids- High Power Rechargeable Toothbrushes with 8 Brush Heads 5 Adjustable Modes Built-in 2-Minute Smart Timer 4 Hours Fast Charge for 30Days (Blue)
7AM2M$9.983,481 rev
Onlyone Rechargeable Cordless Water Flosser with Adjustable Water Pressure for Daily Oral Care Power Dental Flosser for Home and Travel Use Portable Oral Irrigator for Sensitive Gums and Braces Care
Onlyone$22.867,891 rev
Oral-B Rechargeable Electric Toothbrush iO3 Clean & Protect 3 Cleaning Modes Visual Pressure Sensor to Protect Gums Blue
Oral-B$77.18744 rev
AJELU IPX7 Waterproof Sonic Electric Toothbrush for Adults 2-Hour Fast Charging Smart Timer 5 Brushing Modes 8 Brush Heads 30-Day Battery Life Blue
AJELU$9.3913,236 rev
Trending
90-day click momentumOral-B Rechargeable Electric Toothbrush iO2 3 Cleaning Modes Automatic Pressure Sensor to Protect Gums Dark Blue
Oral-B$59.684.7★
Oral-B Rechargeable Electric Toothbrush iO5 Customizable Clean 5 Cleaning Modes Visual Pressure Sensor to Protect Gums Travel Case White
Oral-B$95.894.5★
Oral-B Smart 5000 Rechargeable Electric Powered Toothbrush Black with Travel Case and Bluetooth - Visible Pressure Sensor to Protect Gums - 5 Cleaning Modes - 2 Minute Timer
Oral-B$72.154.6★
Oral-B 3D White Action Power Toothbrush 1 Count (Colors May Vary) Multi-colored
Oral-B$8.744.6★
Onlyone Rechargeable Cordless Water Flosser with Adjustable Water Pressure for Daily Oral Care Power Dental Flosser for Home and Travel Use Portable Oral Irrigator for Sensitive Gums and Braces Care
Onlyone$22.864.4★
What buyers say about blue electric toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Much less expensive”
“Excellent Product”
“As Expected”
“EASY TO USE”
“Charges quickly”
“It works quickly”
“Fit as expected”
“Cleans Well”
“it makes my teeth feel great”
“Clean teeth”
What buyers complain about
“Will not recharge”
“Did not last a year”
“Terrible quality control”
“Bad Battery Life”
“Doesn't fit”
“too expensive”
“Hard to use”
“Barely works”
“Impossible to keep clean”
“The design is flawed”
Top return reasons
Common questions
- Is blue electric toothbrush profitable to sell on Amazon United States?
- The niche generates $123K/yr across 43 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the blue electric toothbrush niche?
- 14 brands and 164 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in blue electric toothbrush?
- Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 1.1%.
- What does it cost to enter the blue electric toothbrush niche?
- Listings span $3.78–$180.91; the average listing price is $54.19 (sweet spot $15–$100). The average incumbent carries 20,906 reviews — the moat a new listing must climb.