blue christmas wrapping paper
Worth a lookShows a fragmented shelf (top 5 take 35% of clicks), but prices mostly outside the sweet spot ($6.17–$16.00) keeps it on the watch list.
Competition
Great35%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+32.1%90-day search growth — must beat 0% to launch
Review moat
Good1,338.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.97avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$57K$57K/yr · 271K searches
Price range
Bad$6.17–$16.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, blue christmas wrapping paper is a $57K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
blue christmas wrapping paper market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $110K–$137K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #1,182
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 29%
- Out of stock
- 12.8%
- Avg brand age
- 24 months
- Avg seller age
- 246 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
20
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
35%
Top 20: 88%
Open market
32%
- LeZakaa25%
- WRAPAHOLIC14%
- RUSPEPA9%
- Whaline9%
- MAYPLUSS6%
- Dlyrroba5%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — +32.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 224.8×
Top blue christmas wrapping paper search terms
- blue christmas wrapping paper121K/yr
- blue and silver wrapping paper14K/yr
- christmas wrapping paper blue21K/yr
- silver and blue wrapping paper4K/yr
- blue and silver christmas wrapping paper11K/yr
- light blue christmas wrapping paper12K/yr
- navy blue christmas wrapping paper14K/yr
- blue and white christmas wrapping paper10K/yr
- blue wrapping paper christmas28K/yr
- navy christmas wrapping paper11K/yr
Top blue christmas wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LeZakaa Navy Christmas Wrapping Paper Min Roll Snowy Woodland Scenes House Snowflake Tree Holiday Gift Wrap Arts Craft for Xmas Winter Party Men Women 17 x 120 inches 3 Rolls
LeZakaa$10.384.4★2,964 rev
LeZakaa Holographic Foil Wrapping Paper - Mini Roll - Navy/Blue/Silvert for Birthday Wedding Shower Holiday - 17 x 120 inches - 3 Rolls (42.5 sq.ft.ttl.)
LeZakaa$9.804.6★1,812 rev
RUSPEPA Christmas Wrapping Paper Sheets Blue White Santa Claus Snowy House Christmas Tree Design Vintage Gift Wrap for Xmas Holiday Birthday Wedding 6 Folded Sheets 19.68 X 27.5 Inch
RUSPEPA$6.174.4★190 rev
Whaline Christmas Wrapping Paper -Mini Roll- 17 In x 32.8 Ft Blue Nutcracker Xmas Tree Wreath Gift Wrap Paper Decorative Art Papers for Holiday Birthday Party DIY Crafts Supplies
Whaline$16.004.7★33 rev
WRAPAHOLIC Christmas Wrapping Paper Roll - Mini Roll - 3 Rolls - 17 Inch x 120 Inch Per Roll - Blue and White Winter Wondland Snowflake Snowman Holiday Collection with Metallic Foil Shine
WRAPAHOLIC$9.464.5★2,489 rev
Newest
by launch date
MAYPLUSS Birthday Wrapping Paper Roll Blue Metallic Holographic Happy Birthday Wrapping Paper Featuring Revesible Stripe Gift Wrap Paper for Boys Kids Girls Men 17 Inches x 33 Feet
MAYPLUSS$12.16432 rev
Dlyrroba Reversible Newspaper Christmas Wrapping Paper Jumbo Roll - Vintage Holiday Gift Wrap with Metallic Foil Shine Gold Xmas Design for Women Men Kids Holiday Winter Celebration (Navy Blue Christmas Tree 17 Inches X 16.5 Feet)
Dlyrroba$6.95142 rev
Whaline Christmas Wrapping Paper -Mini Roll- 17 In x 32.8 Ft Blue Christmas Tree Reindeer Santa Stocking Gift Wrap Paper for Xmas Winter Wrapping Supplies
Whaline$13.822 rev
Whaline Christmas Wrapping Paper -Mini Roll- 17 In x 32.8 Ft Blue Nutcracker Xmas Tree Wreath Gift Wrap Paper Decorative Art Papers for Holiday Birthday Party DIY Crafts Supplies
Whaline$16.0033 rev
LeZakaa Reversible Blue Birthday Wrapping Paper Roll for Boys Men Happy Birthday Lettering & Stripe Pattern with Metallic Foil in Blue Mini Roll 17 inches x 9.8 Feet
LeZakaa$7.36840 rev
Trending
90-day click momentumLeZakaa Reversible Blue Birthday Wrapping Paper Roll for Boys Men Happy Birthday Lettering & Stripe Pattern with Metallic Foil in Blue Mini Roll 17 inches x 9.8 Feet
LeZakaa$7.364.6★
MAYPLUSS Birthday Wrapping Paper Roll Blue Metallic Holographic Happy Birthday Wrapping Paper Featuring Revesible Stripe Gift Wrap Paper for Boys Kids Girls Men 17 Inches x 33 Feet
MAYPLUSS$12.164.3★
WRAPAHOLIC Birthday Wrapping Paper - Mini Roll - 17 Inch x 16.5 Feet - Blue Gold Foil Happy Birthday Wrapping Paper for Kids Boys Men Baby Shower
WRAPAHOLIC$9.934.6★
LeZakaa Holographic Foil Wrapping Paper - Mini Roll - Navy/Blue/Silvert for Birthday Wedding Shower Holiday - 17 x 120 inches - 3 Rolls (42.5 sq.ft.ttl.)
LeZakaa$9.804.6★
Ribbli Birthday Wrapping Paper Set 2 Rolls Blue and Silver Metallic Solid Color Paper with Curling Ribbon and Gift Bow for Christmas Mini Roll 17 Inch x 197 Inch(16 Feet) Per roll
Ribbli$15.714.6★
What buyers say about blue christmas wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Color is vibrant and beautiful”
“Excellent quality”
“The wrap is pretty and thick,”
“I do love the design”
“Price is fair”
“It is sturdy”
“Just as it says”
“The look is amazing”
“I love the texture/finish”
“Very easy to use and good quality”
What buyers complain about
“is shorter than I'd like”
“smells like chemicals”
“Con: it doesnt like tape to hold well”
“the thickness was way too thick”
“Quality is very poor”
“Difficult to use”
“its not as shiny as it looks in the picture”
“The picture appears to be very blue and dark”
“However, tape doesn't stick very well to the matte texture, so while it can be used to wrap a box or book, it's not very good for soft presents”
“Not worth $10”
Top return reasons
Common questions
- Is blue christmas wrapping paper profitable to sell on Amazon United States?
- The niche generates $57K/yr across 28 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +32.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the blue christmas wrapping paper niche?
- 17 brands and 20 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in blue christmas wrapping paper?
- Top complaints mined from reviews: Size-Overall, Smell, Adhesion/Stickiness. The return rate is 1.9%.
- When does demand for blue christmas wrapping paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 224.8× the quietest.
- What does it cost to enter the blue christmas wrapping paper niche?
- Listings span $6.17–$16.00; the average listing price is $10.97 (sweet spot $15–$100). The average incumbent carries 1,339 reviews — the moat a new listing must climb.