Blue Bonnet
FailThe top 5 brands take 100% of clicks, so Blue Bonnet is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $147K/yr90K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 92%top-5 click share · 4 brands · 529 sellers
Flapen Score
Blue Bonnet against its category
The dotted line is the Health & Household average. Past it, Blue Bonnet is stronger. Inside it, weaker.
Market
The Blue Bonnet market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Bonnet 90K times last year and spent an estimated $147K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $147Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- bluebonnet29K searches a year
02 · Price
A sale here is worth $20.52.
Listings sell for $20.52 on average, from $13.53 to $28.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $20.52 that is $10K to $15K a year per listing.
- Average price
- $20.52inside the $15 to $100 sweet spot
- Price range
- $13.53–$28.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$15K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #799 within Magnesium. It carries 4,035 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #799in Magnesium
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 4,035per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Blue Bonnet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bluebonnet Nutrition Magnesium Glycinate 400mg Maximum Absorption Mineral Complex Supports Energy Production & Enzyme Function - Non-GMO Soy-Free Gluten-Free - 120 Veggie Capsules
- Price
- $23.62
- Rating
- 4.7/5
- Reviews
- 1,025
- Age
- 6y ago

Bluebonnet Magnesium Glycinate Energy Production* Enzyme Function* Non-GMO Certified by NSF Vegan Kosher Certified Gluten-Free Soy-Free Dairy-Free 60 Vegetable Capsules 15 Servings
- Price
- $13.53
- Rating
- 4.7/5
- Reviews
- 1,025
- Age
- 6y ago

Bluebonnet Nutrition Albion Chelated Magnesium Vegetable Capsule 200 mg Stress Relief Vegan Non GMO Gluten Free Soy Free Milk Free Kosher 120 Vegetable Capsule 2 Month Supply
- Price
- $23.50
- Rating
- 4.6/5
- Reviews
- 989
- Age
- 11y ago

Maxi Health Magnesium Glycinate Lysyl Supplement Magnesium Glycinate 200mg Supports Sleep Energy Boost Bone Strength and Heart Vitality Natural Kosher Made in the USA 120 Tablets
- Price
- $28.44
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 9y ago

Bluebonnet Nutrition Magnesium Citrate 400mg of Magnesium Maximum Absorption Supports Immune Health & Energy Production* Soyfree Gluten-Free Non-GMO Kosher Dairy Free Vegan 120 Caplets
- Price
- $20.66
- Rating
- 4.6/5
- Reviews
- 1,957
- Age
- 18y ago
Trending
estimated 90-day click momentum
Maxi Health Magnesium Glycinate Lysyl Supplement Magnesium Glycinate 200mg Supports Sleep Energy Boost Bone Strength and Heart Vitality Natural Kosher Made in the USA 120 Tablets
- Price
- $28.44
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 9y ago

Bluebonnet Magnesium Glycinate Energy Production* Enzyme Function* Non-GMO Certified by NSF Vegan Kosher Certified Gluten-Free Soy-Free Dairy-Free 60 Vegetable Capsules 15 Servings
- Price
- $13.53
- Rating
- 4.7/5
- Reviews
- 1,025
- Age
- 6y ago

Bluebonnet Nutrition Magnesium Glycinate 400mg Maximum Absorption Mineral Complex Supports Energy Production & Enzyme Function - Non-GMO Soy-Free Gluten-Free - 120 Veggie Capsules
- Price
- $23.62
- Rating
- 4.7/5
- Reviews
- 1,025
- Age
- 6y ago

Solgar Chelated Magnesium 250 Tablets - Supports Nerve & Muscle Function - Promotes Healthy Bones - Vital for Cellular Energy Release - Non-GMO Vegan Gluten Free Dairy Free - 62 Servings
- Price
- $21.32
- Rating
- 4.7/5
- Reviews
- 2,837
- Age
- 22y ago

Magnesium Glycinate 400mg | 180 Capsules | Sleep Muscle & Heart Support | Vegan Third Party Tested Gluten Free Non-GMO by Double Wood Supplements
- Price
- $15.83
- Rating
- 4.7/5
- Reviews
- 24,182
- Age
- 4y ago
Newest
by launch date
Magnesium Glycinate 400mg | 180 Capsules | Sleep Muscle & Heart Support | Vegan Third Party Tested Gluten Free Non-GMO by Double Wood Supplements
- Price
- $15.83
- Rating
- 4.7/5
- Reviews
- 24,182
- Age
- 4y ago

Bluebonnet Nutrition Magnesium Glycinate 400mg Maximum Absorption Mineral Complex Supports Energy Production & Enzyme Function - Non-GMO Soy-Free Gluten-Free - 120 Veggie Capsules
- Price
- $23.62
- Rating
- 4.7/5
- Reviews
- 1,025
- Age
- 6y ago

Bluebonnet Magnesium Glycinate Energy Production* Enzyme Function* Non-GMO Certified by NSF Vegan Kosher Certified Gluten-Free Soy-Free Dairy-Free 60 Vegetable Capsules 15 Servings
- Price
- $13.53
- Rating
- 4.7/5
- Reviews
- 1,025
- Age
- 6y ago

Maxi Health Magnesium Glycinate Lysyl Supplement Magnesium Glycinate 200mg Supports Sleep Energy Boost Bone Strength and Heart Vitality Natural Kosher Made in the USA 120 Tablets
- Price
- $28.44
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 9y ago

Bluebonnet Nutrition Albion Chelated Magnesium Vegetable Capsule 200 mg Stress Relief Vegan Non GMO Gluten Free Soy Free Milk Free Kosher 120 Vegetable Capsule 2 Month Supply
- Price
- $23.50
- Rating
- 4.6/5
- Reviews
- 989
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
529
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- BlueBonnet90%
- Maxi Health5%
- Double Wood Supplements3%
- Solgar3%
- Open — no brand owns it (0%)
Demand
Blue Bonnet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Blue Bonnet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bluebonnet29K/yr
- bluebonnet magnesium glycinate19K/yr
- magnesium glycinate kosher10K/yr
- blue bonnet magnesium glycinate 400mg6K/yr
- kosher magnesium glycinate6K/yr
- bluebonnet magnesium8K/yr
- bluebonnet vitamins6K/yr
- magnesium glycinate bluebonnet4K/yr
- blue bonnet magnesium2K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Bonnet
We read the reviews and the return reasons for every product selling here.
“Too much magnesium”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Bonnet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









