Blue and White Paper Plates
MaybeThe top 5 brands take only 34% of clicks. But buyers convert on only 1.9% of searches, so Blue and White Paper Plates is a Maybe.
- Flapen Score
- 54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 4954
- Market size
- $94K/yr167K searches / yr
- 90-day growth
- +9.4%search demand this quarter
- Competition
- 21%top-5 click share · 57 brands · 69 sellers
Flapen Score
Blue and White Paper Plates against its category
The dotted line is the Health & Household average. Past it, Blue and White Paper Plates is stronger. Inside it, weaker.
Market
The Blue and White Paper Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Blue and White Paper Plates 167K times last year and spent an estimated $94K. The top 5 brands take 34% of clicks. Demand peaks in May. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.
- Searches, last 12 months
- 167K
- Growth, 90 days vs prior 90
- +9.4%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $94Ka year
- Peak month
- May3.6× the quietest month
- Top search term
- blue and white paper plates20K searches a year
02 · Price
A sale here is worth $30.19.
Listings sell for $30.19 on average, from $6.33 to $127.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $30.19 that is $0 to $3K a year per listing.
- Average price
- $30.19inside the $15 to $100 sweet spot
- Price range
- $6.33–$127.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #910 within Disposable Plates, Bowls & Cutlery. It carries 431 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 99%
- Out of stock, average day
- 2.8%
- Average rank
- #910in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 431per listing
- Listings tracked
- 84
04 · Newcomers
6 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 24
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Blue and White Paper Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
57 falling
Sellers
69
Top-5 brand share
34%
Top 20: 72%
Top-5 click share
21%
Top 20: 52%
Open market
62%
- Brand 110%
- Brand 28%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Blue and White Paper Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 3.6×
Search terms
Top Blue and White Paper Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue and white paper plates20K/yr
- blue and white plastic plates16K/yr
- blue floral plates15K/yr
- blue and white disposable plates12K/yr
- blue floral paper plates12K/yr
- chinoiserie plates14K/yr
- blue and white dinner plates13K/yr
- blue floral plastic plates8K/yr
- blue china plates7K/yr
- blue and white plates disposable6K/yr
Reviews and returns
What reviews say buyers love and hate about Blue and White Paper Plates
We read the reviews and the return reasons for every product selling here.
“Not strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
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FAQ
Common Blue and White Paper Plates questions
Answered from the same tracked data.