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Blue Crinkle Paper

Fail

The products selling today already average 4.7★, so Blue Crinkle Paper is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$100K/yr72K searches / yr
90-day growth
+15.0%search demand this quarter
Competition
66%top-5 click share · 10 brands · 13 sellers

Flapen Score

Blue Crinkle Paper against its category

The dotted line is the Health & Household average. Past it, Blue Crinkle Paper is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Crinkle Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Crinkle Paper 72K times last year and spent an estimated $100K. The top 5 brands take 88% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+15.0%
Conversion, latest week
10.5%
Market size, estimated
$100Ka year
Peak month
May2.3× the quietest month
Top search term
blue crinkle paper11K searches a year

02 · Price

A sale here is worth $13.13.

Listings sell for $13.13 on average, from $5.75 to $23.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $13.13 that is $3K to $7K a year per listing.

Average price
$13.13under the $15 to $100 sweet spot
Price range
$5.75–$23.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #22 within Gift Wrap Crinkle & Filler Paper. It carries 3,080 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#22in Gift Wrap Crinkle & Filler Paper
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
3,080per listing
Listings tracked
18

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Blue Crinkle Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

13

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

7%

  • Brand 151%
  • Brand 217%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (4 brands, 7%)

Demand

Blue Crinkle Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.3×

Search terms

Top Blue Crinkle Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue crinkle paper11K/yr
  • blue crinkle paper filler18K/yr
  • blue shredded paper filler9K/yr
  • royal blue crinkle paper filler3K/yr
  • blue filler paper4K/yr
  • light blue crinkle paper filler5K/yr
  • blue basket filler5K/yr
  • crinkle paper filler blue5K/yr
  • blue paper shred3K/yr
  • blue shredded paper3K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Crinkle Paper

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Advertised Vs Actual Product”
26%of negative reviews mention “Ease Of Use”
2.7%of orders come back
“Was difficult to break open”
A buyer, on “Ease Of Use”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Blue Crinkle Paper questions

Answered from the same tracked data.