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Blue and Gold Plates

Maybe

The top 5 brands take only 35% of clicks. But the products selling today already average 4.6★, so Blue and Gold Plates is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$99K/yr79K searches / yr
90-day growth
+34.9%search demand this quarter
Competition
21%top-5 click share · 49 brands · 49 sellers

Flapen Score

Blue and Gold Plates against its category

The dotted line is the Health & Household average. Past it, Blue and Gold Plates is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue and Gold Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Blue and Gold Plates 79K times last year and spent an estimated $99K. The top 5 brands take 35% of clicks. Demand peaks in May–Jun. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+34.9%
Conversion, latest week
3.8%
Market size, estimated
$99Ka year
Peak month
June2.6× the quietest month
Top search term
navy plates13K searches a year

02 · Price

A sale here is worth $32.99.

Listings sell for $32.99 on average, from $8.65 to $67.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $32.99 that is $0 to $3K a year per listing.

Average price
$32.99inside the $15 to $100 sweet spot
Price range
$8.65–$67.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #375 within Disposable Plates, Bowls & Cutlery. It carries 1,400 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#375in Disposable Plates, Bowls & Cutlery
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,400per listing
Listings tracked
87

04 · Newcomers

9 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
9Amazon's first-year sales bar
Average brand age
33 months

Products

Top Blue and Gold Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

49 rising

Sellers

49

Top-5 brand share

35%

Top 20: 81%

Top-5 click share

21%

Top 20: 54%

Open market

60%

  • Brand 18%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Blue and Gold Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.6×

Search terms

Top Blue and Gold Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy plates13K/yr
  • navy blue disposable plates10K/yr
  • navy plastic plates10K/yr
  • blue and silver plates11K/yr
  • navy blue plates disposable9K/yr
  • navy plates disposable for party6K/yr
  • navy disposable plates5K/yr
  • navy blue party plates5K/yr
  • blue and gold party plates5K/yr
  • dusty blue party plates4K/yr

Reviews and returns

What reviews say buyers love and hate about Blue and Gold Plates

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Strength”
3.1%of orders come back
“not strong”
A buyer, on “Strength”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Blue and Gold Plates questions

Answered from the same tracked data.