Blue and White Napkins

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months

260K

Growth, 90 days vs prior 90

-7.2%

Conversion, latest week

3.1%

Market size, estimated

$102Ka year

Peak month

September2.2× the quietest month

Top search term

blue and white napkins48K searches a year

Listings sell for $12.43 on average, from $5.63 to $35.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $12.43 that is $1K to $3K a year per listing.

Average price

$12.43under the $15 to $100 sweet spot

Price range

$5.63–$35.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.8%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #470 within Disposable Napkins. It carries 194 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

98%

Out of stock, average day

0.0%

Average rank

#470in Disposable Napkins

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

194per listing

Listings tracked

61

15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

4Amazon's first-year sales bar

Average brand age

29 months