blue and gold plates
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$32.99avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$8.65–$67.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Review moat
Good1,400.06avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$99K$99K/yr · 79K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, blue and gold plates is a $99K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 60/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
blue and gold plates market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $99K–$132K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #375
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 1.9%
- Avg brand age
- 33 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
49 rising
Sellers
49
Top-5 brand share
35%
Top 20: 81%
Top-5 click share
21%
Top 20: 54%
Open market
60%
- Exquisite8%
- FLOWERCAT7%
- LANLISA6%
- WDF6%
- Hioasis6%
- PULOTE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.6×
Top blue and gold plates search terms
- navy plates13K/yr
- navy blue disposable plates10K/yr
- navy plastic plates10K/yr
- blue and silver plates11K/yr
- navy blue plates disposable9K/yr
- navy plates disposable for party6K/yr
- navy disposable plates5K/yr
- navy blue party plates5K/yr
- blue and gold party plates5K/yr
- dusty blue party plates4K/yr
Top blue and gold plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LANLISA 50 Navy Blue Paper Plates Disposable Set Includes 25-9 & 25-7 Disposable Birthday Cake Dessert Paper Plates For Party Supplies
LANLISA$9.584.6★607 rev
FLOWERCAT 60PCS Blue Plastic Plates - Heavy Duty Blue Plates Disposable (10.25 & 7.5) - serve for 30guest Birthday Party/Wedding/4th of July
FLOWERCAT$26.694.7★2,042 rev
350 Pcs Navy Plastic Plates For Party Navy Disposable Plates Set 50 Of Each 9 Dinner Plate Set 7 Dessert Plate Cups Napkins & Cutlery Plastic Dinnerware Set Exquisite
Exquisite$40.074.7★4,637 rev
Goodluck 200PCS Navy Blue Plastic Plates Heavy Duty Disposable Blue Plates with 100 10.25 inch Dinner Plates and 100 7.5 inch Dessert Plates for Party Holiday Wedding
Goodluck$47.334.7★1,263 rev
PULOTE 100PCS Blue Plastic Plates - Heavy Duty Navy Blue Disposable - Include 50PCS 10.25inch Dinner & 50PCS 7.5 inch Dessert/Salad Plates - Ideal for Party & Labor Day
PULOTE$34.434.6★1,570 rev
Newest
by launch date
Boocikey 40 Pcs Blue Plastic Plates 20 Guests Navy Blue Plates Disposable with Gold Rim Blue Plates for July Party Birthday Wedding
Boocikey$21.4670 rev
Goodluck 200PCS Navy Blue Plastic Plates Heavy Duty Disposable Blue Plates with 100 10.25 inch Dinner Plates and 100 7.5 inch Dessert Plates for Party Holiday Wedding
Goodluck$47.331,263 rev
Mulbozy 75 Navy Blue Plates and Napkins Disposable Set Includes 25 Dessert Cake Scalloped Plates Cocktail Napkins & Forks for Fork 25 Guests Holiday Party Supplies.
Mulbozy$9.15173 rev
WDF Partyware 175PCS Blue and Gold Plastic Plates - Navy Blue Plates with Pre Rolled Napkins for Party - 25Guest Disposable Dinnerware Sets for Party/Birthday/Wedding
WDF Partyware$38.693,008 rev
WDF 150pcs Blue plastic Plates - Navy Blue Plates Disposable 25guest Disposable Dinnerware Sets for Party/Wedding/Birthday
WDF$33.813,152 rev
Trending
90-day click momentumBoocikey 40 Pcs Blue Plastic Plates 20 Guests Navy Blue Plates Disposable with Gold Rim Blue Plates for July Party Birthday Wedding
Boocikey$21.464.5★
WDF 150pcs Blue plastic Plates - Navy Blue Plates Disposable 25guest Disposable Dinnerware Sets for Party/Wedding/Birthday
WDF$33.814.7★
Goodluck 200PCS Navy Blue Plastic Plates Heavy Duty Disposable Blue Plates with 100 10.25 inch Dinner Plates and 100 7.5 inch Dessert Plates for Party Holiday Wedding
Goodluck$47.334.7★
Exquisite Party Solids Navy Plastic Plates For Party 9 Navy Disposable Plates For Party Supplies 100 Pcs Plastic Dinnerware Sets Heavy Duty 350 GSM Disposable Dinnerware Set
Exquisite$24.134.7★
WDF Partyware 175PCS Blue and Gold Plastic Plates - Navy Blue Plates with Pre Rolled Napkins for Party - 25Guest Disposable Dinnerware Sets for Party/Birthday/Wedding
WDF Partyware$38.694.7★
What buyers say about blue and gold plates
What buyers praise and complain about, mined from review topics.What buyers love
“Well made and classy look”
“Beautiful and sturdy plates and cups”
“Nice color”
“Cute design and plates are very sturdy”
“Elegant, durable plates”
“Great price”
“Better than expected”
“Beautiful, elegant look”
“The size was good”
“They are THAT heavy duty”
What buyers complain about
“not strong”
“Unfortunately they are much smaller”
“Cheap”
“Very thin”
“Almost looks BLACK”
“Would not say Heavy-Duty”
“not as described exactly”
“Not worth the money”
“Do not microwave this”
“Very thin”
Top return reasons
Common questions
- Is blue and gold plates profitable to sell on Amazon United States?
- The niche generates $99K/yr across 87 tracked products. 9 of 20 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Worth a look (60/100).
- How competitive is the blue and gold plates niche?
- 49 brands and 49 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in blue and gold plates?
- Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 3.1%.
- When does demand for blue and gold plates peak?
- Demand peaks in May–Jun; the busiest month runs 2.6× the quietest.
- What does it cost to enter the blue and gold plates niche?
- Listings span $8.65–$67.59; the average listing price is $32.99 (sweet spot $15–$100). The average incumbent carries 1,400 reviews — the moat a new listing must climb.