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Blue and White Plates

Maybe

An estimated 0.7% of orders come back. But buyers convert on only 1.5% of searches, so Blue and White Plates is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$82K/yr158K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
25%top-5 click share · 53 brands · 103 sellers

Flapen Score

Blue and White Plates against its category

The dotted line is the Health & Household average. Past it, Blue and White Plates is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue and White Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Blue and White Plates 158K times last year and spent an estimated $82K. The top 5 brands take 36% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
1.5%
Market size, estimated
$82Ka year
Peak month
January1.4× the quietest month
Top search term
blue and white plates50K searches a year

02 · Price

A sale here is worth $34.98.

Listings sell for $34.98 on average, from $6.33 to $139.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $34.98 that is $0 to $3K a year per listing.

Average price
$34.98inside the $15 to $100 sweet spot
Price range
$6.33–$139.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #789 within Disposable Plates, Bowls & Cutlery. It carries 1,029 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
99%
Out of stock, average day
2.7%
Average rank
#789in Disposable Plates, Bowls & Cutlery
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,029per listing
Listings tracked
80

04 · Newcomers

6 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
6Amazon's first-year sales bar
Average brand age
36 months

Products

Top Blue and White Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

53 falling

Sellers

103

Top-5 brand share

36%

Top 20: 76%

Top-5 click share

25%

Top 20: 56%

Open market

58%

  • Brand 18%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Blue and White Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Blue and White Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue and white plates50K/yr
  • blue and white paper plates20K/yr
  • blue floral plates15K/yr
  • chinoiserie plates14K/yr
  • blue and white dinner plates13K/yr
  • blue china plates7K/yr
  • white and blue plates6K/yr
  • blue and white decorative plates6K/yr
  • blue and white plate5K/yr
  • blue floral disposable plates5K/yr

Reviews and returns

What reviews say buyers love and hate about Blue and White Plates

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Blue and White Plates questions

Answered from the same tracked data.